Unity Ads, IAP, And Services Flashcards
Ads in unity
Unity uses ads to serve a mix of engaging content to your players through Ad Units
Types of ads, Banner Ads
Banner Ads remain a consistent source of ad revenue within mobile ad spend.
You must implement banner ads through banner ad units or placements.
Interstitial ads
Interstitial ads, also referred to as display ads, are the basic full screen interstitial that persist until the player dismisses them. These are most effectively implemented strategically at natural pauses or breaks in game play, such as a load or level change. You can implement display ads through rewarded and interstitial ad units
Playable ads
Playable ads are ad units enable the player to engage with the ad content through interaction.
You can implement playable ads through Rewarded Ads and Interstitial Ad units
Rewarded video ads
Video ads are the most common form of advertising. They create opportunities to implement rewarded ads, where players receive incentives for viewing the ad in its entirety.
You can implement video ads through rewarded and interstitial ad units
Unity Monetization helps you drive revenue from your game while delivering a great player experience with ads and in app purchases IAP
Unity Monetization solutions helps by utilizing IAP integrations along with analytics to measure and drive performance. Earn higher CPMs with Unified Auction, diverse as formats and simple SDK
To use Unity Monetization you need to import and download the latest Ada SDK and enable Monetization on your game project
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Why Unity analytics
Analytics provides an end to end data and analysis solution, so you can build a more engaging game play experience
Unity analytics enables you to…
Analytics enables studios to understand game performance and player behaviors. Capture insights quickly using prebuild dashboards and visualizations powered by reliable, real time data, and use that data to improve your project and make a more compelling and engaging experience for your audience
Unity analytics benifits
Can discover meaningful patterns of data to help understand how players interact with your game to help make it more engaging
Helps you develop and grow your game by understanding your player base, what is and what Is not working with your game
Helps to improve Monetization in your game, so you can tweak user experience gradually without going overboard to increase the chance of IAP
Helps to understand how to keep players entertained and engaged in your game so you can focus on improving the experience of your game and to keep them playing longer and not dropping out of your game quickly
What are KIPs
Key performance indicators
Refer to a set of metrics that are commonly used to measure performance of a game
KPI building blocks include
Keeping track of active daily, weekly and monthly users
Session count, when the players open the game, how long they play for, and when they close or stop playing the game.
IAP revenue, money made from players buying things from your game store, in game currency, power ups etc
Advertising revenue, money made from players watching ads in the game
Setting up Legacy Analytics
Gaming Services Analytics is now Available as an improved offering that allows you to easily understand game performance and player behaviors so you can make strategic decisions.
Open Windows>General>Services, and click Analytics
In the Analytics section of the project settings menu, click the Off button to enable the service, turn the service on
Then click the Play button in the Editor to validate your projects connection to Unity Analytics
Unity Cloud Build
Unity Cloud Build is a continuous integration that automatically creates multiplatform builds in the Cloud in minutes.
You can point Cloud Build toward your version control system
You can point Cloud Build toward your version control system to
Automate new builds
Build faster
Catch problems earlier
Iterate on your builds more efficiently with agility