Unit one Flashcards
Graphic
A term that describes the things we dee
A term that describes the things we see
Graphic
Communications
A term that refers to the exchange of information in any form
A term that refers to the exchange of information in any form
Communication
Examples of communication
Newspapers
Magazines
Greeting cards
Design
Assures that the printed image conveys the intended message
Assures that the printed image conveys the intended message
Design
Specifications
The guidelines used to determine the format and cost of the final project
The guidelines used to determine the format and cost of the final project
Specifications
Copy
The written material or text produced b w don outer or other output drvice
The written material or text produced by a computer or other output device
Copy
Line art
An image consisting if solid lines on a white or contrasting background
An image consisting I solid lines on a white or contrasting background
Line art
Continuous tone
Material with gradiations of tones or shades from light to dark
Material with gradiations of tones or shades from light to dark
Continuous tone
2 classifications of editing
Content editing
Copy editing
The process of electronic page composition
Text, line art, and photographs in fork are manipulated on a computer minister to assemble the final page
Completed pages are then output to a printer or plate maker
Photo conversion
General term for processes that use light to place the original image onto a light-sensitive material
General term for processes that use light to place the original image onto a light-sensitive material
Photo conversion
Process camera
A traditional piece of equipment used to make enlargements reductions, and same sized reproductions for use in page composition or stripping
A traditional piece of equipment used to make enlargements reductions, and same sized reproductions for use in page composition or striping
Process camera
Scanner
Used to convert the light and dark values of the original (like a photograph) to digital form and store the image and an electronic file
Used to convert the light and dark values of the original (like a photograph) to digital form and store the image and an electronic file
Scanner
Computer-to-plate
The plate making method that uses a computer to prepare the plate
The plate making method that uses a computer to prepare the plate
Computer-to-plate
Two basic types of presses
Sheet-fed
Web-fed
Binding
The process of joining together multiple pages of a printed product by various means
The process of joining together multiple pages of a printed product by various means is called
Binding
Various products that enhance the final printed product are considered what?
Finishing operations
Finishing operations
Various products that enhance the final printed products
What’s the single most significant development inhuman history?
Pronting
Drawings that carry meaning because they look like real objects
Pictographs
Pictographs
Drawings that carry meaning because they look like real objects
1200 BC - Phoenicians realized it was hard to do what using pictographs?
To depict abstract ideas like love and hate
Simple drawings that symbolize ideas it concepts rather than concrete objects
Ideographs
Ideographs
Simple drawings that symbolize ideas it concepts rather than concrete objects
Who developed ideographs?
The phoenicians
The idea of representing sounds by symbols is known as what? It is the basis or most modern languages
Phonetic symbol system
What is the phonetic symbol system?
The idea of representing sounds by symbols
Printing cycle
Identify a need Creating an image design Distributing the printed message Image carrier preparation Image transfer Finisheing
What are made in the image design step?
Sketches and final layouts
Sketches and final layouts are made in which step of the punting cycle?
Image design
Image conversion consists of transferring what digitally to the image carrier prepqration
Images
The image must be printed onto what during the image transfer step
A reciever material
Finishing is the last step, which combines what?
The printed material into the finished product
Done by company that is willing to take in nearly any sort of printing job
Commercial printig
Some companies provide services only to the printing trade
Trade shops pringing
Limited type of jobs performed by a company
Special service printing
Used electrostatic printing, these are places like copy shops
Quick printing
Any printing operation that is owned by, and serves the need if, a single company or corporation
In-plant printing
A category where thousands of companies produce daily or weekly newspapers or periodicals
Publishing
Involves the printing of containers and consumer products
Paxkaging
Any of the companies that provide raw materials for the printing industry - materials include paper, ink, equipment, etc
Related knsistries
The largest manufacturing industry in the US in terms of establishments
Printing
There are over 44,000 _______ in the US
Printing olants
Printing plants provide how many jobs?
1.1 miklion
Printing plants produce approximately $157 billion in printed products and services each _____
Year
