Design Principles

Question 0

Communication requirements

Answer 0

Sender and reciever

Question 1

Communication

Answer 1

The sharing of information, thoughts, or ideas

Question 2

A name, term, sign, symbol or design, or a combination of them to identify the goods and services of one seller or group of sellers And to differentiate them from those of other sellers

Answer 2

Brand

Question 3

Things to consider when creating an ad

Answer 3

Audience
Content
Form

Question 4

Who it’s for

Answer 4

Audience

Question 5

What goes into an ad

Answer 5

Content

Question 6

How the add will look

Where to put each part of the content to create salience

Answer 6

Form

Question 7

Salience

Answer 7

a striking point or feature

Question 8

Form is accomplished by using basic graphical design elements: (4)

Answer 8

Line
Color
Shape
Texture

Question 9

This can be created by using lines or shapes

Answer 9

Movement

Question 10

Proper display of the content so all parts are functional

Answer 10

Unity

Question 11

The even distribution of the content to create a pleasing visual effect or psychological effect (steadiness)

Answer 11

Balance

Question 12

All content is equally weighed and symmetrically aligned

Answer 12

Formal balance

Question 13

Content is asymmetrical by using different sized letters, pictures, likes, line weight

Answer 13

Informal balance

Question 14

Repetition, repeating certain parts of the content

Answer 14

Rhythm

Question 15

Allowing a graphic to flow off the edge of the page

Don’t cut off too much of the picture!

Answer 15

Bleeding

Question 16

A large letter is used at the beginning of a body of text

Answer 16

Drop cap

Question 17

Removing a portion of the picture to add depth and illusion

Answer 17

Drop out

Question 18

Text printed over a graphic

Must be in black

Answer 18

Overprint

Question 19

White copy on a colored background

Answer 19

Reverse