Unit 9 - Strategic Methods To Pursue Strategies Flashcards
Strategic methods
Refer to the different strategies a business might pursue to achieve its objectives
Economies of scale
Occur when unit costs fall as a business expands; these economies relate to the volume of output
Economies of scale
Occur when a business gains cost advantages by sharing costs between different products and divisions; these economies relate to the scope of the activities of the business
The experience effect
Is the cost advantages that occur having been in an industry for some time and, therefore being able to make better decisions
Diseconomies of scale
Occur when unit costs increase as a business expands
Over trading
Occurs where there are liquidity problems linked to the financing of rapid growth
Franchise
Occurs when one business sells the right to another business to use its name and sell its goods or services in return for a fee
Franchisor
Sells the franchise to a franchisee
Vertical integration
Occurs when one business joins together with another business at a different stage of the same production process
Horizontal integration
Occurs when one business joins together with another business at the same stage of the same production process
Conglomerate integration
Occurs when one business joins together with another business in a different production process
Retrenchment
Occurs when a business reduces the scale of its operations
Kaizen
Refers to a process of continuous improvement. This is a management approach in which employees regularly look for small improvements in the way they do their work
Intrapreneirship
Occurs when individuals within organisations are being entrepreneurial - taking risk and generating new ideas
Benchmarking
Occurs when a business tries to match the approach and success of a particular process that is used by another organisation
Multinational company MNC
Has operations based in overseas markets
Free trade
Occurs when there is trade between countries without barriers such as tariffs and quotas
Internationalisation
Describes the process of designing products to meet the need of users in multiple countries, thus designing them so they can be easily modified to be suitable in the local market
Tariff
Is a tax placed on foreign goods and services
Quota
Is a limit on the number of imported goods and services
Customs union
Occurs when there is a free trade between member countries but an agreed tariff on non-members
Economic growth
Is the rate of increase in the size of an economy over time
Emerging markets
Describes a country with low incomes per head but one which is enjoying high rates of economic growth
Off-shoring
Occurs when a business moves its production overseas