Unit 3-5: Understanding the Recruitment Market Flashcards
What is Uberisation?
3-5-1: Understanding the recruitment market
Describes the ‘sharing’ or ‘gig’ economy.
What is ‘Human Cloud’?
3-5-1: Understanding the recruitment market
Working entirely through digital platforms from anywhere in the world.
What are the adv and disadv of working on a sole or preffered supplier basis:
3-5-1: Understanding the recruitment market
Adv: volume and guarantee of business;
Disadv: Low margin with high costs.
What is meant by fragmented market?
And what are the opportunities of a fragmented market?
3-5-1: Understanding the recruitment market
- A broad range of recruitment agencies with no one having more than 5%;
- Increases oppotunities for new entrants.
What is are specialist sector groups?
3-5-1: Understanding the recruitment market
REC specialist sector groups
What are the benefits of being part opf a specialist sector group?
3-5-1: Understanding the recruitment market
- Champion best practice;
- Network and share knowledge;
- Lobby
What is the permanent model of recruitment?
3-5-1: Understanding the recruitment market
A placement that involves candidate becomes a permanent employee of the client.
What is the flexible model of recruitment?
3-5-1: Understanding the recruitment market
The supply of a candidate to a business for a short period of time. The worker is usually paid by the employment business who then charges the client.
What is the difference between the permanent and flexible models?
3-5-1: Understanding the recruitment market
The relationship between the recruiter, client and worker.
What are the differences between how the models charge clients:
3-5-1: Understanding the recruitment market
- Perm charges a perm fee of a % candidate of salary.
- Temp charges by the hour and then a ‘transfer fee’ if the candidate transfers to a perm position.
What are the differences between how the models charge clients:
3-5-1: Understanding the recruitment market
- Perm charges a perm fee of a % candidate of salary.
- Temp charges by the hour and then a ‘transfer fee’ if the candidate transfers to a perm position.
How can a recruiter manage criticisms from both candidates and clients:
3-5-1: Understanding the recruitment market
- Clearly communicate the scale and scope of the work they are undertaking as part of the recruitment process.
- Verifying skills and qualifications;
- References checks.
Name some influences on the recruitment market highlighted in the ‘Recruitment 2025’ white paper:
3-5-1: Understanding the recruitment market
- Job market changes;
- New tech;
- Flexible staffing models;
- Inclusive recruitment;
- Customer service excellence.
Name some macro-level influences on the recruitment market:
3-5-2: Understanding the recruitment market
- Economic;
- Labour market fluctuations;
- Political changes;
- Social changes.
Name some economic changes that affect candidates:
3-5-2: Understanding the recruitment market
- Positive: Positive economy provides more job opportunities;
- Negative: Negative economy results in less job opportunities.
Name some economic changes that affect clients:
3-5-2: Understanding the recruitment market
- Positive: Positive economy results in higher profits;
- Negative: Negative economy results in lower profits.
Name some labour market changes that affect candidates:
3-5-2: Understanding the recruitment market
- Decreased availability: Drives up salaries;
- Increased availability: Increases competition for jobs.
Name some labour market changes that affect clients:
3-5-2: Understanding the recruitment market
- Decreased availability: Drives up salaries;
- Increased availability: Increases candidates in the market.
Name some political changes that affect candidates:
3-5-2: Understanding the recruitment market
- Positive: Legislation to promote diversity;
- Negative: Less job opportunities.
Name some political changes that affect clients:
3-5-2: Understanding the recruitment market
- Positive: Legislation to introduce flexible working;
- Negative: Less control over workforce.
Name some social changes that affect candidates:
3-5-2: Understanding the recruitment market
- Positive: Candidates spending more time in education are better qualified.
- Negative: More time in education means less experience when they enter the market.
Name some social changes that affect clients:
3-5-2: Understanding the recruitment market
- Positive: Candidates spending more time in education are better qualified.
- Negative: More time in education means less experience when they enter the market.
Name some economic changes that affect recruiters:
3-5-2: Understanding the recruitment market
- Increase in permanent revenue when businesses start to grow.
- Larger candidate pool from people who have lost their jobs.
Name some labour market fluctuations that affect recruiters:
3-5-2: Understanding the recruitment market
- As the job market heats up, salaries and fees are driven up.
- When the job market is uncertain, demand for temporary placements goes up.
Name some political changes that affect recruiters:
3-5-2: Understanding the recruitment market
- Introduction of new legislation can increase the opportunity to consult with clients and candidates.
Name some social changes that affect recruiters:
3-5-2: Understanding the recruitment market
- As candidates stay in education for longer, the pool of candidates become better qualified.
Define Brand
3-5-3: Understanding the recruitment market
“promise of an experience”
What are the benefits of a strong brand?
3-5-3: Understanding the recruitment market
- Price premium;
- Increased customer loyalty;
- Larger volumes of business.
What does Seth Godin’s ‘Purple Cow’ represent?
3-5-3: Understanding the recruitment market
Organisations shoud be remarkable in every area or become invisible.
What can one do to support a strong brand?
3-5-3: Understanding the recruitment market
- Keep the brand message clear and simple;
- Make the brand stand out;
- Be consistent with all aspects of the message;
- Ensure the brand values are consistently upheld;
- Gain feedback about all aspects of the brand.
In the context of promoting a brand, what is Above-the-Line (ATL) Awareness?
3-5-3: Understanding the recruitment market
- Mass, undirected marketing to a large audience.
In the context of promoting a brand, what is Below-the-Line (BTL) Awareness?
3-5-3: Understanding the recruitment market
- Targeted marketing to specified end users.
In the context of promoting a brand, what is Through-the-Line (TTL) Awareness?
3-5-3: Understanding the recruitment market
- ATL leading to BTL form of promotion, therby crossing the line.
In the context of promoting a brand, what is Through-the-Line (TTL) Awareness?
3-5-3: Understanding the recruitment market
- ATL leading to BTL form of promotion, therby crossing the line.
What is marketing collateral?
3-5-3: Understanding the recruitment market
- Printed or digital information to promote corporate identity and reinforce the brand and encourage buyers.
What is marketing collateral?
3-5-3: Understanding the recruitment market
- Printed or digital information to promote corporate identity and reinforce the brand
Name the stages of planning a promotional campaign:
- Define objectives;
- Consider target audience;
- Assess the available resources;
- Plan;
- Implement;
- Evaluate;
- Adapt.
