Unit 3: Cognitive Approach Flashcards
Multi-store model (Peterson and Peterson)
Info transferred from sensory store to short-term store, then rehearsed and moved to long-term store
Levels of processing model (Peterson and Peterson)
Three levels information can be processed: structural, phonological, semantic
Dual task technique (Baddeley and Hitch)
Participants carry out two tasks at once to prevent them from rehearsing information
Working memory model (Baddeley and Hitch)
Is a limited capacity store for retaining information for a short period of time while performing mental operations on the info (visuospacial sketchpad, phonological loop, episodic buffer)
Central executive (Baddeley and Hitch)
Monitors and coordinates the operation of the sub systems
Visuospacial sketchpad (Baddeley and Hitch)
Stores visual and spacial info
Phonological loop (Baddeley and Hitch)
Stores sounds
Episodic buffer (Baddeley and Hitch)
Messenger that communicates between long term memory and the slave systems
Schema theory (Bransford and Johnson)
Mental pattern recognition devices that evaluate information based on prior experiences
Scripts (Bransford and Johnson)
Patterns of behavior that are learned through interaction with the environment
Dual processing model (Kahneman and Tversky)
Two systems used to process information: system one (quick) processing and system two (rational) processing
Heuristics (Kahneman and Tversky)
Cognitive biases that people use when making decisions
Representative heuristics (kahneman and tversky)
People judge the probability of an event based on its similarity to a stereotype
Availability heuristics (Kahneman and Tversky)
People judge the likelihood of an event based on how easily an example of the event comes to mind
Peak end rule (Kahneman and Tversky)
Judge experiences on how they were at their peak and how they ended
Anchoring effect (Kahneman and Tversky)
People rely heavily on the first piece of information when making decisions or estimations
Framing effect (Kahneman and Tversky)
Language used to frame a process influences perceptions
Leading questions (Loftus and Palmer)
Questions that suggest which answer is desired
Misinformation effect (Loftus and Palmer)
Person’s memory becomes distorted due to misleading information about an event
Reconstructive memory (Loftus and Palmer)
We rebuild memories every time we try to remember something, leads to incorrect memories (schemas can impact)
Forced choice question (Loftus and Palmer)
Fixed set of possible answers and is implied which is correct
Flashbulb memory (Buchannen and Lovallo)
Vivid, intense memories of significant events that are not always accurate
Buss
Aim: test if evolutionary theories explain mate preferences across cultures
Procedure: Two translated surveys asking participants to rate or rank characteristics
Results: Women valued good financial prospects more than men, men preferred younger partners, men valued physical attractiveness more than women, men from collectivist cultures valued chastity and domestic skills, women from collectivist cultures valued ambition, status, finances
Levine et. al.
Aim: Investigate cultural differences in the importance of love in marriage
Procedure: Survey on students asking about their attitude on importance of love for marriage, participants from eleven countries
Results: Strong differences in the percieved importance of love between countries. Countries with more importance had higher divorce rates, mostly western/individualistic cultures