Unit 7 (UCD) Flashcards
Name the domains of UCD (3)
User
(who and why)
Task
(how and when)
Environment
(where)
Name the parts of the iteration process (3)
Design, build, test
Name the stages of UCD product development (5)
research, concept, design (iterative), implementation, launch
Give examples of individual disciplines within a multi-disciplinary team (5)
designer, engineer, marketer, user, expert (eg. neurologist)
Define inclusive design (1)
Designing universally accessible products (regardless of age or disability)
Name the usability objectives (4)
Usefulness
(does it enable the user to achieve their goal?)
Effectiveness
(is it easy and efficient?)
Learnability
(is it easy to learn how to use?)
Attitude
(does the user feel positively about it?)
Name the benefits of enhanced usability (5)
product acceptance
improved UX
increased productivity
reduced required training/ support
reduced user errors
Name the characteristics of good user-product interfaces, aka SCAM FILE V (9)
Simplicity
Constraints
Affordance
Mapping
Feedback
Intuitive logic/ organisation
Low memory burden
Ease of use
Visibility
Name the categories of personae (3)
primary personae
(primary target users)
secondary personae
(potential secondary users)
anti-personae
(who the product NOT designed for)
List the strategies for user centred design, aka MAPPIN OF Q (9)
Method of extremes
Affinity diagrams
Participatory design
Paper prototyping
Interview and focus groups
Natural environment
Observation and user trial
Field research
Questionnaires
Break down the Four Pleasures Framework (FPF) (4)
Socio-pleasure
(derived from social interaction)
Psycho-pleasure
(derived from cognitive demand, challenge)
Ideo-pleasure
(derived from appeal to values/ beliefs)
Phsyio-pleasure
(derived from feel of product during use)
List the types of emotional response (3)
visceral (aesthetics, first impression)
behavioural (functionality, usability)
reflective (how product relates to user, affects self-image)
List the stages of the ACT model of triggering emotional response (3)
Attract
(product is aesthetically pleasing –> desirable)
Converse
(product is usable)
Transact
(product fulfils purpose and is deemed useful by user)
