Nation Branding

Question 1

Nation Hexagon

Answer 1

1. Investment & Immigration
2. Governance
3. Exports
4. Culture & Heritage
5. Tourism
6. People

Question 2

Explenation for „Investment & Immigration“

Answer 2

Determinds the power to attract people to live, work and study in each country
> reveals peroples perceive a Countrys Economic and Social Situation

Question 3

Explanation for „Governance“

Answer 3

Measures public opinion regarding the Level of government competence and Fairness
> perceived commitment to global issues such as democracy, Justice, povert and the Environment

Question 4

Explanation for „Exports“

Answer 4

Determinds the Public‘s Image of products & Services

Question 5

Explanation for „Culture & Heritage“

Answer 5

Reveals global perceptions of each nation‘s Heritage and appreciation for its Contemporary Culture

Question 6

Explanation for „Tourism“

Answer 6

Captures Level of interest in visiting a Country + the Draw of Natural and man-made Attractions

Question 7

Explanation for „People“

Answer 7

Measures the population‘s Reputation for competence, openness and friendliness
> Preceived Levels of Potential hostility & discrimination