Uno Reversed Flashcards
Slogan
A Word or Phrase that is easy to remember and is used to market a Product or Brand etc.
USP - Unique Selling Proposition
The benefit from a Product or Service that differentiates it from other Products or Services
Keyword
A Word used when running a search online
Product life Cycle
A Model that Shows the Path of a Product, from its introduction, growth, maturity, and Sales decline
Product Placement
Making a Product visible in a Film or Television Series; a Service you have to pay for!
Product Launch
When you put a Product on the market for the First time.
Physical evidence
Part of the marketing Mix that covers what the Customer Sees such as the Companys Premises, the packaging, the Web Site etc.
Grey or Silver market
A Term to describe the market made up of Retired people
Endorsement
A Statement in an Adverb, usually by someone famous, saying how good the Product or Service is
Brand extension
When a Company Develops News Products to be Marketed under an existing Brand Name
Word of mouth
Oral Communication on how good a Product is. Said to be the Most effective way of marketing.
POS - Point of sale
The Place where you physically Buy the Product, normally at the cahsier.
Tweenagers
8 to 12 years old.
Supply Chain
The Network of Producers, suppliers and Distributors who are involveld in manufacturing and delivering the Product.
Brand positioning
How a Company establishes how the Customers will view the Product or Service in Their minds.
Niche marketing
Marketing a Product to a small and well-defined Segment of the market Place.
AIDA - Attraction, Interest, Desire, Action
A Model describing the process that advertising or Promotion is intended to initiale in the mind of a prospective Customer
4 P‘s
The marketing Mix
(Product, Promotion, Price, Place + Process, physikalisch Evidence & People)
Brand
Product identification by Word, Name, symbol, Design, or a combination of These. The Legal Name for this is Trademark.
Buzzword
A Trendy Word or Phrase that is used more to Impress Than explain
