unit 3.1 - what is business Flashcards
what is a business
an organisation that exists to provide goods x services to satisfy the needs + wants of in order to make a profit
goods
physical/ tangible products e.g. cars, electronics
services
intangible products e.g. insurance, hair dressers, taxi, cleaning
corporate objectives
objectives set for the whole business e.g. increasing profit
functional objectives
functional areas are departments within a business :
- marketing, HR, finance, operations, legal, IT, sales
these objectives must fit with the corporate objectives
mission statement
a statement of an organisations general purpose or reason for existence
- identifies a company’s aims x visions x what it wants to achieve in the long term etc but tends to be more general and qualitative
why businesses set objectives
- gives clear sense of direction x purpose (motivation)
- a focus for decision making
- targets for individual + group achievement (motivation)
- a means of measuring performance
SMART
specific
measurable
achievable/ agreed
realistic
time bound
why might a start up prioritise survival rather than growth
- focus on survival = generating sales x revenue in order to cover costs which may be difficult as a new business
- may struggle with cashflow after launching their new product
- threat of rivals
why might a large PLC need to generate high profits
= need to pay dividends when the business makes a profit as they may sell shares on the stock market
- maximise profit to maximise shareholder value + keep share price high in order to reduce risk of hostile takeover
why is profit important
= reward for taking risk
- motivator
- measure of success
- guide for future investments
- source of finance
- attractive to stakeholders e.g. shareholders
why does achieving revenue not instantly bring cash into the business
= trade credit
- may not receive cash straight away based on credit terms e.g. buy now pay later where suppliers may give longer time for a business to pay
sole trader
= business owned by one individual
- no legal start up processes
- complete control over the business
- unlimited liability
- may be difficult to finance due to high risk of failure
public sector & private sector & voluntary sector
public = anything owned by the government
private = owned and run by any private individual/organisation & generally have main objective of maximising sales x profit
voluntary = charities
private limited companies ltd
- shares not advertised or traded with the public on stock exchange
- shares only sold to people owners approach
- final accounts are public information + must be filed at companies house every year which are available to the public
benefits x drawbacks of private limited company
pros:
- limited liability (private wealth of shareholders protected)
- easier to raise finance thru sale of shares
- business continues to exist even with change of shareholders
cons:
~ less attractive as shares not sold to public
~ may struggle to sell shares
~ more legal formalities than sole traders etc
plc public limited company
- limited liability
- largest private sector business form
- shares advertised to public on stock exchange
- separation of ownership from control e.g. shareholders do not run day 2 day operations
benefits x drawbacks of plc
pros:
- limited liability
- easier to raise finance thru share capital
cons:
- shareholders who purchase over 50% of shares can take over a plc
- most shareholders lack interest in business, only there for the profit + share price rise
- much wider public scrutiny e.g. media since they have much larger influence on ppls lives
partnership
- two or more ppl running a business
- split decisions + profit
- new skills brought into business and shared workload
- may be conflict due to conflicting beliefs or lack of effort
dividends
ordinary shares
preference share
- dividends payment made to share holders from attained profits
- O shares = dividend only paid if business makes a profit
- preference shares = dividends paid regardless of whether the business makes a profit
factors affecting share price within company’s control
factors affecting share price outside of company’s control