Unit 10 Managing Change Flashcards
Stargate
US Subsidy Program to fund AI development
To help keep America as the no.1 AI developer
$500 billion in the next 4 years
British Airways
Kotter & Schlesinger reasons for resistance to Change
Self Interest - reducing cabin crew rights, more work for cabin crew on longer flights
Different Assessment of Situation - Managers notice labour costs are too high affecting their competitiveness
Netflix
Benefits of Embracing Change
Shifted from DVD rental to streaming in 2006
Innovation - used viewing history and algorithms to personalise app
Global Expansion in 2010
Invested in Original content - first in 2019
Mothercare
The consequences of not changing
Failed to adapt to customer needs and purchasing trends as more customers are shifting online
Geoblocking of websites means some customers are unable to purchase online products
Was late to first mover advantage
Increase competition from foreign competitors
IKEA
Organisational culture
IKEA’s organizational culture emphasizes values like togetherness, caring for people and the planet, cost-consciousness, simplicity, renewal, and embracing differences with a purpose, fostering a collaborative, innovative, and employee-empowered environment.
the founder is a multi billionaire who takes economy flights and has normal cares to relate with employees
Starbucks
Flexible Organisation
‘Flexible at Work’ scheme allows employees to choose when they can work
Overseas they move more towards decentralised decision making to adabt to customer needs ie Chinese Starbucks
Nvidia
Industrial Change
Shifted from graphic cards(gaming) to AI software in healthcare, automotive ect
Disruptive change from Chinese start up Deepseek causing 1 trillion value loss on stock exchange.
Leading to Stargate $500 billion into american start up
Nvidia has changed the market for AI aswell(it is causing a disruptive change)
