Unit 4. (Final) Flashcards
typically refers to anything that came after and was influenced by the Enlightenment.
Modern
In terms of Modernism/ Post Modernism, the 20th century was a time of rediscovering Rhetoric as an
Interdisciplinary Theory of Language and Meaning-Making
The following quote is an example of what?
“The problem for Rhetorical theory after the birth of Enlightenment liberalism lies in the central role of moral autonomy in the emerging view of the liberal self. The very philosophy of liberal democracy itself was based on a fundamental distrust of persuasion.” (James Arnt Aune)
Modernism in Rhetoric
What the alternative to the dominant model of expository writing in 20th century rhetoric and composition?
Creative writing, reflective essays and autobiographies.
Comprehensive theory of language as effective discourse.
Rhetoric (20th century Modern vs. Post Modern)
Overlapping Themes in the Modern/Post Modern 20th century.
- Language vs. Meaning
- Ethics vs. Ideology
- Argument vs. Knowledge
- Language vs. Meaning
- Ethics vs. Ideology
- Argument vs. Knowledge
Overlapping Themes in the Modern/Post Modern 20th century.
Typically refers to anything that came after and was influenced by the Enlightenment.
“Modern”
refers to what comes after modernism has broken down.
“Postmodern”
“Modern”
typically refers to anything that came after and was influenced by the Enlightenment.
“Postmodern”
refers to what comes after modernism has broken down.
- Not troubled by unanswered questions
- Get rid of the metanarrative
- Rejection of modern ideas
- More playful and fun
Postmodern
How is Postmodernism different from Modernism?
- Not troubled by unanswered questions
- Get rid of the metanarrative
- Rejection of modern ideas
- More playful and fun
The following quote is an example of what?
“originally used in the 1980s by American poet Charles Olson and literary critic Ihab Hassan to refer to a new style in architecture, literature, and music, characterized by a playful quality, as opposed to the high seriousness of modernist art [. . .]; erosion of boundaries between high and popular culture; and, finally, a celebration of ‘mere’ style, surface, the free play of signifiers without a signified” (James Arnt Aune)
Postmodernism in Rhetoric
Not troubled by unanswered questions
Postmodern
20th Century Rhetoric
returns to the university as a legitimate academic discipline
Returns to the university as a legitimate academic discipline
20th Century Rhetoric
Postmodern
Not troubled by unanswered questions.
People had become familiar with rhetorical education and practices in the 19th century.
Changes in the practice and teaching of rhetoric
In the early 20th century, rhetoric was seen as an effective means to teach the basic skills of writing and teaching.
Changes in the practice and teaching of rhetoric
Field of speech communication as a distinct academic discipline was formed in 1914 (National Association of Academic Teachers of Public Speaking)
Changes in the practice and teaching of rhetoric
Changes in the practice and teaching of rhetoric
- People had become familiar with rhetorical education and practices in the 19th century.
- In the early 20th century, rhetoric was seen as an effective means to teach the basic skills of writing and teaching.
- Field of speech communication as a distinct academic discipline was formed in 1914 (National Association of Academic Teachers of Public Speaking)
(National Association of Academic Teachers of Public Speaking)
academic discipline was formed in 1914
1920s: Academic departments of speech and composition moved from pedagogical to theoretical questions.
Development of criticism and theory
1940s and 1950s: Influential scholars from outside of the discipline “discovered” rhetoric.
Development of criticism and theory
1960s and 1970s: New student movements challenged academia to seek justice for oppressed people.
Development of criticism and theory
Development of criticism and theory
- 1920s: Academic departments of speech and composition moved from pedagogical to theoretical questions.
- 1940s and 1950s: Influential scholars from outside of the discipline “discovered” rhetoric.
- 1960s and 1970s: New student movements challenged academia to seek justice for oppressed people.
Linguistics, Literary Theory, and Philosophy
Three Key Influences on the Spread of Rhetoric
Three Key Influences on the Spread of Rhetoric
Linguistics, Literary Theory, and Philosophy
Linguistic Development
- Semiotics: the study of signs
- Two primary figures: American philosopher Charles Sanders Peirce (1839-1914) and Swiss linguist Ferdinand de Saussure (?-1913).
The study of signs
Semiotics
Semiotics
the study of signs
The following are apart of what 20th century development?
- Semiotics: the study of signs
- Two primary figures: American philosopher Charles Sanders Peirce (1839-1914) and Swiss linguist Ferdinand de Saussure (?-1913).
Linguistic Development
American philosopher (1839-1914)
Charles Sanders Peirce
Swiss linguist (?-1913)
Ferdinand de Saussure
Who was Charles Sanders Peirce
American philosopher (1839-1914)
Who was Ferdinand de Saussure?
Swiss linguist
Believed language was a systematic structure that refers to the world.
Peirce
Peirce Sign =
referent and interpretant
Believed Semiotics as a way to understand how meaning is produced.
Peirce
Peirce: LANGUAGE
a systematic structure that refers to the world.
Believed Sign = referent and interpretant
Peirce
Peirce: Semiotics
as a way to understand how meaning is produced.
Believed Meaning is determined by the relationship between the sign and the world.
Peirce
Pierce: Meaning
is determined by the relationship between the sign and the world.
