Unit 3-5: Understanding the Recruitment Market

Question 1

What is Uberisation?

3-5-1: Understanding the recruitment market

Answer 1

Describes the ‘sharing’ or ‘gig’ economy.

Question 2

What is ‘Human Cloud’?

3-5-1: Understanding the recruitment market

Answer 2

Working entirely through digital platforms from anywhere in the world.

Question 3

What are the adv and disadv of working on a sole or preffered supplier basis:

3-5-1: Understanding the recruitment market

Answer 3

Adv: volume and guarantee of business;
Disadv: Low margin with high costs.

Question 4

What is meant by fragmented market?
And what are the opportunities of a fragmented market?

3-5-1: Understanding the recruitment market

Answer 4

• A broad range of recruitment agencies with no one having more than 5%;
• Increases oppotunities for new entrants.

Question 5

What is are specialist sector groups?

3-5-1: Understanding the recruitment market

Answer 5

REC specialist sector groups

Question 6

What are the benefits of being part opf a specialist sector group?

3-5-1: Understanding the recruitment market

Answer 6

• Champion best practice;
• Network and share knowledge;
• Lobby

Question 7

What is the permanent model of recruitment?

3-5-1: Understanding the recruitment market

Answer 7

A placement that involves candidate becomes a permanent employee of the client.

Question 8

What is the flexible model of recruitment?

3-5-1: Understanding the recruitment market

Answer 8

The supply of a candidate to a business for a short period of time. The worker is usually paid by the employment business who then charges the client.

Question 9

What is the difference between the permanent and flexible models?

3-5-1: Understanding the recruitment market

Answer 9

The relationship between the recruiter, client and worker.

Question 10

What are the differences between how the models charge clients:

3-5-1: Understanding the recruitment market

Answer 10

• Perm charges a perm fee of a % candidate of salary.
• Temp charges by the hour and then a ‘transfer fee’ if the candidate transfers to a perm position.

Question 11

What are the differences between how the models charge clients:

3-5-1: Understanding the recruitment market

Answer 11

• Perm charges a perm fee of a % candidate of salary.
• Temp charges by the hour and then a ‘transfer fee’ if the candidate transfers to a perm position.

Question 12

How can a recruiter manage criticisms from both candidates and clients:

3-5-1: Understanding the recruitment market

Answer 12

• Clearly communicate the scale and scope of the work they are undertaking as part of the recruitment process.
• Verifying skills and qualifications;
• References checks.

Question 13

Name some influences on the recruitment market highlighted in the ‘Recruitment 2025’ white paper:

3-5-1: Understanding the recruitment market

Answer 13

• Job market changes;
• New tech;
• Flexible staffing models;
• Inclusive recruitment;
• Customer service excellence.

Question 14

Name some macro-level influences on the recruitment market:

3-5-2: Understanding the recruitment market

Answer 14

• Economic;
• Labour market fluctuations;
• Political changes;
• Social changes.

Question 15

Name some economic changes that affect candidates:

3-5-2: Understanding the recruitment market

Answer 15

• Positive: Positive economy provides more job opportunities;
• Negative: Negative economy results in less job opportunities.

Question 16

Name some economic changes that affect clients:

3-5-2: Understanding the recruitment market

Answer 16

• Positive: Positive economy results in higher profits;
• Negative: Negative economy results in lower profits.

Question 17

Name some labour market changes that affect candidates:

3-5-2: Understanding the recruitment market

Answer 17

• Decreased availability: Drives up salaries;
• Increased availability: Increases competition for jobs.

Question 18

Name some labour market changes that affect clients:

3-5-2: Understanding the recruitment market

Answer 18

• Decreased availability: Drives up salaries;
• Increased availability: Increases candidates in the market.

Question 19

Name some political changes that affect candidates:

3-5-2: Understanding the recruitment market

Answer 19

• Positive: Legislation to promote diversity;
• Negative: Less job opportunities.

Question 20

Name some political changes that affect clients:

3-5-2: Understanding the recruitment market

Answer 20

• Positive: Legislation to introduce flexible working;
• Negative: Less control over workforce.

Question 21

Name some social changes that affect candidates:

3-5-2: Understanding the recruitment market

Answer 21

• Positive: Candidates spending more time in education are better qualified.
• Negative: More time in education means less experience when they enter the market.

Question 22

Name some social changes that affect clients:

3-5-2: Understanding the recruitment market

Answer 22

• Positive: Candidates spending more time in education are better qualified.
• Negative: More time in education means less experience when they enter the market.

Question 23

Name some economic changes that affect recruiters:

3-5-2: Understanding the recruitment market

Answer 23

• Increase in permanent revenue when businesses start to grow.
• Larger candidate pool from people who have lost their jobs.

Question 24

Name some labour market fluctuations that affect recruiters:

3-5-2: Understanding the recruitment market

Answer 24

• As the job market heats up, salaries and fees are driven up.
• When the job market is uncertain, demand for temporary placements goes up.

Question 25

Name some political changes that affect recruiters:

3-5-2: Understanding the recruitment market

Answer 25

• Introduction of new legislation can increase the opportunity to consult with clients and candidates.

Question 26

Name some social changes that affect recruiters:

3-5-2: Understanding the recruitment market

Answer 26

• As candidates stay in education for longer, the pool of candidates become better qualified.

Question 27

Define Brand

3-5-3: Understanding the recruitment market

Answer 27

“promise of an experience”

Question 28

What are the benefits of a strong brand?

3-5-3: Understanding the recruitment market

Answer 28

• Price premium;
• Increased customer loyalty;
• Larger volumes of business.

Question 29

What does Seth Godin’s ‘Purple Cow’ represent?

3-5-3: Understanding the recruitment market

Answer 29

Organisations shoud be remarkable in every area or become invisible.

Question 30

What can one do to support a strong brand?

3-5-3: Understanding the recruitment market

Answer 30

• Keep the brand message clear and simple;
• Make the brand stand out;
• Be consistent with all aspects of the message;
• Ensure the brand values are consistently upheld;
• Gain feedback about all aspects of the brand.

Question 31

In the context of promoting a brand, what is Above-the-Line (ATL) Awareness?

3-5-3: Understanding the recruitment market

Answer 31

• Mass, undirected marketing to a large audience.

Question 32

In the context of promoting a brand, what is Below-the-Line (BTL) Awareness?

3-5-3: Understanding the recruitment market

Answer 32

• Targeted marketing to specified end users.

Question 33

In the context of promoting a brand, what is Through-the-Line (TTL) Awareness?

3-5-3: Understanding the recruitment market

Answer 33

• ATL leading to BTL form of promotion, therby crossing the line.

Question 34

In the context of promoting a brand, what is Through-the-Line (TTL) Awareness?

3-5-3: Understanding the recruitment market

Answer 34

• ATL leading to BTL form of promotion, therby crossing the line.

Question 35

What is marketing collateral?

3-5-3: Understanding the recruitment market

Answer 35

• Printed or digital information to promote corporate identity and reinforce the brand and encourage buyers.

Question 36

What is marketing collateral?

3-5-3: Understanding the recruitment market

Answer 36

• Printed or digital information to promote corporate identity and reinforce the brand

Question 37

Name the stages of planning a promotional campaign:

Answer 37

• Define objectives;
• Consider target audience;
• Assess the available resources;
• Plan;
• Implement;
• Evaluate;
• Adapt.