Trustfund, Six-five, Blue Eyes Flashcards
A Word or Phrase that is easy to remember and is used to market a product or Brand etc.
Slogan
The Benefit from a product or Service that differentiates it from other products or Services.
USP - Unique Selling Proposition
A Word used when Running a search online.
Keyword
A Model that Shows the Patch of a Product, from its introduction, growth, maturity, and Sales decline.
Product life Cycle
When you put a Product on the market for the First time.
Product Launch
Part of the marketing mix that covers what the Customer Sees such as the Companys Premieses, the Packaging, the Web Site etc.
Physical evidence
A term to Describe the market made up of retired People.
Grey or Silver market
A Statement in an Advert, ususally by someone famous, saying how good the product or Service is.
Endorsement
When a Company Develops News Products to be marketed under an existing Brand Name
Brand Extension
Oral Communication on how good a product is. Said to be the Most effective way of Marketing
Word of mouth
The Place where you physically Buy the product, normally at the cashier.
POS - Point of sale
8 to 12 years old
Tweenagers
The Network of Producers, suppliers and Distributors who are involved in manufacturing and delivering the product.
Supply Chain
How a Company establishes how the Customers will view the product of Service in Their minds.
Brand positioning
Marketing a product to a small and will-defined Segment of the market place
Niche Marketing
