Unit 7 Flashcards

1
Q

Give two benefits of mission statements

A

-sense of cohesion

-Starting point of strategic planning

-helps investors know where £££ is going

-customer understanding

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2
Q

What is short-termism

A

seeking short-term financial rewards = little opportunity for long term growth

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3
Q

What do some businesses seek short term reward

A

typically done to appease / pressured by shareholders

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4
Q

Define strategy

A

the medium to long-term plans to attain objs
(Strategy is about ‘what’ an org is going to do)

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5
Q

Define tactics

A

the means by which a strategy is carried out; a range of diff tactics may be used as part of a single strategy

(tactics is about ‘how’ it’s going to do it)

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6
Q

Give me 2 characteristics of a strategy

A

-established at a senior level (board of directors) but have an impact at functional levels

-often involves major commitment of resources e.g. staff, finances

-corp strategies involve decisions about broad issues such as what precise market the org is in implemented over sevral yrs

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7
Q

Give me 2 characteristics of tactics

A

-tend to be decided by functional heads of departments / junior managers

-decisions less critical & easier to reverse

-fewer resources needed

-enables an org to reach milestones / interim targets

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8
Q

define strategic decision making

A

concerns over the general direction a overall policy of an org. They have signifiant long-term effects a require detailed consideration

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9
Q

TRUE or FALSE tactics can be high risk bc outcomes are unknown and will remain so for some time

A

FALSE - that refers to strategies

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10
Q

What does SWOT stand for

A

strengths, weaknesses, opportunities & threats

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11
Q

What is a SWOT analysis

A

a technique that allows an org to assess its position and it forms part of an orgs strategic planning process

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12
Q

What are the 4 stages of a SWOT analysis

A
  1. internal analysis
  2. external analysis
  3. prepare SWOT
  4. generate strategic plan
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13
Q

Give me 2 advantages of a SWOT analysis

A

-provides structured approach to assessing internal & external influences on org’s performance

-Linking the present position & future potential of an org to the market & the competitive firms helps inform decisions about the strategy.

-encourages outwards-looking approach

-comparing SWOT analysis with that of a major competitor can help Identify true strengths

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14
Q

Give me 2 disadvantages of a SWOT analysis

A

-time consuming; business envronment constanty changing = analysis
may be outdated by time of use

-only as good as the person who made it - could be bias

-oversimplification

-highlight areas of concern but doesn’t provide specific solutions/ strategies to address them

-identifies various factors but doesn’t prioritise them = difficult to determine which issues most critical to address first

-should be used alongside other methods of analysis - not useful on its own e.g. decision trees

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15
Q

Give me 2 people that would want to use company accounts and why they would use them

A

managers:
-to record financial activity & control use of resources
-analyse & evaluate effectiveness of actions /decisions in financial terms

investors:
want to compare financial benefits of their investment w/ alternatives e.g. shares in a diff company or saving in a bank.

Government:
wants to know orgs are fufilling legal requirements & has paid certain level of taxes

Customers:
business customers want to establish whether its advisable for them to draw up long-term supply contracts w/ this company.

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16
Q

Give 2 features of an income statement

A

-based on historical data

-helps managers review progress

-allows sharehoders to assess if investment is beneficial

-enables ppl to see if profit is utilised in sensible way

-legal requirement (companies Act)

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17
Q

What does expenses in an income statement show

A

Expenses shows efficiency of a firm in controlling spending

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18
Q

What does a high gross profit show in an income statement

A

cost of sales kept low / org is achieving a high value added

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19
Q

What does finance income/costs indicate in an income statement

A

how much the org borrows / lends money & efficiency with which it handles these financial operations

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20
Q

Define profit quality

A

How sustainable a source of profit is in the long-term

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21
Q

Give 2 uses of a balance sheet

A

-helps SH to assess the financial strength of a business

-helps gain understanding of nature of the business

-used to identify a orgs liquidity position

-shows sources of capital

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22
Q

Explain one accounting scandal

A

FTE NetworKs (2021)
company inflated its revenues by as much as 108%
former CEO & CFO misappropriated millions or dollars for personal use

Tesco (2014)
overstated profits by £250 mill which later grew to £326 mill
SFO launched criminai investigation & fined Tesco £129 mill & 3 executive were prosecuted but later acquitted

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23
Q

What are the 4 types of comparisons you can make with company accounts

A

-inter-firm comparisons (with other orgs)
-over time (trend analysis)
-Intra-firm comparisons (within the org)
-to a standard

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24
Q

Give 3 users of ratios and their uses

A

investors - value of dividends, repaying debts, compare value of investments

suppliers - liquid funds (to pay debts), to know payment terms offered to others.

competitors - benchmark

employees - profitability for job security & possible pay rises

customers (B2B) - how long they have to pay.

