UNIT 3🤍 Flashcards by lucy dalton | Brainscape

Q

marketing definition🤍

A

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

purpose of marketing🤍

A

anticipate customers wants
satisfy customers wants
meet needs of the organisation

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

what is a marketing objective?🤍

A

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

sales volume🤍

A

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

sales value🤍

A

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

market size🤍

A

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

market growth+calc🤍

A

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

factors influencing market growth🤍

A

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

sales growth🤍

A

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

market share🤍

A

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

brand loyalty🤍

A

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

other marketing objectives🤍

A

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

value of setting marketing objectives🤍

A

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

benefits of setting marketing objectives🤍

A

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

problems of setting marketing objectives🤍

A

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

external influences on marketing objectives qnd decisions🤍

A

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

internal influences on marketing objectives🤍

A

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

market research🤍

A

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

value of primary and secondary research🤍

A

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

primary research🤍

A

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

secondary research🤍

A

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

qualitative market research🤍

A

Q

quantitative market research🤍

A

Q

market mapping🤍

A

Q

sampling🤍

A

Q

confidence interval🤍

A

Q

interpretation of marketing data techniques🤍

A

Q

correlation🤍

A

Q

extrapolation🤍

A

Q

value of technology in gathering data🤍

A

Q

price elasticity of demand🤍

A

Q

income elasticity of demand🤍

A

Q

factors influencing price elasticity of demand🤍

A

Q

limitations of price and income elasticity of demand🤍

A

Q

market segmentation🤍

A

Q

types of market segmentation🤍

A

Q

benefits and drawbacks of market segmentation🤍

A

Q

market targeting🤍

A

Q

influences on choosing target market🤍

A

Q

niche marketing🤍

A

Q

mass marketing🤍

A

Q

market positioning🤍

A

Q

influences on choosing market positioning🤍

A

Q

elements of the marketing mix🤍

A

Q

influences on the elements of the marketing mix🤍

A

Q

effects of the changes in the marketing mix🤍

A

Q

industrial marketing🤍

A

Q

product decisions🤍

A

Q

boston matrix🤍

A

Q

product life cycle🤍

A

Q

extension strategies🤍

A

Q

problems w predicting product life cycle🤍

A

Q

A