Unit 1: Brands

Question 1

brand loyalty

Answer 1

sự trung thành của khách hàng với thương hiệu

Question 2

brand schetching

Answer 2

mở rộng thương hiệu (thêm dòng sản phẩm mới)

Question 3

brand awareness

Answer 3

nhận biết thương hiệu

Question 4

brand name

Answer 4

tên thương hiệu

Question 5

brand image

Answer 5

hình ảnh thương hiệu

Question 6

upmarket (n)

Answer 6

market sells expensive things for the wealthy

Question 7

downmarket (n)

Answer 7

> < upmarket

Question 8

sophisticated (a)

Answer 8

sành điệu, tối tân

Question 9

advertising hype

Answer 9

extravagant advertisement

Question 10

fed up (get/ be fed up with)

Answer 10

bored/ annoyed

Question 11

product lifecycle

Answer 11

the progression of an item through the four stages of its time on the market: Introduction, Growth, Maturity and Decline

Question 12

product range

Answer 12

the set of products made by a company

Question 13

product endorsement

Answer 13

the use of a well-known person to advertise products

Question 14

product placement

Answer 14

products are used in film or TV (for advertisement)

Question 15

market leader

Answer 15

the best-selling product or brand in a market

Question 16

market challenger

Answer 16

the second best-selling product or brand in a market

Question 17

market research

Answer 17

information about what consumers want or need

Question 18

market share

Answer 18

the percentage of sales a company has

Question 19

market segment

Answer 19

customers of a similar age, income,… (phân khúc thị thường)

Question 20

niche market

Answer 20

the subset of the market on which a specific product is focused (thị trường nhánh)

Question 21

exclusive (a) - exclusivity (n)

Answer 21

độc quyền

Question 22

supervise (v)

Answer 22

giám sát, cai quản

Question 23

branch (n)

Answer 23

chi nhánh nhỏ