Unit 9 Flashcards
What is innovation?
when a new idea is created which leads to the creation of a new good / service
What are the two types of pressure of innovation?
- internal
- external
What creates opportunities for innovation?
PEST-C
How can PEST-C factors put pressure on innovation?
- Political change may open up new geographical markets through trade deals requiring a new approach or changes to the product.
- Economic change may create a pressure for a lower cost solution to a problem.
- Social change may put pressure on businesses for new environmentally-friendly approaches
- Technological developments may create opportunities for new ways of doing business. Just think of the pressure these days to have an online presence.
- Competitive pressure from rivals may require businesses to respond or they will lose market share.
What are strategic methods?
refers to the methods a business uses to achieve it’s objectives
Why is growth important?
- shows progress
- financial benefits higher revenue, lower unit costs
- creates momentum - new opportunities for employees -
What are the 2 types of growth?
internal (organic)
external (inorganic)
Give 2 examples of organic growth
launch new products
advertising - increasing the sales of existing products
Give 2 examples of inorganic growth
merge
takeover
What are the 4 methods of growth?
merger
takeover
franchise
joint venture
What is a merger?
is when the owners of two or more businesses become owners of a new shared business
What is a takeover?
is one business gains control of the other - gains ownership of it
What is a joint venture?
when businesses share information and resources with each other but retain their own identity
What is a franchise?
selling the right to use its name and sell its products to other organisations
What are the advantages of selling a franchise?
- quick growth as funds are provided by franchisee
- franchisees may be very motivated as they own part of the business
What are the disadvantages of selling a franchise?
- lose complete control over what franchises do
- do not gain all profits from the operations
What are the advantages of buying a franchise?
- less risky - due to it being an established product
- data already exists - reduce costs on R&D
- maybe be provided with training, equipment and finance
What are the disadvantages of buying a franchise?
- do not have complete independence
- do not get all profits from operations
What are the types of integration?
vertical
horizontal
conglomerate
What is horizontal integration?
occurs when a business integrates with another business in the stage of production process
What is vertical integration?
involves acquiring a business in the same industry but at a different stage of the supply chain
What is conglomerate integration?
diversification - occurs when one business joins with another business that operates in a different industry.
What are the potential benefits of growth?
economies of scope
synergy
economies of scale
experience curve
What are economies of scale?
is when the unit costs fall as the scale of operations increase
What are the different types of economies of scale?
purchasing economies of scale
technological economies of scale
financial economies of scale
managerial economies of scale
What are purchasing economies of scale?
when a firm gets bigger it will purchase more supplies, this gives it more bargaining power with suppliers. Which means suppliers are more likely to reduce prices to keep orders.
What are technological economies of scale?
occur when a large scale of operations enables particular technologies to be used efficiently
What are financial economies of scale?
occurs as business gets bigger it has more assets and this may mean a bank is willing to lend to it at lower interest rates as the risk is lower
What are managerial economies of scale?
occurs as business expands it may bring in specialists to focus on parts of the business
What are economies of scope?
are cost savings from operating in several markets or providing several products
What is the experience curve?
as a business grows the more experience everyone will gain
What is synergy?
when two businesses come together and perform better combined than they did individually
What are the disadvantages of growth?
overtrading
diseconomies of scale
What is diseconomies of scale?
when unit cost increase as the business size increase