Unit 7 Flashcards
Give two benefits of mission statements
-sense of cohesion
-Starting point of strategic planning
-helps investors know where £££ is going
-customer understanding
What is short-termism
seeking short-term financial rewards = little opportunity for long term growth
What do some businesses seek short term reward
typically done to appease / pressured by shareholders
Give 2 long or short term influences on objectives and influences
-financial crisis = firm focuses on short-term survival rather than growth or market share
-firm may have long-term obj of improving profitability, but in short -term profitability may be sacrificed to try eliminate a competitor.
-changes in gov policy = org adopts diff short-term priorities
Define strategy
the medium to long-term plans to attain objs
(Strategy is about ‘what’ an org is going to do)
Define tactics
the means by which a strategy is carried out; a range of diff tactics may be used as part of a single strategy
(tactics is about ‘how’ it’s going to do it)
Give me 2 characteristics of a strategy
-established at a senior level (board of directors) but have an impact at functional levels
-often involves major commitment of resources e.g. staff, finances
-corp strategies involve decisions about broad issues such as what precise market the org is in implemented over sevral yrs
Give me 2 characteristics of tactics
-tend to be decided by functional heads of departments / junior managers
-decisions less critical & easier to reverse
-fewer resources needed
-enables an org to reach milestones / interim targets
define strategic decision making
concerns over the general direction a overall policy of an org. They have signifiant long-term effects a require detailed consideration
TRUE or FALSE tactics can be high risk bc outcomes are unknown and will remain so for some time
FALSE - that refers to strategies
What does SWOT stand for
strengths, weaknesses, opportunities & threats
What is a SWOT analysis
a technique that allows an org to assess its position and it forms part of an orgs strategic planning process
What are the 4 stages of a SWOT analysis
- internal analysis
- external analysis
- prepare SWOT
- generate strategic plan
Give me 2 advantages of a SWOT analysis
-provides structured approach to assessing internal & external influences on org’s performance
-Linking the present position & future potential of an org to the market & the competitive firms helps inform decisions about the strategy.
-encourages outwards-looking approach
-comparing SWOT analysis with that of a major competitor can help Identify true strengths
Give me 2 disadvantages of a SWOT analysis
-time consuming; business envronment constanty changing = analysis
may be outdated by time of use
-only as good as the person who made it - could be bias
-oversimplification
-highlight areas of concern but doesn’t provide specific solutions/ strategies to address them
-identifies various factors but doesn’t prioritise them = difficult to determine which issues most critical to address first
-should be used alongside other methods of analysis - not useful on its own e.g. decision trees
Give me 2 people that would want to use company accounts and why they would use them
managers:
-to record financial activity & control use of resources
-analyse & evaluate effectiveness of actions /decisions in financial terms
investors:
want to compare financial benefits of their investment w/ alternatives e.g. shares in a diff company or saving in a bank.
Government:
wants to know orgs are fufilling legal requirements & has paid certain level of taxes
Customers:
business customers want to establish whether its advisable for them to draw up long-term supply contracts w/ this company.
Give 2 features of an income statement
-based on historical data
-helps managers review progress
-allows sharehoders to assess if investment is beneficial
-enables ppl to see if profit is utilised in sensible way
-legal requirement (companies Act)
What does expenses in an income statement show
Expenses shows efficiency of a firm in controlling spending
What does a high gross profit show in an income statement
cost of sales kept low / org is achieving a
high value added
What does finance income/costs indicate in an income statement
how much the org borrows / lends money & efficiency with which it handles these financial operations
Define profit quality
How sustainable a source of profit is in the long-term
Give 2 uses of a balance sheet
-helps SH to assess the financial strength of a business
-helps gain understanding of nature of the business
-used to identify a orgs liquidity position
-shows sources of capital
Explain one accounting scandal
FTE NetworKs (2021)
company inflated its revenues by as much as 108%
former CEO & CFO misappropriated millions or dollars for personal use
Tesco (2014)
overstated profits by £250 mill which later grew to £326 mill
SFO launched criminai investigation & fined Tesco £129 mill & 3 executive were prosecuted but later acquitted
What are the 4 types of comparisons you can make with company accounts
-inter-firm comparisons (with other orgs)
-over time (trend analysis)
-Intra-firm comparisons (within me org)
-to a standard
Give 3 users of ratios and their uses
investors - value of dividends, repaying debts, compare value of investments
suppliers - liquid funds (to pay debts), to know payment terms offered to others.
competitors - benchmark
employees - profitability for job security & possible pay rises
customers (B2B) - how long they have to pay.
What type of ratio is ROCE and how do you calculate it
Profitability ratio
(operating profit or profit before tax = capital empioyed) X 100
What is ROCE
the operating profit as a percentage of capital employed; capital employed equates to the value of the capital the firm has at its disposal
What’s the effect of a low value of ROCE
a low value could harm confidence in current management & might result in a falling share value = org vulnerable to takeover
Give two ways to improve ROCE
-reduce capital employed e.g. repayment of debt
-raise operating profit e.g. reduce supplier costs
Give 2 reasons for a low ROCE
-capital investment
-economic downturn = lower level of sales
revenue
-expensive advertising campaigns
What does liquidity ratios measure
A firm’s cash position
How do you calculate the current ratio
current assets ÷ current liabilities
(Expressed as x:1)
What’s the issue of having a really high figure for your current ratio
the opportunity cost of holding too many current assets is the lost opponunity to purchase NCA e.g machinery (not making efficient use of resources)
Give 2 possible reasons for having a high level of current assets
-Too much cash in bank
-firm allows debtors to increase & many of there debtors could fail to pay = bad debt
-inventory levels rise = cost of storage & security & rise of inventory perishing