Unit 7 Flashcards
Give two benefits of mission statements
-sense of cohesion
-Starting point of strategic planning
-helps investors know where £££ is going
-customer understanding
What is short-termism
seeking short-term financial rewards = little opportunity for long term growth
What do some businesses seek short term reward
typically done to appease / pressured by shareholders
Give 2 long or short term influences on objectives and influences
-financial crisis = firm focuses on short-term survival rather than growth or market share
-firm may have long-term obj of improving profitability, but in short -term profitability may be sacrificed to try eliminate a competitor.
-changes in gov policy = org adopts diff short-term priorities
Define strategy
the medium to long-term plans to attain objs
(Strategy is about ‘what’ an org is going to do)
Define tactics
the means by which a strategy is carried out; a range of diff tactics may be used as part of a single strategy
(tactics is about ‘how’ it’s going to do it)
Give me 2 characteristics of a strategy
-established at a senior level (board of directors) but have an impact at functional levels
-often involves major commitment of resources e.g. staff, finances
-corp strategies involve decisions about broad issues such as what precise market the org is in implemented over sevral yrs
Give me 2 characteristics of tactics
-tend to be decided by functional heads of departments / junior managers
-decisions less critical & easier to reverse
-fewer resources needed
-enables an org to reach milestones / interim targets
define strategic decision making
concerns over the general direction a overall policy of an org. They have signifiant long-term effects a require detailed consideration
TRUE or FALSE tactics can be high risk bc outcomes are unknown and will remain so for some time
FALSE - that refers to strategies
What does SWOT stand for
strengths, weaknesses, opportunities & threats
What is a SWOT analysis
a technique that allows an org to assess its position and it forms part of an orgs strategic planning process
What are the 4 stages of a SWOT analysis
- internal analysis
- external analysis
- prepare SWOT
- generate strategic plan
Give me 2 advantages of a SWOT analysis
-provides structured approach to assessing internal & external influences on org’s performance
-Linking the present position & future potential of an org to the market & the competitive firms helps inform decisions about the strategy.
-encourages outwards-looking approach
-comparing SWOT analysis with that of a major competitor can help Identify true strengths
Give me 2 disadvantages of a SWOT analysis
-time consuming; business envronment constanty changing = analysis
may be outdated by time of use
-only as good as the person who made it - could be bias
-oversimplification
-highlight areas of concern but doesn’t provide specific solutions/ strategies to address them
-identifies various factors but doesn’t prioritise them = difficult to determine which issues most critical to address first
-should be used alongside other methods of analysis - not useful on its own e.g. decision trees
Give me 2 people that would want to use company accounts and why they would use them
managers:
-to record financial activity & control use of resources
-analyse & evaluate effectiveness of actions /decisions in financial terms
investors:
want to compare financial benefits of their investment w/ alternatives e.g. shares in a diff company or saving in a bank.
Government:
wants to know orgs are fufilling legal requirements & has paid certain level of taxes
Customers:
business customers want to establish whether its advisable for them to draw up long-term supply contracts w/ this company.
Give 2 features of an income statement
-based on historical data
-helps managers review progress
-allows sharehoders to assess if investment is beneficial
-enables ppl to see if profit is utilised in sensible way
-legal requirement (companies Act)
What does expenses in an income statement show
Expenses shows efficiency of a firm in controlling spending
What does a high gross profit show in an income statement
cost of sales kept low / org is achieving a high value added
What does finance income/costs indicate in an income statement
how much the org borrows / lends money & efficiency with which it handles these financial operations
Define profit quality
How sustainable a source of profit is in the long-term
Give 2 uses of a balance sheet
-helps SH to assess the financial strength of a business
-helps gain understanding of nature of the business
-used to identify a orgs liquidity position
-shows sources of capital
Explain one accounting scandal
FTE NetworKs (2021)
company inflated its revenues by as much as 108%
former CEO & CFO misappropriated millions or dollars for personal use
Tesco (2014)
overstated profits by £250 mill which later grew to £326 mill
SFO launched criminai investigation & fined Tesco £129 mill & 3 executive were prosecuted but later acquitted
What are the 4 types of comparisons you can make with company accounts
-inter-firm comparisons (with other orgs)
-over time (trend analysis)
-Intra-firm comparisons (within the org)
-to a standard
Give 3 users of ratios and their uses
investors - value of dividends, repaying debts, compare value of investments
suppliers - liquid funds (to pay debts), to know payment terms offered to others.
competitors - benchmark
employees - profitability for job security & possible pay rises
customers (B2B) - how long they have to pay.
What type of ratio is ROCE and how do you calculate it
Profitability ratio
(operating profit or profit before tax = capital empioyed) X 100
What is ROCE
help to understand how well a company is generating profits from its capital as it is put to use
What’s the effect of a low value of ROCE
a low value could harm confidence in current management & might result in a falling share value = org vulnerable to takeover
Give two ways to improve ROCE
-reduce capital employed e.g. repayment of debt
-raise operating profit e.g. reduce supplier costs
Give 2 reasons for a low ROCE
-capital investment
-economic downturn = lower level of sales
revenue
-expensive advertising campaigns
What does liquidity ratios measure
A firm’s cash position
How do you calculate the current ratio
current assets ÷ current liabilities
(Expressed as x:1)
What’s the issue of having a really high figure for your current ratio
the opportunity cost of holding too many current assets is the lost opportunity to purchase NCA e.g machinery (not making efficient use of resources)
Give 2 possible reasons for having a high level of current assets
-Too much cash in bank
-firm allows debtors to increase & many of there debtors could fail to pay = bad debt
-inventory levels rise = cost of storage & security & rise of inventory perishing
What does gearing examine
the capital structure of a firm & its likely impact on the firm’s ability to stay solvent in the long run.
