Unit 1 Flashcards
Why do businesses exist
To provide products/ services to satisfy customer needs & wants
To fill the gap in the market
Give 2 mission statements of successful businesses
google - to organise the world’s information and make it universally accessible and useful
amazon - to be earth’s most customer-centric company
coca-cola - to refresh the world and make a difference
what does SMART stand for
Specific, measurable, achievable, relevant, time-based
What two reasons do businesses set objectives for
- to coordinate business activity and give a sense of direction
- to give a common purpose to workforce so they have a more motivated and productive staff
What are the 4 common business objectives
Profit
Growth
Survival
Cash flow
Give 3 external influences on corporate objectives and decisions
Competition
Pressure from SH
Changes in consumer taste
Economic situation
Political and legal environment
What is the main objective for non-profit organisations
Focus on generating sufficient profit to reinvest into the business
What is the main objective of public sector organisations
Meeting social needs and providing essential services
What is the main objective of private sector organisations
Maximising profit for owners
What is the relationship between costs and price
An increase in costs means higher prices for consumers (this can lead to a fall in demand)
Give one reason why profit is important
-It’s a reward in exchange for the risk taken by entrepreneurs
-It’s a motivator
-it’s a measure of success
What are two ways to improve profits
-Increase sales revenue
-Decrease costs
Do unincorporated or incorporated businesses have limited liability
Incorporated
What type of businesses are unincorporated
Sole traders
Partnerships
What type of businesses are incorporated
LTD
plc