unit 7 Flashcards
what is ratio analysis
involves the comparison of financial data to gain insights into business performance
ratio analysis help too answer questions such as…
- why is one business more profitable
than the other - what returns are being earned in
investment in a business - is a business able to stay solvent
- how effectively is a business using its
assets
where does the information for ratio analysis come from
- income statement
- balance sheet
what are included in an income statement
- revenues
- cost of sales
- gross profit
- operating profit
- profit for the year
what are included in a balance sheet
- current assets
- current liabilities
- inventions
- trade receivables & payables
- long-term liabilities
- capital & reserves
main groups of ratios
- profitability
- liquidity
- financial efficiency
what are the key users of profitability ratios
- shareholders
- government
- competitors
- employees
what are the key users of liquidity ratios
- shareholders
- lenders
- suppliers
what are the key users of financial efficiency ratios
- shareholders
- lenders
- competitors
how long does it take for a current asset to become a non-current asset
12 months
limitations of ratio analysis
- one data set isn’t enough
- reliability of data
- based on the past
- comparability
why might ratio data not be entirely reliable
- financial information involves making
subjective judgements - different businesses have different
accounting policies - potential for manipulation of
accounting information (window-
dressing
importance of effective comparison
- one ratio is rarely enough (needs to
compare with competitors, analyse
trends) - circus stances change over time
(markets/industries change, different
economic/market conditions)
what don’t ratios tell you
- competitive advantages (brand
strength) - quality
- ethical reputation
- future prospects
- changes in the external environment
why are ratios good
- very useful analytical tools
- widely used and understood
- identify issues (don’t solve problems)
- range of indicators of firm
performance
definition of balance sheet
a financial snapshot of the business at a moment of time
what does a balance sheet show
source of all capital invested in the business for it to be able to operate, and in what form that money currently is in within the firm (stock, debt)
purpose and users of company accounts
- shows the value and size of the
business - gives an indication of a firms liquidity
- helps bank to identify collateral for
loan requests - shows current borrowing levels
what is a non-current asset
what the business owns with a lifespan of then a year. They are used repeatedly as part of the firms operations and won’t regularly be sold
what is a current asset
assets owned by the business that are likely to be turned into cash within one year. These assets constantly change form
what are current liabilities
short-term debts of the business, will have to be repaid within one year
what or non-current liabilities
debts that need to be repaid, but not within one year. also known as: creditors falling due after a year
what do capital and reserves show on a balance sheet
how the assets and business have been financed
other name for net current assets
working capital
what is liquidity
firms ability to pay its hot-term liabilities (debts. Suppliers, baks and other creditors will be confident that they will be paid on time
what are tangible assets
non-current assets that exits physically
what are intangible assets
non-current assets that don’t have a physical presence but still has value
formula for net current assets
current assets - current liabilities
formula for net assets
total assets - total liabilities
formula for capital employed
total equity - non-current liabilities
what does liquidity mean
a firms ability to pay their short-term debts with their current assets
liquidity ratio
current assets
———————— : 1
current liabilities
what is an ideal ratio
1.5-2:1
what is gearing
measures the proportion of a business’ capital provided by debt
why is gearing useful
- shows what proportion of the capital
invested in the firm is loans - stakeholder view capital structure
- measure of financial health
is high gearing good or bad
bad
gearing ratio
non-current liabilities
——————————————- X 100
total equity + non-current liabilities
what percentage is seen as high and low for gearing
- 50% high
- 25% low
what does it men if you have high gearing
borrowed a lot of money
benefits of high gearing for a firm
- imply firm investing in growth to drive
company forward to stay ahead of
competition - loans are cheap when interest rates
are low - less need to raise finance through
share capital when loans are used,
less shareholder making it easier to
keep control of the firm and make
long-term strategic decisions - less dividend payments required as
share capital won’t be needed, when
firm makes high profit there’s more
retained profit for reinvestment
benefits of low gearing for a firm
- company will have lower interest and
loan repayments positively impacting
liquidity - firm more attractive investment to
potential shareholders - firm not as venerable to the cost
impacts of interest rate chargers - reduced risk as business has less debt
and fewer creditors who can liquidate
firm if debts not paid back - if shares sold as alternative, share
capital is permanent capital so doesn’t
need to be repaid unlike loans
what is ROCE
return on capital employment
ROCE formula
operating profit
—————————————— X 100
total equity + non-current liabilities
what does ROCE show
- firms efficiency in achieving this
objective and producing profit. - relate profit made by the firm to its
size - lets potential investors understand
how efficient the firm is - sides at running the firm and
controlling costs
what is inventory turnover
measures how often each year a business sells and replaces its inventory
what do financial efficiency ratios measure
how efficiently the firm manages its current assets and liabilities
what are the 3 main types of inventory
raw materials, work in progress, finish goods
how is inventory valued
cost price not selling price
types of industries with low inventory turnover
- construction
- engineering
- industrial distribution
industries with high inventory turnover
- supermarket retail
- fast-food
- motor vehicle production
how can inventory turnover be increased
