Unit 5: Advertising

Question 1

endorse (v)

Answer 1

to appear in an advertisement, saying that you use and like a particular product

Question 2

leaflet (n)

Answer 2

tờ rơi

Question 3

hoarding (n)

Answer 3

biển báo quảng cáo kích cỡ to

Question 4

“point-of-sale advertising” is…

Answer 4

quảng cáo tại nơi bán sản phẩm

Question 5

If you hear about a new product from a friend, this is called “___ advertising”

Answer 5

word-of-mouth

Question 6

A lot of local businesses _____adverts in our newspaper.

a) endorse
b) target
c) place

Answer 6

c

Question 7

The company’s new global advertising campaign, which will ____ in Japan, Europe and the US, will cost $3m.

a) promote
b) run
c) sponsor

Answer 7

b

Question 8

If you would like more information, please help yourself to one of our ___.

a) leaflets
b) pop-ups
c) billboards

Answer 8

a

Question 9

An effective advert is one that ___ the consumer to buy the product or service it advertises.

a) influences
b) promote
c) persuades

Answer 9

c

Question 10

Some internet service providers now use technology to track the web-surfing habits of their internet users to enable them to ___ advertising more tightly.

a) target
b) place
c) pop-up

Answer 10

a