Unit 4 Flashcards
what is meant by operations?
operations is responsible for the actual production of goods and services. by transforming inputs to outputs. an important concept to this process is added value
what is added value?
the value of the final output will be greater than the value of all the inputs added together. added value enables profit to be made
- operational target
what is operational management?
key factor in the transformation process = creating its products and services
what is the importance of operations?
- meet demand
- add value
- control production costs
- guarantee right level of quality and service
- adapt to customer needs
- enable ethical and environmental objectives
what are operational objectives?
targets a business sets in order to produce goods or services in the most efficient way in a given period of time. must fit with overall corporate objectives.
what are common targets/ objectives set by operations?
- dependability
- ethical and environmental
- speed of response and flexibility
- quality
- reduced unit cost
- added value
what is involved in dependability?
How reliable the business is at satisfying customer needs. involves the right product, right quality, right quantity and right customer on time. Efficiency
what is involved in ethical / environmental objectives?
minimise the effects of operations on the environment and employees. this can be quantifiable for the business to measure their performance against
how can environmental objectives be achieved?
setting projects / targets such as zero carbon emission in production
what is involved in speed of response and flexibility objective?
speed that customer needs are met and ability to tailor to meet needs. in order to differentiate the business to gain competitive advantage
how can speed of response and flexibility be achieved?
- meeting delivery agreements
- avoiding negative publicity
- adapting level of output to demand
what is involved in quality objective
a minimum acceptable standard in terms of quality of raw materials, processes, output and customer service. high quality can benefit business reputation and give competitive advantage and enable charging premium prices
how can increased quality be achieved?
taking on customer feedback and complaints to improve
what is involved in reduced unit cost objective?
support strategy of cost minimisation. with lowest unit cost business can compete by offering lower prices or make higher profit margins. but can’t compromise other objectives
how can reduced unit costs be achieved?
- increasing scale to benefit from economies of scale
- reduce fixed / variable costs
what is involved in added value objective?
ability to ensure value of the output is higher than value of input
what are internal influences on operational objectives?
- corporate objectives
- financial state
- HR
- marketing issues
what are external influences on operational objectives?
- economic environment
- competitors efficiency and flexibility
- tech changes
- legal and environmental change
what is operations data?
quantifiable information that will allow a business to measure performance and help inform decision making on how best to improve operational performance
what is capacity?
the maximum output achievable by a business using current resources.
what is labour productivity?
a measure of how efficient the workforce is in transforming inputs to outputs
what is the equation for labour productivity?
total output / number of employees
what are the factors influencing labour productivity?
- quality of equipment
- training given to staff
- skills and motivation of staff
- method of production
- reliability of suppliers
what is unit cost?
average cost of each unit produced
what is the equation for unit cost?
total cost / total output
what is capacity utilisation?
the proportion of maximum capacity that is currently being used
what is the equation for capacity utilisation?
(actual output / maximum output) x 100
what is economies of scale?
the cost advantage that a business can exploit by expanding their scale of production. it reduced average unit costs of production
how can capacity utilisation data be used in decision making?
- is it correct capacity level for demand and profit targets?
- if they should increase or downsize (retrench) to avoid excess capacity and costs
what type of economies of scale are used for cost saving?
- bulk- buying
- technological economies of scale
- specialisation of the workforce
- marketing economies of scale
- managerial economies of scale
what is bulk-buying economies of scale?
buying materials in large quantities, resulting in lower prices because of their market power and because its cheaper for suppliers to do one large order to reduce transportation costs and time.
what is technical economies of scale?
afford to invest in specialist capital machinery that can improve efficiency and ensure quality
what is specialisation of the workforce economies of scale?
split complex production processes into separate tasks to boost productivity. by specialising in specific tasks the workforce increases output
what is marketing economies of scale?
can spread its advertising and marketing budget over a large output with sufficient negotiation power in the market.
what is managerial economies of scale?
supervision of production systems, manage marketing systems and oversee HR.
how can a business improve low levels of labour productivity?
- recruit skilled staff
- better training of staff
- reward staff for achieving targets
- set targets for each employee
how can a business improve high unit costs?
switch to cheaper suppliers
how can a business improved low capacity?
- invest in quality machinery
- move to bigger factory or expand
- subcontract other production
how can a business improve low capacity utilisation?
- downsize to reduce capacity
- find an easier production process
what does increasing efficiency mean?
getting more output from a given level of output. using minimun resources to achieve maximum output. directly linked to unit cost and key route to maximising profits
what are way to increase efficiency and labour productivity?
- invest in tech
- improve training
- job redesign
-introduce new reward systems - improve recruitment process
- task specialisation
- introduce netter management
what is the relationship between labour productivity and unit cost?
- as labour cost goes up, unit cost goes down
- assuming no change in pay
what is task specialisation?
when employees repeat tasks everyday they develop proficiency, making them faster and more accurate
what is job redesign?
involves changing the content of a job in terms of duties and responsibility to make it more interesting. resulting in motivation, engagement and productivity
what are the risks of increasing productivity in the long term?
- cause burn out and stress
- compromises quality, customer service and innovation
- demand for higher wages
- increased labour turnover
- increased waste
how can a business improve low capacity utilisation?
- increase promotions
- find ways to reduce unit cost
- new market
- outsource
- downsize or retrench
what is under- utilisation?
when a business’ resources are not being used at or close to full capacity, resulting in high unit costs than necessary for unneeded wage costs…
what is over- production?
producing too many goods