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25
What type of ratio is ROCE and how do you calculate it
Profitability ratio (operating profit or profit before tax = capital empioyed) X 100
26
What is ROCE
help to understand how well a company is generating profits from its capital as it is put to use
27
What’s the effect of a low value of ROCE
a low value could harm confidence in current management & might result in a falling share value = org vulnerable to takeover
28
Give two ways to improve ROCE
-reduce capital employed e.g. repayment of debt -raise operating profit e.g. reduce supplier costs
29
Give 2 reasons for a low ROCE
-capital investment -economic downturn = lower level of sales revenue -expensive advertising campaigns
30
What does liquidity ratios measure
A firm’s cash position
31
How do you calculate the current ratio
current assets ÷ current liabilities (Expressed as x:1)
32
What’s the issue of having a really high figure for your current ratio
the opportunity cost of holding too many current assets is the lost opportunity to purchase NCA e.g machinery (not making efficient use of resources)
33
Give 2 possible reasons for having a high level of current assets
-Too much cash in bank -firm allows debtors to increase & many of there debtors could fail to pay = bad debt -inventory levels rise = cost of storage & security & rise of inventory perishing
34
What does gearing examine
the capital structure of a firm & its likely impact on the firm's ability to stay solvent in the long run.
35
What’s considering a low, average & high gearing
Low = 25% Average = 25-50% High = 50%
36
Give 2 benefits of high gearing
-relatively few shareholders = easier for existing shareholders to keep control -can benefit from cheap source of finance when interest rates low -in times of high profit, interest payment = lower than dividend payments
37
Give a benefit of low gearing
-most capital is permanent share capital = less risk of payables forcing firm into liquidation -avoid paying high interest on borrowed capital when interest rates high
38
The best gearing percentage depends on what
The circumstances of the firm
39
What are the 3 financial efficiency ratios
Payable days Receivable days Inventory turnover
40
What is payable days and how do you calculate it
the number of days it takes to pay back any payables owed by an org payable days = (payables ÷ cost of sales) x 365
41
What is receivable days and how do you calculate it
the number of days it takes to convert recievables into cash (ideally want low value) recievable days = (receivables ÷ revenue) x 365
42
What is inventory days and how do you calculate it (2 equations)
How quickly inventory is converted into actual sales cost of sales ÷ average inventory (average inventory ÷ cost of sales) x 365
43
Give 2 factors that influence the rate of inventory turnover
-nature of product -the importance of holding inventory -length of product life cycle -the variety of products
44
Give 3 limitations of financial ratios
firms have many diff aims/objs so financial performance isn’t only measure of success ratio value on their own = meaningless - need to be compared only as good as the data they’re based on (may be unreliable) some figures e.g. asset valuation, are subjective to some extent account show what happened, rather than why - only serve to point out problems different accounting methods may be employed company performance VERY dependent on external factors e.g. inflation
45
Give 2 limitations of financial performance indicators
backward looking - describes what has happened, rather than what’s likely to happen in the future limited focus short-term internal perspective - success of org depends on is anticipation of external factors
46
Give a reason why benchmarking is beneficial for businesses
enables org to identify key strengths/weaknesses of rivals data can be compared w/ previous yrs to assess improvement /deterioration in system/running of org
47
Give 2 difficulties in using non-financial methods of measuring performance
There’s no standardisation of measure to use where there is use of standardisation e.g. labour turnover, there's not always widespread agreement on what considered a desirable level non-financial = qualitative = subjective opinion of a senior management non-financial measures often interdependent = achievement of one measure automatically measures achievement of another reflect what happened rather than what will happen. the desire for objectivity may encourage firms to use quantitative measures when qualitative may be more useful, albeit harder to measure
48
Define core competence
the unique abilities of a business in the market that enables it to achieve a competitive advantage
49
Name 2 features of core competencies
not easy to copy e.g. patented design provides benefits to end-consumer provides access to wide range of markets able to deliver superior product/services
50
Give an advantage of having a core competency
provides clear means of acquiring a competitive advantage helps firm add value to goods & services
51
Give an example of a business with a core competency, what is it and an impact
