Unit 3, AOS 1, Dp 2 Flashcards
Business objectives
goals a business intends to achieve
Profit
total revenue earned minus total expenses incurred
To make a profit
to make a financial gain
Market share
a business’s percentage of total sales within an industry
To increase market share
To increase a businesses number of sales, aim to increase as it is a reflection of how competitive they are
Dividens
regular sums of money paid out to shareholders from a business’s profit
Capital gain
an increase in the value of a share, meaning an investor can sell their shares at a higher price than what they originally purchased them for
To meet shareholder expectations
shareholders expect to make a return on their investment through dividends and capital gain
To fulfil a market need
when a business fills a gap in the market, which involves addressing customer needs which are currently unmet or underrepresented by other businesses in the same industry
To filfil a social need
Improving society and the environment through business activities
Efficiency
how productively a business uses its resources when producing a good or service
To improve efficiency
Getting the most out of resources
Effectiveness
the extent to which a business achieves its stated objectives
Effectiveness v Efficiency
efficiency is concerned with how well resources are used to achieve objectives; such as how well you are using time, employees, etc. Whereas effectiveness is the degree to which a business has achieves its stated objectives; for example whether the business has achieved its profit