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AGRI 110: Principles of Agricultural Extension and Communication > Unit 5: Technology Diffusion and Adoption Process > Flashcards

Unit 5: Technology Diffusion and Adoption Process Flashcards

1
Q

It is the body of tools, materials, techniques, and processes used to produce goods and services to satisfy human needs.

A

Technology

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2
Q

2 Categories of Technology

A
  1. Component Technology
  2. Package of Technology
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3
Q

This refers to the specific cultural techniques in the management/production of crops, livestock, fishery, and forestry.

A

Component Technology

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4
Q

This refers to the combination of all necessary components of component technologies for production or post production activities.

A

Package of Technology

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5
Q

4 Types of Technologies

A
  1. Product
  2. Process
  3. Service
  4. Information
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6
Q

These take the form of physical goods.

A

Product

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7
Q

Technologies of this nature are non-tangible and may refer to a system of doing things or systems/schemes for improved production, post production, or processing.

A

Process

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8
Q

This type of technology generally provide complementary activities/services to enhance existing programs/policies of the government.

A

Service

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9
Q

Significant findings that may indicate valuable socio-economic and technical database for policy formulation and R and D activities.

A

Information

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10
Q

Sources of Technology

A
  1. SUC’s
  2. Govt. R&D centers
  3. International Research Center
  4. Government agencies
  5. NGO’s
  6. Private Companies
  7. Successful farmers/Agribusiness groups
  8. Traders, processors, dealers, producers
  9. Mass media
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11
Q

5 major phases of technology development process.

A
  1. Technology Generation
  2. Technology Verification
  3. Technology Adaptation
  4. Technology Dissemination
  5. Technology Commercialization
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12
Q

This is the scientific and experimental stage wherein the R and D center utilizes all its resources to generate a component technology or package of technology.

A

Technology Generation

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13
Q

If it can be incorporated in a package of technology that has potential for improving existing farmer’s practices.

A

Technology Verification

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14
Q

Criteria for Technology Dissemination

A
  1. General Adaptability
  2. Economic Profitability
  3. Social acceptability
  4. Potential availability of support services
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15
Q

TRUE OR FALSE: People adapt new technologies automatically.

A

False

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16
Q

5 Characteristics of innovation

A

Relative Advantage
Compatibility
Complexity
Observability
Trialability

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17
Q

Refers to how your audience needs to see how your innovation improves from previous generation products according to their current situation.

A

Relative Advantage

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18
Q

The harmony of relationship your innovation has with potential individuals as they absorb it mentally onto their lives.

A

Compatibility

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19
Q

It slows down progress, it is more difficult for potential users to incorporate into their lives.

A

Complexity

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20
Q

How easily potential adapters can explore your innovative idea.

A

Trialability

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21
Q

The benefits or results of using the innovation visible to potential adopters.

A

Observability

22
Q

Ways you can show benefits to potential adopters.

A
  1. Side-by-side comparison
  2. Before and After
  3. Testimonials
23
Q

The 4 elements of diffusion

A
  1. Innovation
  2. Channels of Communication
  3. Social System
  4. Time
24
Q

Technological advances that create new or improved products. They can be symbolic representations that change the meaning of products.

A

Innovation

25
Q

Innovation is classified as

A

a. Continuous innovation
b. Dynamically continuous innovation
c. Discontinuous innovation

26
Q

Minor technological advances that result in an extension or modification of existing products.

A

Continuous innovation

27
Q

Major technological advances that do not basically change the existing consumer behavior pattern.

A

Dynamically continuous innovation

28
Q

The introduction of an entirely new product that causes the buyer to change their behavior pattern.

A

Discontinuous innovation

29
Q

He defined ________ as one that conveys social meaning.

A

Hirschman, Symbolic innovation

30
Q

Communication from the Marketer to the consumer is necessary to create awareness of the innovation and to provide information.

A

Channels of Communication

31
Q

Any new product that is diffused in a social setting.

A

Social System

32
Q

The last stage of the diffusion process. Refers to what time the new product information is floated in the market and and its purchase.

A

Time

33
Q

Three distinct ways of Time.

A

a. Purchase time
b. Adopter classes
c. Adoption process

34
Q

The period between the consumer’s initial awareness of a product or service or the point at which they reject or purchase it.

A

Purchase time

35
Q

He developed a classification of adopters by time of adoption also known as ________.

A

Rogers, Adopter classes

36
Q

The five classes of adopters:

A
  1. Innovator
  2. Early adopters
  3. Early majority
  4. Late majority
  5. Laggards/Late adopters
37
Q

The process of spreading technology from one person to another; from one group to another; from generation to generation is called.

A

Diffusion process

38
Q

It is a personal matter wherein the adopter makes modification/revision on the POT or adopts the technology.

A

Adoption

39
Q

The two models of the diffusion process

A
  1. Innovation-Decision Process (IDP)
  2. Diffusion Adoption Process (DAP)
40
Q

It is a mental process through which an individual undergoes the knowledge of innovation first before deciding whether to adopt or reject and to confirm this decision.

A

Innovation-Decision Process

41
Q

The four processes of IDP

A
  1. Knowledge
  2. Persuasion
  3. Decision
  4. Confirmation
42
Q

In this process, the person undergoes 5 5 stages before adopting an idea, practice, or a POT.

A

Diffusion-Adoption Process

43
Q

The 5 stages of DAP

A
  1. Awareness stage
  2. Interest stage
  3. Evaluation Stage
  4. Trial Stage
  5. Adoption Stage
44
Q

The categories of adopters

A
  1. The Innovator
  2. The early adopters
  3. The early majority
  4. The late majority
  5. The late adopters
45
Q

The first group in his community to bring or adopt a new idea or practice. 2.5% of the adopters.

A

The Innovator

46
Q

Is quick to see the value of a new practice in his community and will try if he feels it has a chance of success. 13.5% of the adopters

A

The early adopters

47
Q

They are of average age, experience and average education, and highly respected in their communities. They adopt a practice only after they are convinced of its value. 34% of the adopters

A

The early majority

48
Q

Adopts a practice only when it is generally accepted in the community. 34% of the total adopters.

A

The late majority

49
Q

Conservative and rarely takes risk. They are older than the average adopter age and consist of 16% of the total adopters.

A

The late adopters

50
Q

TRUE OR FALSE: Most often, the early adopters are the natural community leaders.

A

TRUE

51
Q

TRUE OR FALSE: The innovators are known to be the best leader since he is too advanced.

A

FALSE

AGRI 110: Principles of Agricultural Extension and Communication (10 decks)

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