**Apple**: ability to design **Impacts:** -led to considerable level of brand loyalty -design skills have been applied across a wide range of products & provided access into new markets -able to prevent replication through patents & copyright laws
52
Give a criticism of core competencies
outsourcing non-core competences = loss of control core competencies liable to change (holding same one long-term = outdated) some companies find it difficult to maintain quality of a core competence
53
What is an action of businesses that indicate short-termism
- large scale job losses - lack of investment in research - focus on shareholder return
54
What is a cause of short-termism
- fear of a takeover - financial performance measures - Uk managers often come from accounting record
55
What are some long-term concepts businesses can follow (name 2)
-research and development -high quality sources of profit -customer satisfaction -sustainability
56
Explain Elkington’s tripe bottom line
a way to measure performance in a balanced way by considering 3 diff factors: financial returns (profit), social responsibility (people) and environmental values (planet)
57
TRUE or FALSE elkington’s TBL doesn’t measure the full cost to society of business activity
FALSE - it does
58
What is greenwashing
a deceptive business practice where a company makes false or misleading claims about its environmental impact
59
What is a problem with Elkington’s TBL
How can a firm put an accurate cost upon everything they do? orgs have become more data driven = tendency for orgs to focus on profit
60
Give an example of a business that follows Elkington’s TBL
**Ben and Jerry’s**: Profit: Source ingredients from fair trade suppliers - farmers & workers paid fair People: known for its progressive employee policies - generous benefits a promoting positive work environment Planet: support farmers that use environmentally friendly practices
61
Who is legislation and regulations intended to protect
Those with weaker bargaining power
62
Law causes a less ordered and uncertain business environment TRUE OR FALSE
FALSE - law ensures a more ordered & predictable environment
63
What are the main aims of government in terms of their principle economic aims
- low & stable inflation - low levels of unemployment - economic growth (GDP)
64
Give 3 benefits of economic stability
- job creation - business confidence - high tax revenues - higher consumer spending - economic growth
65
What are the UK laws that relate to competition (2)
Competition Act 1998 Enterprise Act 2002
66
Competition law prohibits 3 main types of behaviours What are they?
- anti-competitive behaviour - abuse of dominant market position - merger control
67
Who is responsible for enforcing the competition law
CMA (competition markets authority)
68
What is the aim of competition
encourage greater investment & improve levels of efficiency
69
What is individual and collective labour law
**individual labour law** - the rights & obligations of individual employees **collective labour law** - the activities of trade unions & industrial relations
70
Give 2 benefits of promoting equality for employers and 2 benefits of promoting equality for employees
Employers: can recruit top talent if applications open to all increased creativity employee turnover reduced (ppI feel comfortable & valued) Employees: feel empowered more motivation = higher levels of productivity more engaged & value their time with the org
71
Give 2 laws that relate to individual labour law
- equalities act 2010 - employment act 2010 - national minimum wage act 1998 - working time directive 1998
72
What is the aim of the national minimum wage act
lift low earners out of poverty & eliminate exploitation
73
What is an impact of the national minimum wage act on employers
pressure to maintain wage difference adding to costs Increased costs = less price competitive
74
What is an impact of the national minimum wage act on employees
greater incentive for unemployed to find work helped raise some of poorest out of poverty
75
What does the health and safety act outline
employers legal obligation to provide safe working environment and potential safety hazards and risks that could cause accidents/fatalities
76
Name a regulation outlined in Trade Union & Labour Relations (consolidation) Act 1992
- TU must hold secret ballot before calling a strike - employers can apply for work notice requiring a minimum level service during strike action - employers required to inform employees of right to join TU & engage in collective bargaining
77
What is green taxation and give and an example
taxes to encourage firms to adopt more environmentally friendly approaches e.g. landfill tax, plastic packaging tax
78
What are subsidies
sum of money granted by gov to help an industry/org keep costs & prices low = encourages consumption
79
Give a benefit and a drawback of subsidies
**benefits:** -increased supply to market at lower cost = lower price -financial support can promote sustainable practices that conserve water, soil (natural resources) **drawbacks:** -gov has to be strict - subsidies might be allocated to projects that aren't the most efficient /effective in achieving environmental goals -orgs may become reliant; hinders innovation & self-sufficiency
80
