Unit 4: Operations Flashcards
Give 2 reasons why businesses set operational objectives
- to act as a focus for decision making
- to improve co-ordination
- to improve efficiency
Give 4 operational objectives
- cost
- quality
- speed of response
- environmental obj
- added value
- dependability
- flexibility
How does lower cost make a business more competitive
Lower costs = lower prices = increase sales
What does reducing unit cost result in
Lower prices or a higher profit margin
How can you reduce the unit cost
Reducing the fixed cost or the variable cost
How do you reduce variable costs
By cutting labour and raw material cost
Is reducing fixed cost or reducing variable cost a more specific focus
Fixed cost - it’s a manageable target and a more specific focus
What can be a problem with businesses trying to lower their costs
Quality might be sacrificed, especially if the competition comes down to cost
“There is no single, agreed measure of quality”
TRUE or FALSE
TRUE
What five measures of quality are used
- customer satisfaction
- customer complaints
- level of product returns
- scrap rate
- punctuality
What is good about customer complaints
It shows if a business has problems that need rectifying
What is bad about customer complaints
It can damage a business’ reputation
What is a sign of customer dissatisfaction
If customers return a high percentage of goods they’ve purchased
What is scrap rate
Where manufacturers track rejects through the manufacturing process
What does the scrap rate show
It shows whether the production process is working effectively because scrap is wasted money which will increase the unit cost
What does punctuality measure
How promptly a business delivers its goods
What is the punctuality equation
(Deliveries on time ÷ total deliveries) x 100
What does speed of response refer to
The speed at which a business can respond to change
What is speed of response measured by
The difference in time between a customer requesting goods and the time they receive it
What does a quick speed of response lead to
It leads to customer satisfaction which can lead to customer loyalty
What are the 4 different types of flexibility
- volume flexibility
- product flexibility
- mix flexibility
- delivery flexibility
What is volume flexibility
The ability to change level of output in response to customer demand
What is product flexibility
The ability to switch production from one product to another
What is mix flexibility
The ability to provide wide range of alternative versions of particular product/service
What is delivery flexibility
Being able to adapt quickly to changes in timings and volume of deliveries
What does dependability entail in terms of providing a service
a consistency of quality in the services
What does dependability entail in terms of providing a product
The durability of the product and how long it lasts
Why are environmental objectives important in the operations
It’s important they operational side doesn’t harm environment, especially for the CSR report
Give 4 environmental objectives
- reducing waste
- reducing carbon footprint
- self-sufficiency
- increase recycling
- reduce noise level/pollution
- reduce water pollution
What is added value
The process of increasing the worth of the resources by modifying them
Give 2 added value objectives
- increase spending on research and development
- achieving a certain number of patents
- developing particular innovation
Give 4 external influences on operational objectives
- market objectives
- competitors actions & performance
- technological change
- economic factors
- environmental factors
- politics/legislation
- suppliers
Give 3 internal influences on operational objectives
- corporate objectives
- finance
- Human Resources
- nature of the product
- resources available
What are the 4 measures of operational performance
- labour productivity
- unit costs
- capacity
- capacity utilisation
What is a labour intensive business
A business where labour costs outweigh capital costs of a business
What is labour productivity
The volume of output that is obtained from each employee - this is a measure of business efficiency
What is the equation for labour productivity
Output per period ÷ no. of employees
What does achieving high labour productivity depend on
the quality and extent of machinery, skills, motivation, method of production and reliability of raw materials and suppliers
Give 3 ways to achieve labour productivity
- better training/ new workers w/ better qualifications
- investment in equipment and tech
- improve workforce motivation
What is the cost of improving labour productivity
- it may conflict with other objectives
- training takes time
- it involves additional expenditure so a business should only implement them if it generates additional revenue to pay for the changes
What is equation for unit cost
total cost ÷ units of output (in volume)
At what point is it vital for a business to achieve lower unit costs
When competition is based on price
Give 2 influences on unit cost
- how many units a business can make with its resources
- how efficient a workforce is producing the goods
- how efficient the machinery is
- how easily variable cost can be controlled
What is capacity
The maximum goal level of output/production that a business can produce in a given time period
Give 2 things the ideal capacity depends on
- the level of demand for a product
- seasonality of output
- flexibility of production line
- seasonality of demand
What is capacity utilisation
The extent to which the company’s maximum possible output is being reached
Why is capacity utilisation being at 100% bad
There’s no scope for maintenance and repair because all resources are being used to produce at max capacity
What is the equation for capacity utilisation
(actual output per annum ÷ max possible output per annum) x 100
Give 3 advantages of spare capacity
- more time for maintenance, repairs and training
- less pressure and stress for staff
- allows business to cope w/ sudden increase in demand
- firms may use calculations of spare capacity to see max possible sales that it could achieve before it needs expands its capacity
What does every point below 100% in capacity show
Resources not being used and a higher fixed cost per unit
Give 3 causes of spare capacity
- new competitors or new products = fall in demand for existing products
- changes in taste/fashion = fall in demand
- unsuccessful marketing
- seasonal demand
Give 2 disadvantages of spare capacity
- higher proportion of fixed cost per unit
- negative image of being unsuccessful
- less work = employees bored/ demoralised
- lower profits
Give 3 reasons why capacity is important
- can enable a business to meet level of demand for a product
- efficient capacity management ensures firm isnt excessive amounts on capital equipment
- ideally, firms capacity group allow some flexibility between production lines
- industries w/ seasonal demand = needs to ensure they have capacity to cope w/ peak demand periods
- in competitive industries, a lack of capacity can have serious consequences
What is rationalisation
A process by which a firm improves its efficiency by cutting the scale of its operations
When is a business likely to use rationalisation
When a business has spare capacity. It will use rationalisation to reduce capacity and save unnecessary expenditure
What 3 ways can you reduce capacity
- selling part of production area = cuts fixed costs
- changing to a shorter working week/ day
- laying off workers
What is the main cause of capacity shortage
An increase in demand which outpaces the firms ability to increase production levels
Give 3 ways to increase capacity
- building/ extending factory plants
- ask staff to work overtime/ longer times
- transferring resources from another area
- hire new staff
- outsourcing/ subcontracting
What are the dangers of operating at low capacity utilisation
- higher unit costs which impacts competitiveness
- less likely to reach breakeven output
- capacity tied up in under - utilised assets
Give 3 problems working at high capacity
- can have negative effect on quality
- employees suffer
- loss of sales if you cant meet unexpected increases in demand
What is the importance of labour productivity
- an increase in labour productivity will decrease labour costs per unit
- lower unit cost = lower prices = competitive advantage
What 4 factors influence labour productivity
- extent and quality of fixed assets
- skills, ability and motivation of staff
- methods of production
- external factors e.g., reliability of suppliers
What 3 things can a business do a as result of greater efficiency
- pay higher wages to workers
- offer lower prices / increase quality
- spend more money on local environment
How can a business increase efficiency and labour productivity
- improves fertility of land
- using recyclable resources
- greater employee education/ training
- increasing level of investment in capital equipment
What is economies of scale
When unit costs fall as output increases