Unit 5: Technology Diffusion and Adoption Process Flashcards
It is the body of tools, materials, techniques, and processes used to produce goods and services to satisfy human needs.
Technology
2 Categories of Technology
- Component Technology
- Package of Technology
This refers to the specific cultural techniques in the management/production of crops, livestock, fishery, and forestry.
Component Technology
This refers to the combination of all necessary components of component technologies for production or post production activities.
Package of Technology
4 Types of Technologies
- Product
- Process
- Service
- Information
These take the form of physical goods.
Product
Technologies of this nature are non-tangible and may refer to a system of doing things or systems/schemes for improved production, post production, or processing.
Process
This type of technology generally provide complementary activities/services to enhance existing programs/policies of the government.
Service
Significant findings that may indicate valuable socio-economic and technical database for policy formulation and R and D activities.
Information
Sources of Technology
- SUC’s
- Govt. R&D centers
- International Research Center
- Government agencies
- NGO’s
- Private Companies
- Successful farmers/Agribusiness groups
- Traders, processors, dealers, producers
- Mass media
5 major phases of technology development process.
- Technology Generation
- Technology Verification
- Technology Adaptation
- Technology Dissemination
- Technology Commercialization
This is the scientific and experimental stage wherein the R and D center utilizes all its resources to generate a component technology or package of technology.
Technology Generation
If it can be incorporated in a package of technology that has potential for improving existing farmer’s practices.
Technology Verification
Criteria for Technology Dissemination
- General Adaptability
- Economic Profitability
- Social acceptability
- Potential availability of support services
TRUE OR FALSE: People adapt new technologies automatically.
False
5 Characteristics of innovation
Relative Advantage
Compatibility
Complexity
Observability
Trialability
Refers to how your audience needs to see how your innovation improves from previous generation products according to their current situation.
Relative Advantage
The harmony of relationship your innovation has with potential individuals as they absorb it mentally onto their lives.
Compatibility
It slows down progress, it is more difficult for potential users to incorporate into their lives.
Complexity
How easily potential adapters can explore your innovative idea.
Trialability
The benefits or results of using the innovation visible to potential adopters.
Observability
Ways you can show benefits to potential adopters.
- Side-by-side comparison
- Before and After
- Testimonials
The 4 elements of diffusion
- Innovation
- Channels of Communication
- Social System
- Time
Technological advances that create new or improved products. They can be symbolic representations that change the meaning of products.
Innovation
Innovation is classified as
a. Continuous innovation
b. Dynamically continuous innovation
c. Discontinuous innovation
Minor technological advances that result in an extension or modification of existing products.
Continuous innovation
Major technological advances that do not basically change the existing consumer behavior pattern.
Dynamically continuous innovation
The introduction of an entirely new product that causes the buyer to change their behavior pattern.
Discontinuous innovation
He defined ________ as one that conveys social meaning.
Hirschman, Symbolic innovation
Communication from the Marketer to the consumer is necessary to create awareness of the innovation and to provide information.
Channels of Communication
Any new product that is diffused in a social setting.
Social System
The last stage of the diffusion process. Refers to what time the new product information is floated in the market and and its purchase.
Time
Three distinct ways of Time.
a. Purchase time
b. Adopter classes
c. Adoption process
The period between the consumer’s initial awareness of a product or service or the point at which they reject or purchase it.
Purchase time
He developed a classification of adopters by time of adoption also known as ________.
Rogers, Adopter classes
The five classes of adopters:
- Innovator
- Early adopters
- Early majority
- Late majority
- Laggards/Late adopters
The process of spreading technology from one person to another; from one group to another; from generation to generation is called.
Diffusion process
It is a personal matter wherein the adopter makes modification/revision on the POT or adopts the technology.
Adoption
The two models of the diffusion process
- Innovation-Decision Process (IDP)
- Diffusion Adoption Process (DAP)
It is a mental process through which an individual undergoes the knowledge of innovation first before deciding whether to adopt or reject and to confirm this decision.
Innovation-Decision Process
The four processes of IDP
- Knowledge
- Persuasion
- Decision
- Confirmation
In this process, the person undergoes 5 5 stages before adopting an idea, practice, or a POT.
Diffusion-Adoption Process
The 5 stages of DAP
- Awareness stage
- Interest stage
- Evaluation Stage
- Trial Stage
- Adoption Stage
The categories of adopters
- The Innovator
- The early adopters
- The early majority
- The late majority
- The late adopters
The first group in his community to bring or adopt a new idea or practice. 2.5% of the adopters.
The Innovator
Is quick to see the value of a new practice in his community and will try if he feels it has a chance of success. 13.5% of the adopters
The early adopters
They are of average age, experience and average education, and highly respected in their communities. They adopt a practice only after they are convinced of its value. 34% of the adopters
The early majority
Adopts a practice only when it is generally accepted in the community. 34% of the total adopters.
The late majority
Conservative and rarely takes risk. They are older than the average adopter age and consist of 16% of the total adopters.
The late adopters
TRUE OR FALSE: Most often, the early adopters are the natural community leaders.
TRUE
TRUE OR FALSE: The innovators are known to be the best leader since he is too advanced.
FALSE