What are the 2 legislations linking to the environment
- climate change act 2008 - environment act 2021
81
What is the purpose of the climate change act and the environmental act
Climate change act - reduce greenhouse gas emissions Environmental act - improve air & water quality, tackle waste, increase recycling etc.
82
Why is competitive pressure good
It forces existing firms to increase their efficiency to stay in the market. These efficiency gains can be passed to consumers through lower prices & greater choice
83
Give 2 roles of regulators
- monitor & regulate prices - ensure companies maintain high standards of customer service - encourage competition by removing barriers to entry to their sector
84
What is a drawback of regulators from a business perspective
- prevent firms from maximising profits - can generate negative publicity if a firm is publicly named & shamed for unacceptable business practices
85
Give 2 examples of regulators
- FCA (financial services) - Ofcom (telecomm & broadcasting) - Ofgem (general energy markets) - CMA (competition)
86
How does infrastructure spending have a positive effect on economic growth
increased productivity, attracts investment & provides short-term boosts to employment in construction
87
The uk has yet to make significant investments in renewable energy TRUE or FALSE
TRUE - the uk has made significant investments in renewable energy
88
What countries does the UK lag behind in terms of infrastructure investments
China and USA
89
What are two significant UK infrastructure examples
- crossrail (Elizabeth line) - high speed rail 2 (HS2)
90
What were issues with the crossrail and high speed rail 2
construction raised concerns about its impact on wildlife, countryside & local communities
91
Give 2 reasons for international trade
- provides opp to lift living standards through lower prices as a result of specialisation - nations tend to specialise in goods they can manufacture more efficiently & import what else they need - It provides firms a opp for growth & entry into new, profitable markets
92
What is an incentive for UK organisations to trade internationally
- export grants - tax incentives - DCTS; a trading scheme that reduce import costs for uk orgs & consumers
93
What is GDP and GDP per capita
**GDP** - the total value of a country's total output of goods/services over a period of time **GDP per capita** - a country's GDP divided by its total population. This provides a basic measure of the value of output per person
94
What are the four stages of the business cycle
Boom Recession/ downturn Slump Recovery/ upturn
95
Give two features of an economy in the boom stage of the business cycle
- high consumer demand thats greater than supply = excess demand = higher prices (inflation) - Very high demand & prices = very high profits, dividends & retained profit - high levels of investment asset & growth - firms working at full capacity = expansion to meet demand - very high employment levels but possibly shortage of skilled staff - high costs (bc of shortage of resources) e.g. paying for skilled staff = may result in higher prices
96
Give two features of an economy in the recession/downturn stage of the business cycle
- Low demand = firms holding excess stock & reducing prices - Low output bc of low demand = low profits - rationalisation & delayering to cut costs - Low incomes = inferior good sales higher (consumers more price sensitive) - Spare capacity - increase in bad debt - firms will need good liquidity, low gearing & increased efficiency to survive
97
Give two features of an economy in the slump stage of the business cycle
- very low investment & consumer demand - very low demand = factories & stores likely to close - increasingly high unemployment & business failure - deflation may occur - low prices to increase demand
98
Give two features of an economy in the recovery/upturn stage of the business cycle
- slowly rising demand - investment confidence increasing - pay levels higher - low unemployment - new business start ups - Spare capacity used to meet new demand - firms borrow to fund expansion - demand rising = profits rising
99
Give 2 actions to take in a recession
- create a contingency fund - review pricing strategies - build partnerships /mergers - redundancies - diversification into new markets - delayering & rationalisation
100
Who sets inflation targets and who do they do it
**chancellor of exchequer** sets inflation targets for the UK to **control prices** & to **aid economic growth**
101
What are the two types of inflation
- cost-push inflation - demand-pull inflation
102
What is cost-push inflation
The cost of production increases so orgs raise prices to maintain profit margins
103
What is demand-pull inflation
Where aggregate demand exceeds productive capacity of economy which puts an upwards pressure on price
104
Give 2 possible impacts of low inflation
- marketing & administrative costs lower - interest rates likely to be low = benefits most orgs (exchange rares may also fall) - more certainty in the economy = orgs able to plan ahead (prices can be predicted more easily)
105
What is the impact of deflation
