Unit 4 Flashcards
Is readership increasing/decreasing?
Decreasing- outlets being bought by large corporations
Is fragmentation/specialization increasing/decreasing?
Increasing- multiple options that cover different things
Is access to information increasing/decreasing?
increasing- pros and cons to credibility
What media is most trusted?
TV
What’s the main goal of media?
Make money
What affect does separation of powers have on media?
More likely to have leaks of information
Order of media coverage
executive-legislative-judical
How is media a linkage institutions?
links candidates more directly to people; middleman between gov and people
Descriptive to Investigative
used to report on policies not scenes
“Watch dog” role of media?
media exposing scandals and schemes
Spin?
tell story from certain perspective to make someone look good
Watergate?
pushed to talk about more than just politics
Who’s the target audience?
Used to be elites who could actually read it; now its for the masses
Can gov regulate print or Electronic more?
Electronic- freedom of press limits on print
Symbiotic relationship btwn president and media
Both benefit- president get coverage, media makes money
Preferred position doctrine and media(electronic vs print)
1st amendment protects freedom of press- electronic is arguably not press
Trail Balloon
float a policy in public to see how much support it would get
Gatekeeper
press puts attention on certain issues- sets agenda for politicians
Scorekeeper
media keeps track of and help make political reputations
Photo Op
Staged picture for reactions
Sound Bite
Short memorable phrase
Hyper democracy
to much information-don’t know what to listen to
Fairness Doctrine
Equal time to both parties- not legally in effect but still followed
Horse Race Coverage
media says whose ahead; doesn’t cover policy
Adversarial Press
taking stance of opposition to expose perceived wrongdoings
Narrowcasting
focusing on specific party of policy for a specific audience
High-Tech politics
people/policymakers and political agenda are influenced by technology
Media events
purposely planned for media; only important b/c of media
investigative journalism
reporting on scandals
FCC
created to regulate media; prevent monopolies, serve public interest, equal airtime, net neutrality
Net Neutrality
Internet must provide equal access broadcast for all websites
Most effective on younger generations
infotainment