Unit II Flashcards
Individualism
A culture that emphasizes individuality and responsibility to oneself
Collectivism
A culture that emphasizes loyalty to family, workplace, or community
Low-Context
A culture in which verbal communication is expected clear and thorough
High-Context
A culture in which verbal communication is drawn from context cues such as facial expressions, body language, and tone of voice
Low-Power Distance
A culture in which power is not highly concentrated in specific groups of people
High-Power Distance
A culture in which most or much of the power is concentrated in a few people such as royalty or a ruling of a political party
Masculine
A culture where gender roles are put into place, and men are believe to have more power than women
Feminine
A culture where both male and female share similar roles
Similarity Assumption
Presuming that most people think in the same way as we do without asking ourselves if that’s true
Ethnocentrism
Making reasons why your culture is better than another
Long-term Orientation
Delays gratification if it serves long-term investment
Short-term Orientation
Prefers instant gratification
Affective
Displays emotions to everyone
Neutral
Displays emotions to in-group members only
Locus
Refers to where the cause of the behavior is located (internal or external)
