Unit 7 Flashcards
Give two benefits of mission statements
-sense of cohesion
-Starting point of strategic planning
-helps investors know where £££ is going
-customer understanding
What is short-termism
seeking short-term financial rewards = little opportunity for long term growth
What do some businesses seek short term reward
typically done to appease / pressured by shareholders
Define strategy
the medium to long-term plans to attain objs
(Strategy is about ‘what’ an org is going to do)
Define tactics
the means by which a strategy is carried out; a range of diff tactics may be used as part of a single strategy
(tactics is about ‘how’ it’s going to do it)
Give me 2 characteristics of a strategy
-established at a senior level (board of directors) but have an impact at functional levels
-often involves major commitment of resources e.g. staff, finances
-corp strategies involve decisions about broad issues such as what precise market the org is in implemented over sevral yrs
Give me 2 characteristics of tactics
-tend to be decided by functional heads of departments / junior managers
-decisions less critical & easier to reverse
-fewer resources needed
-enables an org to reach milestones / interim targets
define strategic decision making
concerns over the general direction a overall policy of an org. They have signifiant long-term effects a require detailed consideration
TRUE or FALSE tactics can be high risk bc outcomes are unknown and will remain so for some time
FALSE - that refers to strategies
What does SWOT stand for
strengths, weaknesses, opportunities & threats
What is a SWOT analysis
a technique that allows an org to assess its position and it forms part of an orgs strategic planning process
What are the 4 stages of a SWOT analysis
- internal analysis
- external analysis
- prepare SWOT
- generate strategic plan
Give me 2 advantages of a SWOT analysis
-provides structured approach to assessing internal & external influences on org’s performance
-Linking the present position & future potential of an org to the market & the competitive firms helps inform decisions about the strategy.
-encourages outwards-looking approach
-comparing SWOT analysis with that of a major competitor can help Identify true strengths
Give me 2 disadvantages of a SWOT analysis
-time consuming; business envronment constanty changing = analysis
may be outdated by time of use
-only as good as the person who made it - could be bias
-oversimplification
-highlight areas of concern but doesn’t provide specific solutions/ strategies to address them
-identifies various factors but doesn’t prioritise them = difficult to determine which issues most critical to address first
-should be used alongside other methods of analysis - not useful on its own e.g. decision trees
Give me 2 people that would want to use company accounts and why they would use them
managers:
-to record financial activity & control use of resources
-analyse & evaluate effectiveness of actions /decisions in financial terms
investors:
want to compare financial benefits of their investment w/ alternatives e.g. shares in a diff company or saving in a bank.
Government:
wants to know orgs are fufilling legal requirements & has paid certain level of taxes
Customers:
business customers want to establish whether its advisable for them to draw up long-term supply contracts w/ this company.
Give 2 features of an income statement
-based on historical data
-helps managers review progress
-allows sharehoders to assess if investment is beneficial
-enables ppl to see if profit is utilised in sensible way
-legal requirement (companies Act)
What does expenses in an income statement show
Expenses shows efficiency of a firm in controlling spending
What does a high gross profit show in an income statement
cost of sales kept low / org is achieving a high value added
What does finance income/costs indicate in an income statement
how much the org borrows / lends money & efficiency with which it handles these financial operations
Define profit quality
How sustainable a source of profit is in the long-term
Give 2 uses of a balance sheet
-helps SH to assess the financial strength of a business
-helps gain understanding of nature of the business
-used to identify a orgs liquidity position
-shows sources of capital
Explain one accounting scandal
FTE NetworKs (2021)
company inflated its revenues by as much as 108%
former CEO & CFO misappropriated millions or dollars for personal use
Tesco (2014)
overstated profits by £250 mill which later grew to £326 mill
SFO launched criminai investigation & fined Tesco £129 mill & 3 executive were prosecuted but later acquitted
What are the 4 types of comparisons you can make with company accounts
-inter-firm comparisons (with other orgs)
-over time (trend analysis)
-Intra-firm comparisons (within the org)
-to a standard
Give 3 users of ratios and their uses
investors - value of dividends, repaying debts, compare value of investments
suppliers - liquid funds (to pay debts), to know payment terms offered to others.
competitors - benchmark
employees - profitability for job security & possible pay rises
customers (B2B) - how long they have to pay.