Believed language was a timeless structure that refers primarily to itself.
Saussure
Saussure: Sign =
Signifier and signified
Believed Semiotics was a “science” of language.
Saussure
Saussure: Meaning
Determined by the differences among signs in a system.
Believed Meaning is determined by the differences among signs in a system.
Saussure
Saussure: LANGUAGE
A timeless structure that refers primarily to itself.
Believed Sign = signifier and signified
Saussure
Saussure: Semiotics
A “science” of language.
Peirce focused on ________
Meaning
Saussure focused on _________
System
According to Peirce in terms of sign the referent is
the actual thing
According to Peirce in terms of sign the interpretant is
Idea in head
Referent + Interpretant =
Sign (Peirce)
Signifier + Signified =
Sign (Saussure)
Sound-image like the word “tree” is an example of what?
signifier
Concept in the mind
signified
Signification
sign = signifier + signified
According to Saussure ________ is a system we can study how it is without focusing on things of the world.
Language
According to Saussure _______ Language is not dependent on reality.
Language
No concern about, “what the author actually means.”
Saussure (language)
Developments in Literary Theory
- Literary critics stopped focusing on the author and background and more on the text itself.
- Scholars challenged the 19th-century distinction bewteen poetic and ordinary language
The following are examples of what?
- Literary critics stopped focusing on the author and background and more on the text itself.
- Scholars challenged the 19th-century distinction bewteen poetic and ordinary language
Developments in Literary Theory
Shifted away from the ideal of an inherent, universal rationality to the idea that reason is socially constructed.
Philosophical Developments
20th cent
Philosophical Developments
Shifted away from the ideal of an inherent, universal rationality to the idea that reason is socially constructed.
The following are examples of what?
- Toulmin, Perelman and Olbrechts-Tyteca challenged the formal logic of analytic philosophy and instead advocated for informal logic.
- Other philosophers took up the idea that rhetoric is epistemic, or knowledge-producing.
Philosophical Developments of the 20th century
Toulmin, Perelman and Olbrechts-Tyteca challenged the
formal logic of analytic philosophy and instead advocated for informal logic.
Other philosophers took up the idea that rhetoric is _____________
epistemic, or knowledge-producing.
_________, __________, and ________ challenged the formal logic of analytic philosophy and instead advocated for informal logic.
Toulmin, Perelman and Olbrechts-Tyteca
What does epistemic mean?
knowledge-producing
The turn to rhetoric also addressed questions of identity and difference
- Identity as socially constructed
- Influence of structuralism on identity
- “Universality” challenged
The following are examples of what?
- Identity as socially constructed
- Influence of structuralism on identity
- “Universality” challenged
The turn to rhetoric also addressed questions of identity and difference
According to Burke, what is the answer to the central question, “What is involved, when we say what people are doing and why they are doing it?”
- Using terms to explain human behavior
- Where is the motive (5 fingers)
- What people are doing and why they are doing it.
Viewed Rhetorical Discourse as Drama, Identification over Persuasion
KENNETH BURKE
Literary theorist who turned to rhetoric post- WWII
KENNETH BURKE
Starts with language as symbolic action.
KENNETH BURKE
Distinguishes action from motion.
KENNETH BURKE
What thinker said:
“The ‘symbolism’ of a word consists in the fact that no one quite uses the word in its mere dictionary sense. And the overtones of a word are revealed ‘by the company it keeps’ in the utterances of a given speaker or writer.” (Philosophy of Literary Form 35)
KENNETH BURKE
Globalist in the terms of definition of rhetoric.
KENNETH BURKE
Read Hitler’s “Mincomff” to figure out his rhetoric and how he had so much power over people.
KENNETH BURKE
GRAMMAR OF MOTIVES
1945
KENNETH BURKE
The following describes what?
-Opposed to “scientism”
-Examines not motives per se but how
people attribute motives
-Explores internal relationships (“ratios”) among the five key terms
-Terms reveal places where “ambiguities” arise; ambiguities enable change.
DRAMATISM
Opposed to “scientism
DRAMATISM
Examines not motives per se but how
people attribute motives
DRAMATISM
Explores internal relationships (“ratios”) among the five key terms
DRAMATISM
Terms reveal places where “ambiguities” arise; ambiguities enable change.
DRAMATISM
DRAMATISM
-Opposed to “scientism”
-Examines not motives per se but how
people attribute motives
-Explores internal relationships (“ratios”) among the five key terms
-Terms reveal places where “ambiguities” arise; ambiguities enable change.
“Men have talked about things in many ways, but the pentad offers a synoptic way to talk about their talk-about. For the resources of the five terms figure in the utterances about motives, throughout all human history” (Grammar, 1319)
Burke’s :
Act, Scene, Agent, Agency, Purpose
Name of what took place, in thought or deed; related to realism
Act
Background of act; related to materialism
Scene
Kind of person performing act; related to idealism
Agent
By what means or with what instruments the agent acted; related to pragmatism
Agency
What is Act?
The name of what took place, in thought or deed; related to realism
What is Scene?
Background of act; related to materialism
Why the agent could be said to have acted; related to mysticism
Purpose
What is Agent?
Kind of person performing act; related to idealism
What is Agency?
By what means or with what instruments the agent acted; related to pragmatism