UNIT1 Flashcards by PHẠM LÂM VŨ | Brainscape

Q

pro-brands

A

against-brands

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Q

advertising hype

A

khuếch đại thông tin

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Q

brand stretching

A

mở rộng nhãn hiệu

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Q

brand image

A

hình ảnh thương hiệu

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Q

product launch/placement/endorsement

A

rocket launch/ đưa quảng cáo vào trong film ảnh/

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Q

market leader/challenger/

A

sp bán chạy nhất/nhì

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