Unit 9 How to pursue strategies Flashcards
Sainsburys
Revenue Synergy
2016 - Sainsbury buying Argos for $1.3bn
Provides non-food products aswell as food
Expands their customer base - Increases sales
Cost Saving Synergy - Access expertise on e-commerce and multi channel distribution
Relocates Argos stores into Sainsburys
Santander
Cost Saving Synergy
2004 - Santander buys Spanish bank,’Shabbey Abbey’
Relocation of stores on the high street to only one location
Delaying - removal of multiple bank managers to just one
Intel
Retrenchment
Intel plans to reduce workforce by 15% in 2024
Due to company vale falling by $23 billion between 2020-2023 but workforce increased by 10%
Planning to reduce costs by $10bn for 2025
Tata Group
Conglomerate integration
Tata started off with Tata steel and now owns Tetley, Jaguar Land Rover, Tata Power, Tata Consulting Services
Coca Cola Company
Horizontal Integration
Coca Cola owns Innocent smoothie which is another drinks company Sprite, Fanta, Powerade, Dasani, Mr. Pibb, Gold Peak tea, BodyArmor, and Costa Coffee
Nissan
Internalisation
Japanese multi-national mid-range car company
Samsung
Internalisation
South Korean Technology company
Faced competition when launching in China due to existing competitors and tariffs
Adidas
Trademark Court Case
Adidas loses against Thom Browne about their four stipe clothing design
Browne suggests their design is different and appeals to a different customer income
Ford
Protecting IP
Front heating demister was Patent by Ford
Intrapreneurship
The “20% Time” policy, introduced in the early 2000s, is a manifestation of this culture, providing employees with the freedom to explore new ideas and develop innovative solutions
Gmail was a result of this and launched in 2004
Sony
Intrapreneurship
A Sony employee was modifying his daughters Nintendo to improve the performance which later developed into the first Sony PlayStation.
Meta(Facebook)
Intrapreneurship
Facebook Hackathon - competition for employees
Resulted reactions being created being initially called the ‘awesome button’ which is now the like button.
Wall’s Ice Cream
Uk business innovation
Wall’s sells more than 40 brands. In 2021, sales from Unilever’s Ice Cream portfolio reached €6.9 billion in turnover, with underlying sales growth of 5.7%. Wall’s was one of three €1 billion ice cream brands.
There are five Unilever brands in the top ten bestselling ice creams in the world. Cornetto and Carte D’Or – are part of Wall’s Heartbrand portfolio
TSMC
Digital Technology
Taiwan Semiconductor Manufacturing Company
Makes 24% computer chips and 90% advanced computer chips(Monopoly)
Uber
Technology/Internalisation
72%ride hailing market share, 130 million user
Convenient and Affordable
Dominos
Technology/Internalisation
Dominos Anyware provides a system where customers can order pizza through multiple channels
AI, machine learning, chatbox
Pop Tarts
Big Data + Data Mining
Walmart discovered the demand for strawberry Poptarts increase 7 times prior ro a hurricane
So the position their stock closer to the tills
Tesco and Dunnhumby
Big Data + Data Mining
Tesco Clubcard program learns about customers shopping habits
23 mill Clubcard households with 82% Clubcard sales penetration(Clubcard items sell really well compared against other items)
Morrisons and Sainsburys
Retrenchment due to Competiton
52 Morrisions Cafe’s closing and 61 Sainsbury cafe closing
Due to Coffee Chains and discount retailer prices
However Tesco and M&S continue with cafes
M&S want to introduce a takeaway option to attract more young people
Hyundai
Organic Growth - Direct Investment
South Korean carmaking giant Hyundai has unveiled $21bn (£16.3bn) of investment in the US just days before President Donald Trump is set to impose new tariffs on trading partners
lt will expand its American vehicle production and invest billions of dollars in new technology including autonomous driving and artificial intelligence (AI).
Trump ordered a 25% import tax on all steel and aluminium entering the US
Birkenstock
Failed Copyright lawsuit
Due to the rising popularity of sandals, Birkenstock copyrighted the design of their sandals as art to reduce competitors but was rejected by the German court
Burberry
Protecting IP + Digital Marketing + Management
Iconic product design of the trenchcoat was worn in WW1
Later the distinctive pattern was trademarked in 1960s
Uses social media marketing to sell some limited edition products
Former CEO Angela Ahrendts tripled value of the business through capitalising the trench coat to millennials
Dyson
Innovation and R&D into engineering and technology from vacuums to AI/energy
Patents and Intellectual Property - lawsuits against Samsung and Hoover
International Expansion - Exports to over 75 countries, Built a new global HQ in Singapore in 2019 and proximity to emerging economies, Manufacturing shifted to Malaysia and Singapore for lower labour costs
Entrepreneurship and Leadership - founder made approximately 5000 prototypes before 1st success
Ethical and Environmental Considerations - energy-efficient products
BrewDog
Entrepreneurship and Start-Ups - £20,000 personal loan and £30,000 bank loan
Crowdfunding & Finance - Launched ‘Equity for Punks’ – letting customers become investors in exchange for shares, Raised over £100 million
Marketing and Branding - naming beers like “Punk IPA” or staging PR stunts (like driving a tank through London), use of social media and brand storytelling helped create a “tribe” of loyal fans
Growth Strategy - Organic growth, horizontal integration — opening branded bars, diversification - non-alcoholic beers and even spirits
Ethics & CSR – Carbon neutral brewery, criticism in 2021 from former employees for having a “toxic culture”, Co-founder James Watt is a dominant figure some accuse him of autocratic leadership
