UNIT 9: Social Psychology Flashcards
Social Psychology
The study of how humans behave and interact with each other, mainly in specific situation.
Examines how we think about, influence, and relate to one another in certain situations.
Attribution Theory
We can explain someone’s behavior by crediting either their stable, enduring traits or the situation at hand.
We can credit (attribute) the behavior to the person’s stable, enduring traits (a dispositional attribution), or we can attribute it to the situation (a situational attribution).
Preipheral Rout Persuasion
This influences people the way of incidental cues like speaker’s physical attractivness or personal reliability.
Central Route Persuasion
Involves calling on basic thinking and reasoning to convince people.
Foot-In-The Door Phenomenon
The tendency for people to more readily comply with certain big request after they’ve first agreed to smaller more innocuous requests.
Situational Attribution (Dispositionism)
(not fair)
We blame or credit the situation with causing the behavior.
EXAMPLE: The sun was in my eyes.
The test was unfair.
Today is my lucky day :)
Dispositional Attribution (Situationism)
(It’s their fault) (victim blaming)
We blame or credit a relatively permanent trait of the person.
EXAMPLE: I’m a hard worker, she’s just lazy. That’s just how we are.
Outgroup homogeneity
Allows for all types of bias, prejudice, and discrimination.
Fundamental Attribution Error
Tendency to overemphasize internal factors as attribution for behavior and underestimate the power of the situation.
Self-Serving Bias
Tendency for individuals to take credit by making dispositional or internal attribuations for positive outcomes and situational.
Protecting self-esteem
Avoid blaming ourselves
Just-World Hpothesis
The false idea that the world is fair.
Ideology common in the United States that people get the outcomes they deserve.
Can lead to victim blaming.
Conformity
When individuals change their behaviors to go along with the group even if they don’t agree with the group.
Fritz Heider (1958)
Proposed an attribution theory
Fundamental Attribution Error
We overestimate the influence of personality and underestimate the influence of situations.
EXAMPLE: In class, Jack may be as quiet as Juliette. Catch Juliette as the lead in the high school musical and you may hardly recognize your quiet classmate.
Leon Festinger’s (1957)
Leon Festinger was one of the most important figures in modern psychology and contributed several theories that are still important today for our understanding of the communication process, particularly the individual’s exposure to communication and processes of opinion formation and judgment. (→ Cognitive Dissonance
Cognitive Dissonance Theory
A situation involving conflicting attitudes, beliefs or behaviors. This produces a feeling of mental discomfort leading to an alteration in one of the attitudes, beliefs or behaviors to reduce the discomfort and restore balance.
FOR EXAMPLE: When we become aware that our attitudes and our actions don’t match, we can reduce the resulting dissonance by changing our attitudes.
Norms
Rules for expected and acceptable behavior.
Norms prescribe “proper” behavior.
What do we call the tendency for observers to underestimate the impact of the situation and overestimate the impact of personal disposition?
Fundamental Attribution Error
Social Contagion
The spread of behaviors, attitudes, and affect through crowds and other types of social aggregates from one member to another.
EXAMPLE: You yawn because you saw someone else yawn.
Conformity
Adjusting our behavior or thinking toward some group standard.
Conformity can be bad—leading people to agree with falsehoods or go along with bullying. Or it can be good—leading people to give more generously after observing others’ generosity.
Solomon Asch (1955)
Studied Conformity
Normative Social Influence
Influence resulting from a person’s desire to gain approval or avoid disapproval.
We are sensitive to social norms because the price we pay for being different can be severe. We need to belong. At other times, we conform because we want to be accurate.
Informational Social Influence.
Influence resulting from one’s willingness to accept others’ opinions about reality.
When we accept others’ opinions about reality, as when reading online movie and restaurant reviews
Confirmation Bias
The tendency to search for, interpret, favor, and recall information in a way that confirms or supports one’s prior beliefs or values.
Self-fulfilling Prophecy
An individual’s expectations about another person or entity eventually result in the other person or entity acting in ways that confirm the expectations.
We’ll blame the situation if it doesn’t go accordingly.
False Consensus Effect
The belief that lots of people think the way we do, which allows us to keep using heuristics and tricks to continue in ways that benefit us.
Elaboration Likelihood Model
A theory that is based how much a person thinks about the relevant information in a persuasive argument.
Stanley Milgram (1933–1984)
This social psychologist’s obedience experiments “belong to the self-understanding of literate people in our age”
Milgram’s follow-up obedience experiment
In Milgram’s original experiment, participants took part in what they thought was a “learning task.” This task was designed to investigate how punishment—in this case in the form of electric shocks—affected learning. Volunteers thought they were participating in pairs, but their partner was in fact a confederate of the experimenter. A draw to determine who would be the “teacher” and who would be the “learner” was rigged; the true volunteer always ended up as the teacher and the confederate as the learner.