consumers & orgs may anticipate prices to continuously fall = will cut back on present spending & investment as they wait for prices to fall even lower = economy starts to shrink = businesses shrink = unemployment rises (unemployed ppl have less money to spend which cuts deeper into the economy
106
What is fiscal policy
gov policy that attempts to influence the direction of the economy through changes in gov expenditure or taxes
107
What the difference between a budget surplus and a budget deficit
**budget surplus** - taxation is greater than gov spending (demand in economy reduced = fall in economy activity) **budget deficit** - gov spending greater than taxation
108
What is monetary policy
controlling the money supply and the rate of interest to influence the level of spending & demand in the economy
109
TRUE OR FALSE - exchange rates makes long-term planning & budgeting difficult & causes uncertainty
TRUE
110
What is the demand for pounds caused by and does this appreciate or depreciate its value
- demand for UK goods/services - desire to save in UK (high interest) - more tourism in UK Value appreciates
111
The supply for the pound may increase if…and does this appreciate or depreciate its value
- greater demand for foreign goods - greater desire to save abroad - more tourism abroad Value depreciates
112
Is a strong pound good or bad for importers and exporters
Strong pound BAD for exporters Strong pound GOOD for importers
113
Give 2 effects of a strong pound
- PED will determine how much demand falls - exporters prices = expensive = less competitive abroad - Inelastic goods = low impact = high revenue - imported raw materials = cheaper = lower costs (imported foreign goods cheaper than home market produced goods)
114
Give 2 effects of a weak pound
- importing raw materials = costs rise - imported foreign goods = more expensive to purchase - exported price elastic (luxury) goods may benefit (increased sales) from reduced prices - exports = cheaper abroad = more competitive = increased sales
115
How does the pound (£) compare to the EU, US and China recently
**EU:** Stabilisation **US:** weakened **China:** £ has strengthened against chinese yuan
116
Give 2 examples of open trade areas
- EU - ASEAN - AFTZ
117
How does open trade benefit consumers
encourages competition = greater efficiency = lower prices for consumers
118
What is protectionism
The extent to which a gov uses controls to restrict the amount of imports entering the country
119
Give 3 different control forms (protectionism)
- tariffs - quotas - non-tariff barriers e.g.regulations that favour domestic production - embargo
120
What is globalisation
the increased integration & interdependence of natonal economies
121
Give 2 reasons for greater globalisation of businesses
the growth of free trade areas (EU, NAFTA, ASEAN) = reduced barriers to trade within = individual economies more closely integrated increased communication & improved transport growth of multinational firms = increased opp for economies of scale = lower prices increased mobility of labour - ppl more willing to move countries for work
122
What is an importance of globalisation for businesses
countries good at producing particular product = better off specialising in the production of those products & export them to countries less efficient at producing them (comparative advantage) increased competition = improved efficiency = reduced costs & prices and more consumer choice
123
Give 2 opportunities there are for businesses in terms of globalisation
- extending your brand - new market may help extend product life cycles by exporting older models to developing economies - to keep pace w/ competition & remain competitive - often, less developed economies have weaker legislation that multinational firms can exploit to minimise costs
124
Give 3 threats of globalisation
- job losses in more developed economies as firms seek low wage countries to relocate some of their operations - underestimating local competition - language barriers - misunderstandings due to communication problems - ethics & CSR issues e.g. pollution, workers pay, working conditions - lack of knowledge of local markets & tastes (insufficient research) - high level of gov intervention & protectionism - failure to localise & customise product/services to suit domestic market
125
Give a successful and failed business example of globalisation
**Coca-cola:** - sold virtually in every country (200+) - dominates soft drink market - estimated brand value of over $80 billion - 2023= reported net revenue of aprox $43 billion **Tesco:** - one of largest supermarket chains m UK - attempted to enter US market - cultural misunderstandings, global financial crisis of 2008 hit, competition w/ local orgs e.g., Walmart, Kroger, - problems with/ supply chains & store location - 2013 = withdrew from US market
126
Give a re-shoring business example
**Hornby: UK toy firm** - concerns about low quality & negative media attention from unethical practices in China - Improved lead time, greater quality control, supply chain security
127
What is an emerging market
developing countries that have the potential to grow & develop in terms of productive capacity & market opportunities
128
What is a benefit of emerging markets
