Unit 3 Marketing Management Flashcards
1
Q
Pret a Manager
A
A successful sandwich chain with 274 branches in London
Product Development - Lattes, baguettes which are top sellers to avocados
Links to customer base - fast based, solo dining culture
Dynamic Pricing - able to cut prices in some locations but increase pricing at tube locations
Great public perception - seen as a premium chain able to meet with consumer needs
