Unit 8 MARKETING AND ADVERTISING

Question 1

signs on public transport, in stations

Answer 1

transportation signs

Question 2

oglaševanje z znano osebo

Answer 2

endorsement

Question 3

oglaševanje z mailing listo

Answer 3

direct marketing

Question 4

zunanje oglaševanje

Answer 4

outdoor advertising - posters, fliers

Question 5

zajemati/obsegati

Answer 5

to encompass

Question 6

lansirati

Answer 6

to launch/ to announce

Question 7

pospeševati prodajo

Answer 7

to promote

Question 8

spodbujati

Answer 8

encourage

Question 9

povpraševanje

Answer 9

demand

Question 10

ciljati

Answer 10

to target

Question 11

pozicionirati

Answer 11

to position

Question 12

edinstvene značilnosti izdelka (konkurenčna prednost)

Answer 12

USP - unique selling points

Question 13

razlikovati

Answer 13

to differentiate from

Question 14

trženjski splet

Answer 14

marketing mix

Question 15

prodajna mesta

Answer 15

POS - point of sale

Question 16

raziskava

Answer 16

survey

Question 17

nakupno vedenje/vedenje potrošnikov

Answer 17

purchasing behaviour

Question 18

konkurenti

Answer 18

rivals/competitors

Question 19

prepoznavnost/zavedanje znamke

Answer 19

brand awarness

Question 20

upravljanje z blag. znamko

Answer 20

brand management

Question 21

upadati/poslabšati

Answer 21

to deteriorate

Question 22

a widely recognized brand

Answer 22

household brand

Question 23

spodbujati prodajo

Answer 23

to boost sale

Question 24

proizvajalec-veletrgovec-trgovec na drobno-consumer

Answer 24

producer-wholesaler-retailer-consumer

Question 25

propaganda, reklama

Answer 25

publicity

Question 26

reklama

Answer 26

commercial

Question 27

vprašalnik

Answer 27

questionnaire

Question 28

fokusna skupina

Answer 28

focus group

Question 29

activities done in order to increase sales of a product or service

Answer 29

promotion

Question 30

a bussines that selles goods directly to the public

Answer 30

retailer

Question 31

a bussiness that buys goods in large quantities and sells them to businesses

Answer 31

wholesaler

Question 32

široka potrošnja

Answer 32

mass-market

Question 33

the activity of selling a product to as many people as possible

Answer 33

marketing

Question 34

podružnično podjetje

Answer 34

subsidiary

Question 35

zvestoba blag. znamki

Answer 35

brand loyalty

Question 36

ponudba in povpraševanje

Answer 36

supply and demand

Question 37

poročanje/medijska pozornost

Answer 37

media coverage

Question 38

odnosi z javnostjo

Answer 38

public relations

Question 39

oglasni pano

Answer 39

billboard, hoarding

Question 40

oglaševanje od ust do ust

Answer 40

word-of-mouth advertising

Question 41

poraba na prebivalca

Answer 41

per capita consumption

Question 42

najbolj gledan termin

Answer 42

prime time

Question 43

pisec reklamnih besedil

Answer 43

copywriter

Question 44

glasbeni vložek

Answer 44

jingle

Question 45

doseg oglasa - koliko ljudi je dosegel

Answer 45

advertising reach

Question 46

a shop/store

Answer 46

retailer, outlet

Question 47

najbolje prodajani artikli

Answer 47

top sellers

Question 48

razprodaja

Answer 48

sale

Question 49

prodajalci

Answer 49

sales people

Question 50

legally protected brand name

Answer 50

trademark

Question 51

well.known brands

Answer 51

market leader

Question 52

vstopiti na trg

Answer 52

to enter market

Question 53

prodrete na trg

Answer 53

to penetrate/to break into

Question 54

“imeto odskočno desko”

Answer 54

to get a foothold in

Question 55

umakniti se s trga

Answer 55

to withdraw from market/to retreat from/to pull out of

Question 56

lansirati

Answer 56

to launch/to phase in/to introduce

Question 57

prenasičen trg

Answer 57

saturated market