- growing income levels of pop - planning permission = easier - grants & lower tax may be available to attract foreign direct investment - opp to extend produce life cycle
129
Give 2 drawbacks for businesses entering emerging markets
- political system may be unpredictable & unstable = Increased risk & uncertainty - may be limited network of suppliers - may be poor infrastructure e.g. transport, telecomms - raising finance in these counties can be difficult if their banking systems aren't developed
130
How much of the world’s GDP growth over the last 15 years does emerging markets make up
Almost 2/3
131
What is the main cause of urbanisation and migration
ppl attracted to towns for employment / services available
132
Why are businesses attracted to towns
the infrastructure, workforce availability & consumer demand opportunities
133
Give 2 positive aspects of urbanisation
- more job opportunities - market opportunities - higher incomes - better living standards - more stable economies
134
Give a negative aspect of urbanisation
- Slums - crime - pollution - global economic downturns = likely to increase the number of job losses among the urban poor
135
Name a social change that led to changes in consumer lifestyles & buying behaviour
- greater focus on ethical consumption - expectation that retailers/other services will be open 24/7 or can be accessed online - ppls attitude to health & diet, joining fitness clubs - increased use of tech & social media for entertainment, communication & for business
136
Give a CSR scandal
**BP's ‘deepwater horizon oil spill' (2010):** *BP and it’s partners made several cost-cuttings decisions that compromised safety measures - explosion that caused a massive oil spill into the ocean - Killed 11 workers - caused extensive damage to marine & wildle habitats - one of worst environmental disasters in US history
137
Give 2 ethical behaviours/practices
- Using renewable energy - operating an extensive health & safety policy - giving above min wage - Suppliers that operate ethically - sustainable sources of raw materials - invest in local community
138
Give 2 unethical behaviours/practices
- exploiting workers - price gouging/fixing - putting profit before ppL - tax avoidance - bribery & corruption - animal cruelty - extensive enuronmental damage
139
Give 2 advantages of CSR
- unemployment & pollution likely to be reduced - quality of life likely to be improved - enhanced brand image/ rep - increased sales & customer loyalty - avoid pressure groups & negative media - improved share price - reduced operating costs e.g. recycling initiatives = cuts waste disposal costs
140
Give 2 reasons against CSR
- SH groups = diff objs = difficult to balance diff SH needs - efficient use of resources = reduced if orgs are restricted in how they can produce & where they can locate - socially responsible policies = costly to introduce = lower profits/higher prices - can stifle innovation if funds diverted away from R&D - reduced competiveness *is it really businesses problem if they're complying w/ legislation? *is it a PR Stunt (greenwashing)
141
Give a reason for CSR reporting
- provides info to all SH about extent to which it's meeting to non-financial objs - opening activities to public scrutiny, might deter future criticism on firm
142
What are the layers to Carroll’s CSR pyramid. (Bottom to top)
- economic responsibilities - legal responsibilities - ethical responsibilities - philanthropic responsibilities
143
Give a benefit of technological change
- improved efficiency & reduced waste (impact on operations & finance) - better products/ services = consumers benefit from more choice (impact on operations & finance) - advanced in communication = efficiency increased (impact on all areas)
144
What is a problem that may occur introducing new technology
- the cost of keeping up to date with/ latest tech - danger of resistance by workers & lower morale - as tech changes occur, new skills required = recruitment, training costs - short-term difficulties caused by changeover e.g. cutback in production
145
Name an internal source of pressure for CSR
**business leaders** - change will happen if they're concerned w/ how to work in the most efficient way and how to minimise the business impact on the environment **Shareholders** - they could have a long term view or may prefer a quick profit **employees** - If org is dependent on need to recruit talented individuals, much will depend on their view of the importance of CSR
146
Name an external source of pressure for CSR
Legislation imposes a minimum standard industry pressure, including that from orgs focused on promoting CSR pressure groups - w/ the right publicity could create significant pressure to change a firm’s behaviour
147
What is the Porter’s five forces model
a model to analyse the competitive environment in which a business operates
148
What are the 5 forces (porter’s five forces)
- rivalry - entry threat - supplier power - buyer power - substitute threat
149
What does the introduction of substitute products lead to in terms of sales and profit
Less sales and less profit
150
Name 3 barriers to entry into a market
