tets Flashcards

1
Q

what does pestle stand for

A

political
economical
social
technological
legal
environmental

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2
Q

profit formula

A

revenue - total costs

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3
Q

break even formula

A

fixed costs/contribution per unit

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4
Q

what is a business

A

organisation that provides goods and services

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5
Q

what are the four business sectors

A

primary
secondary
tertiary
quaternary

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6
Q

why do businesses use market mapping

A

find out where their product or service is viewed by the public and who to target

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7
Q

stages of product life cycle

A

research + development
introduction
growth
maturity
saturation
decline
obsolete

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8
Q

catalogues in the boston matrix

A

star
cash cow
dog
question mark

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9
Q

different types of sampling

A

simple random
systematic
stratified
clustered

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10
Q

three different ways of collecting data

A

survey
research
phone call

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11
Q

what is a niche market with example

A

a market with few competitors. gluten free bread

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12
Q

gross profit margin

A

gross profit/sales revenue x100

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13
Q

operating profit margin

A

operation profit/sales (turnover) x100

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14
Q

profit for the year margin

A

profit for the year/sales

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15
Q

define cash flow

A

money coming in and out of a business

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16
Q

define liquidity

A

ability of a firm to pay its short term debts

17
Q

define liquidity

A

ability of a firm to pay its short term debts

18
Q

what does CELL stand for

A

capital
enterprise
labour
land

19
Q

one benefit of secondary research

A

quicker to collect then primary

20
Q

contribution per unit formula

A

selling price per unit - variable costs per unit