Unit 3 - Organisation and External Factors Flashcards
what is a vision statement?
it sets the future state of the organisation - broad, short statements.
what is a mission statement?
tells the staff and customers how they an aim to achieve the vision statement
what are organisational values?
they set out the beliefs that underpin the mission statements and visions. they can form a set of behaviours and principles that the customer can expect to receive from the employer
what is the external environment?
the conditions and events that are outside of the company that affects the way it operates
what analysis studies the external environment?
PESTLE
political
economical
social
technological
legal
environmental
what can pestle analysis help with?
-strategic business planning
-workforce planning
-marketing planning
-product development
-organisational change
name some advantages of PESTLE analysis
-easy tool to use
-enables and understanding of the wider business environment
-encourages strategic thinking
-threats to the business can be predicted and actioned
-opportunities can be spotted and acted upon
name some disadvantages of pestle analysis
-insufficient data can be collected and lead to ineffective results
-too much data can be collected which makes it difficult to interpret accurately
-fast changes within the environment can make it hard to anticipate
-time consuming as it needs to be done on a regular basis.
name some political factors that can be considered
-taxation
-industry regulations
-trade agreements
-trade restrictions
-a counties political stabilityw
name some economic factors that can be considered
-exchange rate
-economic growth / decline
-inflation
-interest rates
-cost of living
-labour costs
-consumer spending
-globalisation (interdependency and connections)
name some social factors that can be considered
-population
-lifestyles
-cultural norms
-expectations within career attitudes and within work-life balance
name some technological factors that can be considered
-implementing automation within the workplace
-using AI technology
-advances in the products and services that the company offers
-the way social media is used to engage with the consumers
-the way they use the electronic communications
name some legal factors that can be considered
-employment law
-consumer law
-discrimination law
-health and safety law
name some environmental factors that can be considered
-carbon emissions
-waste management
-recycling
-pollution
-ethical sourcing
-switching to sustainable resources where possible
what are some tips for carrying out PESTLE analysis
- know the organisation well
- know why you are carrying out an analysis
- focus on the relevant areas
- identify future opportunities and trends
- use alongside other tools such as SWAT analysis
- keep findings simple and understandable
what is SWOT analysis?
a planning tool to help find the
-strengths
-weaknesses
-opportunities
-threats
what are strengths relating to a swot analysis?
positive attributes that are within the internal environment (or that are within the organisations control)
what are weaknesses relating to a swot analysis?
factors within the internal environment (or in the organisations control) that are preventing the organisation from reaching their goals.
can also be areas of the business that need to be improved