- High capital costs to set up - patents - loyalty of customers (brand loyalty) - economies of scale (new entrants will hare higher costs) - expertise & reputation - access to better tech - gov regulations e.g. license requirements
151
Suppliers are powerful when… (Give one example)
- There’s only a few large suppliers - customer is small & unimportant - the resource they supply is scarce - cost of switching to another supplier
152
Give an example of when suppliers had the most power
**Phones 4U:** - traded for 25 yrs & had 700 stores - turnover of £1bn & profit of £105m in 2013 - suppliers e.g. 02, 3, vodafone, EE decided to disintermediate & sell directy to consumers to improve profit margins - Phones 4U had reasonable liquidity but w/out suppliers they had no business
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What is investment appraisal
a scientific approach to investment decision making which analyses whether investment projects are worthwhile
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What is payback period
the time it takes for a project to repay its inital investment
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How do you calculate payback period
(remaining initial investment cost to recover ÷ net cash flow of the period it pays back) x 12 = months
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Give 2 benefits of payback
- Simple & easy to calculate and understand - focuses on cash flow - emphasises only the time taken to return the money - emphasises speed of return; good for markets which change rapidly - Straightforward to compare competing projects
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Give 2 drawbacks of payback
- doesn't consider the time-value of money - encourages short-termism - ignores revenue/costs after payback has been reached - doesn’t consider overall net return of a project - may lead to an org ignoring the most profitable investment bc it takes slightly longer to achieve that profit
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What is average rate of return (ARR)
the annual percentage return based on average returns
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Do businesses want a high ARR or a low ARR
High as possible
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What is the benchmark percentage for ARR
the interest rate the firm must pay on any money borrowed to finance the investment
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How do you calculate ARR
((Net cash flow - initial investment) ÷ initial investment) ÷ no. of yrs X 100
162
Give 2 benefits of average rate of return
- result can be easily compared w/ the opportunity cost (interest earned from a savings account) - shows true profitabily of an investment (only method that takes into consideration every item of revenue & expendiure at face value) - percentages = easy to understand (can be understood by non-accountants)
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Give two drawbacks of average rate of return
- more time-consuming than payback method - focuses on profits rather than cash flows - doesn’t adjust for time-value of money
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What is Net Present Value (NPV)
the net return on an investment when all revenues/costs have been converted to their current value
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Why do businesses use NPV to calculate their return
Because the value of money depreciates over time
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What does NPV use to bring money to its present value
Discount factors
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Give 2 benefits of NPV
- only method that considers time-value of money - reflects the risks that future cash flows will not be as expected - diff levels of risk can be accounted for by adjusting the discount rate - Straightforward: positive NPV = Investment should be undertaken negative NPV = project should be rejected
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Give 2 drawbacks of NPV
- most complicated & time -consuming method - results can be influenced/manipulated by choice of discount rate
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What other qualitative factors should be considered in investment decisions other than investment appraisal (Give 3 examples)
- level of risk involved - state of economy - actions of rivals - resistance from workers - culture of org - obj of the business
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What is investment criteria
the ways in which an org will judge whether an investment shoud be undertaken
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Name an action a business should take to allow for risk and uncertainty
- build in contingencies in case probiems occur - use sensitivity analysis to calculate alternative results - set more demanding targets e.g. short payback period
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Give a benefit of sensitivity analysis (also known as ‘what if?’ analysis)
- calculates alternative results = level of uncertainty can be considered & level of risk identified - recognises that there's no such thing as an accurate forecast - helps prepare for less than favourable scenarios