unit 4 Flashcards
what is operations management
the management of processes relating to the way goods are produced
what is transformation process
what happens inside the business and where value is added
key types of operational objectives
cost and volume
quality
efficiency and flexibility
environmental
what is traditional measure of cost-effectiveness
unit cost
why is a business with lower unit cost stronger
offer lowest price
make higher profit margin
examples of cost volume objectives
unit cost per item
productivity & efficiency
number of items to produce
possible quality objectives
zero/defect rates
reliability (how often something goes wrong)
customer satisfaction
number of complaints
customer loyalty
percentage of on the delivery
efficiency & flexibility objectives
look how efficient the assets of the business are being utilised
measure how responsive the business can be to short-term or unexpected changes in demand
examples of efficiency & flexibility objectives
labour productivity (output per employee)
output per time period (potential output)
capacity utilisation (output actually being achieved)
order lead times (time between receiving and processing order)
examples of environmental objectives
use engird efficiently
packaging recycled
supplies Fromm sustainable sources
importance of innovation
putting new idea into action
described as ‘the commercially successful exploitation of ideas’
invention
formulation of new ideas for products or processes
inovation
practical application of new inventions into marketable products
product innovation
launching new or improved products on market
process innovation
finding better ways pf producing existing products
‘first mover advantage’
higher price/profit
added value
increase market share
enhanced reputation
benefits of process innovation
reduced costs
improved quality
higher profits
more customer service
internal influences on operational objectivos
finance
HR
marketing
external factors on operational objectives
PESTLE
average cost formula
total production costs/total output in period
why do economies of scale arise
when unit costs fall as output increases
internal economic scale
arise from increased output of the business itself
external economic scale
occur within an industry: i.e. all competitors benefit
what are internal economies of scale
purchasing economies
technical
marketing
network
financial
purchasing economies
buying on greater quantities usually results in a lower price (bulk)
technical
use of specialist equipment or processes to boost productivity (machines, IT)
marketing
spreading a fixed marketing spend over a larger range of products, markers and customers
network
adding extra customers or uses to a network that is already established (mobile phones, Netflix)
financial
larger firms benefit from access to more and cheaper finance - as they pose less risk
why does diseconomies of scale happen
this occurs when average costs rise when a business gets too big
coordination problems
communication problems
alienation and demotivation
what is labour intensive
production relies on using labour resources
what is capital intensive
production relies on using capital resources
examples of labour intensive
hotels & restaurants
hairdressing
fruit farming
coal mining
examples of capital intensive
oil extraction
car manufacturing
transport infrastructure
labour intensive unit cost
- labour costs higher than capital costs
- mainly variable = lower break even
output - benefit if able to source low cost labour
capital intensive unit cost
- cost higher than labour costs
- mainly fixed = higher break even output
- benefit if they can access low cost, long
term finance
benefits of capital intensity
- better opportunities for economies of
scale - much better productivity
- better quality
- quicker
- lower labour costs
disadvantages of capital intensity
- significant investment
- might lose competitiveness due to not
being needed (obsolescence) - may generate resistance to change from
labour force
benefits of labour intensity
- unit costs may be low in wage locations
- labour is flexible resource - through
multi-skilling and training - labour at the heart of the production
process - can help continuous
improvement
disadvantages of labour intensity
- greater risk of problems with
employee/employer relationship - potentially high costs of labour turnover
- need for continuous investment in
training
what does capacity mean
a measure of how much output it can achieve in a given period
examples of capacity
- a football stadium
- call centre how many calls a day
- fast food people served per hour
why can capacity change
- machine is having maintenance,
capacity reduced - linked to labour, working more hours
more output
what other factor does capacity need to account
- seasons
- chocolate eggs
- ice creams
what does capacity utilisation mean
percentage of a business capacity that is actually being used over a specific time
calculation for capacity utilisation
potential possible output
why is capacity utilisation matters
- useful measure of productive efficiency since it
measures wether if they are unused - higher utilisation reduces unit cost
- high level of capacity needed if business has high
breakeven output due to fixed costs
key costs of capacity
-equipment
- facilities
- labour
reasons most businesses operate below capacity and why
- lower ten expected market demand (change in
taste) - loss of market share (competitors gain customers)
- seasonal variation in demand (weather changes)
- recent increase in capacity (new production
added) - maintenance and repair programmes (capacity
temporarily unavailable)
dangers of operation at low capacity utilisation
- high unit costs - impact on competitiveness
- less likely to reach break even output
- capital tied up in underutilised assets
can a business work at more then 100% capacity utilisation and why
- possible in short term
- increase workforce hours
- sub-contract some production activities
- reduce time spent maintain production
equipment
problems with working at high capacity
- negative effect on quality
- employees suffer
- loss of sales