What’s considering a low, average & high gearing
Low = 25%
Average = 25-50%
High = 50%
Give 2 benefits of high gearing
-relatively few shareholders = easier for existing shareholders to keep
control
-can benefit from cheap source of finance when interest rates low
-in times of high profit, interest payment = lower than dividend payments
Give a benefit of low gearing
-most capital is permanent share capital = less risk of payables forcing firm
into liquidation
-avoid paying high interest on borrowed capital when interest rates high
The best gearing percentage depends on what
The circumstances of the firm
What are the 3 financial efficiency ratios
Payable days
Receivable days
Inventory turnover
What is payable days and how do you calculate it
the number of days it takes to pay back any payables owed by an org
payable days = (payables ÷ cost of sales) x 365
What is receivable days and how do you calculate it
the number of days it takes to convert recievables into cash (ideally want low value)
recievable days = (receivables ÷ revenue) x 365
What is inventory days and how do you calculate it (2 equations)
How quickly inventory is converted into actual sales
cost of sales ÷ average inventory
(average inventory ÷ cost of sales) x 365
Give 2 factors that influence the rate of inventory turnover
-nature of product
-the importance of holding inventory
-length of product life cycle
-the variety of products
Give 3 limitations of financial ratios
firms have many diff aims/objs so financial performance isn’t only measure of success
ratio value on their own = meaningless - need to be compared
only as good as the data they’re based on (may be unreliable)
some figures e.g. asset valuation, are subjective to some extent
account show what happened, rather than why - only serve to point out problems
different accounting methods may be employed
company performance VERY dependent on external factors e.g. inflation
Give 2 limitations of financial performance indicators
backward looking - describes what has happened, rather than what’s likely
to happen in the future
limited focus
short-term
internal perspective - success of org depends on is anticipation of external
factors
Give a reason why benchmarking is beneficial for businesses
enables org to identify key strengths/weaknesses of rivals
data can be compared w/ previous yrs to assess improvement /deterioration in system/running of org
Give 2 difficulties in using non-financial methods of measuring performance
There’s no standardisation of measure to use
where there is use of standardisation e.g. labour turnover, there’s not always widespread agreement on what considered a desirable level
non-financial = qualitative = subjective opinion of a senior management
non-financial measures often interdependent = achievement of one
measure automatically measures achievement of another
reflect what happened rather than what will happen.
the desire for objectivity may encourage firms to use quantitative measures when qualitative may be more useful, albeit harder to measure
Define core competence
the unique abilities of a business in the market that enables it to achieve a competitive advantage
Name 2 features of core competencies
not easy to copy e.g. patented design
provides benefits to end-consumer
provides access to wide range of markets
able to deliver superior product/services
Give an advantage of having a core competency
provides clear means of acquiring a competitive advantage
helps firm add value to goods & services
Give an example of a business with a core competency, what is it and an impact
Apple: ability to design
Impacts:
-led to considerable level of brand loyalty
-design skills have been applied across a wide range of products & provided access into new markets
-able to prevent replication through patents & copyright laws
Give a criticism of core competencies
outsourcing non-core competences = loss of control
core competencies liable to change (holding same one long-term = outdated)
some companies find it difficult to maintain quality of a core competence
What is an action of businesses that indicate short-termism
- large scale job losses
- lack of investment in research
- focus on shareholder return
What is a cause of short-termism
- fear of a takeover
- financial performance measures
- Uk managers often come from accounting record
What are some long-term concepts businesses can follow (name 2)
-research and development
-high quality sources of profit
-customer satisfaction
-sustainability
Explain Elkington’s tripe bottom line
a way to measure performance in a balanced way by considering 3 diff factors: financial returns (profit), social responsibility (people) and environmental values (planet)
TRUE or FALSE elkington’s TBL doesn’t measure the full cost to society of business activity
FALSE - it does
What is greenwashing
a deceptive business practice where a company makes false or misleading claims about its environmental impact
What is a problem with Elkington’s TBL
How can a firm put an accurate cost upon everything they do?
orgs have become more data driven = tendency for orgs to focus on profit
Give an example of a business that follows Elkington’s TBL
Ben and Jerry’s:
Profit:
Source ingredients from fair trade suppliers - farmers & workers paid fair
People:
known for its progressive employee policies - generous benefits a promoting positive work environment
Planet:
support farmers that use environmentally friendly practices
Who is legislation and regulations intended to protect
Those with weaker bargaining power
Law causes a less ordered and uncertain business environment
TRUE OR FALSE
FALSE - law ensures a more ordered & predictable environment
What are the main aims of government in terms of their principle economic aims
- low & stable inflation
- low levels of unemployment
- economic growth (GDP)
Give 3 benefits of economic stability
- job creation
- business confidence
- high tax revenues
- higher consumer spending
- economic growth
What are the UK laws that relate to competition (2)
Competition Act 1998
Enterprise Act 2002
Competition law prohibits 3 main types of behaviours
What are they?
- anti-competitive behaviour
- abuse of dominant market position
- merger control
Who is responsible for enforcing the competition law
CMA (competition markets authority)
What is the aim of competition
encourage greater investment & improve levels of efficiency