- sell of or dispose of slow-moving
inventory - lean production
factors influencing inventory turnover
- popularity
- type of product
- type of business/industry
- changes in consumer tastes + fashion
- quality of research
- product portfolio
receivables days formula
trade receivables
————————- X365
revenue (sales)
payables days formula
trade payables
———————- X100
costs of sales
issues to consider with ratio analysis
- is the data reliable
- wether its historical data
- performance change regularly,
accounts may become outdated - hard to access accounts of rivals
- PESTLE (economic*)
- different companies have different
views towards risk and borrowing - firms may not pursue profit
maximisation but other objectives
what does inter-firm comparison mean
comparisons between different companies
what are objectives
Statements pf specific outcomes that are to be achieved
what are business objectives
- specific intended outcomes of
business strategy - targets which the business adopts in
oder to achieve its aims
the hierarchy of business objectives
- mission
- corporate/strategic
- functional
- team
- individual
(lower you are less strategic you are)
4 functions of a business
- operations
- HR
- financial
- marketing
example of a corporate objective
- market share 12%
definition of corporate objective
objectives that relate to the business as a whole
example of functional objective
sales per customer of £45
example of unit objective
shop sales if £500,000
purposes of corporate objectives
- provide strategic focus
- measure performance of firm
- inform decision-making
- set the scene for more detailed
functional objectives
key ares for corporate objectives
- market
- innovation
- productivity
- physical & financial resources
- profitability
- management
- employees
- public responsibility
what is offshoring
moving your factory production across seas e.g. China
example of corporate objective (context)
- Starbucks
- maintain as standing one of the most
recognised and respected brands in
the world - Premier Inn + Costa
- reach 85,000 uk rooms
- £2.5 billion system sales in Costa
what are functional objectives
set for each key business function and are designed to ensure that the corporate objectives are achieved
examples of how functional objectives might support corporate objectives
- increases sales
- reduce costs
- increase cash flow
- improve customer satisfaction
key internal influences on corporate objectives & decisions
- firm ownership
- attitude to profit
- ethical stance
- organisations culture
- leadership
- strategic position & resources
- stakeholder influence
key external influences on corporate objectives & decisions
- short-termism
- economic environment
- political/legal environment
- competitors
- social & technological change
definition of short-termism
where a business prioritises short-term rather than long term performance
why might businesses be concerned with short-term performance
- stock market
- reliance on bonuses on performance
- frequent changes in leadership +
strategy
possible indictors of short-termsim
- bonuses based on short-term
objective - low investment in R&D
- high divined payments rather than
investing profit - overuse of takeovers rather than
internal growth
what is synergy
two companies coming together and making more money
short-termsim may damage other measures of long-term performance
- market share
- quality
- innovation
- brand reputation
- employee skills + experience
- social responsibility + sustainability
case study of short-termism
BT - stopped graduate apprentice, saved money short term, lost long term, skill shortage
Land Rover Jaguar, kept it going, short term lost money, long term saved money
all in the pandemic
difference between strategy and tactics
strategy - how firm intends to achieve
objectives
- long-term
tactics - support achievement of
specific targets
- short-term
LAMB RIPPERS
Lean production
Acquisition
Marketing
Business
Relocation
Internationalism
Product innovation
Partnerships
Employee/employee relations
Re-shoring
scale of production
what is matrix structure
when people from all different sectors go and work together
types of lean production strategies (LAMB RIPPERS)
- JIT
- Zero defects
- Kaisen
- Benchmarking
- Team-working
- Quality circle
what is the difference between profit and profitability
profit is the difference between revenue and costs, whereas profitability is how well you can change profit into operating profit
what is acquisition (LAMB RIPPERS)
firm taking over another for so two become one (synergy)
what are companies called that own lots of businesses in different markets
conglomerates
what are the two types of acquisition
hostile (Kraft + cadbury)
friendly (Disney + 20th)
what is marketing (LAMB RIPPERS)
- marketing mix 7 PS
what is business restructuring (LAMB RIPPERS)
- people
- process
- technology
- structure
what is retrenchment
restructuring and going back to fix problems
what is relocation (LAMB RIPPERS)
- moving location to help your firm
- reduce costs or raise revenue
- increased brand perception
- help attract the right talent
- expansion
what is internationalisation (LAMB RIPPERS)
- selling goods or services into foreign markets
- good way of increasing revenue
what is product innovation (LAMB RIPPERS)
- brining a new idea to market
- (process innovation) making same product in a.
better different way
what is partnership (LAMB RIPPERS)
- firms join together
- strategic alliance and good relations with suppliers can all boost profits
what is employee/employee relation (LAMB RIPPERS)
- good employee-employer relations boost
productivity - bad employee-employer relations harm
productivity
what is re-shoring (LAMB RIPPERS)
- brining manufacture or production back to the
UK - could be because it has become too expensive
abroad or quality or time of day - Clarks, boots to Somerset from Asia
what does SWOT analysis mean
- strength (internal)
- weakness (internal)
- opportunities (external)
- threats (external)
limitations of financial date in assessing business performance
- financial ratios tend to look
backwards - at historical
financial performance - financial ratio focus on
measures that are possibly most
important to shareholders than
business management - financial data is not the best way
of understanding how a
business is performing in terms
of key competitive performance