Unit 8: Advertising

Question 1

AIDA

Answer 1

Attention, Interest, Desire, Action

Question 2

Personal Advertising Includes

Answer 2

Name tags, blog websites, car signs. Personal advertising focuses on you, not your firm.

Question 3

What does the term logo refer to?

Answer 3

An identifying design or symbol

Question 4

Blind ads are ads that fail to include:

Answer 4

Broker Identification

Question 5

The MOST cost-effective advertising medium for selling a home likely would be:

Answer 5

the internet

Question 6

The average real estate brokerage is likely to spend the greatest portion of its advertising dollars on:

Answer 6

Internet Postings

Question 7

Institutional Advertising

Answer 7

Attempts to create a favorable image of the real estate company, the broker, and the salesperson.

Question 8

An advertiser with an extremely low advertising budget would most likely avoid

Answer 8

Billboards

Question 9

Most expensive form of advertisement per impression

Answer 9

Direct Mail

Question 10

Press Release

Answer 10

Free Ad