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2 - PURPOSIVE COMMUNICATION > UNIT 3 > Flashcards

UNIT 3 Flashcards

1
Q

_______ has grown in popularity over the
years, with hundreds of options for sharing your
thoughts, photos, and videos and for interacting
with friends and family.

A

Social media

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2
Q

There are some practices for engaging in responsible social media use and best practices for social site etiquette.

A
  1. We all have a social responsibility. (You may not agree with everything or everyone you encounter on social media networks, but treat each person with dignity and respect. The Golden Rule of treating others how you want to be treated is a good practice.)
  2. Do not turn to social media as a way to harass, demean, or bully someone else. Sitting in front of a computer screen does not give you license to embarrass, intimidate, or spread hurtful rumors about others.
  3. Regardless of your privacy settings, keep in mind that anything can possibly be seen by anyone at any time, even by that person that you did not want to see it. Pause before you post, think before you click.
  4. Whether you’re concerned with maintaining good friendships or future job prospects, be responsible in what you post and how it could affect your reputation. Many employers now check up on job candidates’ social media accounts for evidence of bad behavior.
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3
Q

refer to highly interactive digital technology. These are very easily processed, stored, transformed, retrieved, hyper-linked, searched for, and
accessed.

A

New Media

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4
Q

New media can be classified as:

A

Blogs
Social media
Online newspaper
Virtual reality
Computer games

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5
Q

Language in new media is
sometimes referred to as

A

Computer-Mediated Communication (CMC)

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6
Q

Computer-Mediated Communication (CMC) may also be called as:

A

Netspeak
Computer-mediated discourse
Digital discourse
Electronic discourse
e-communication
Digitally mediated communication
Keyboard-to-screen communication

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7
Q

The ______ is the largest area
of language development we
have seen in our lifetimes.

A

Internet

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8
Q

Crystal (2011) said that only two things are certain about the Internet:

A

it is not going to go away, and it is going to get larger

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9
Q

______ illuminates social and cultural processes, which is under the domain of sociocultural linguistics

A

Digital discourse

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10
Q

The primary concern is not with abstract, grammatical linguistics, but rather the everyday functions and use of
______

A

language.

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11
Q

This type of discourse or computer-mediated communication can be described as:

A

Vernacular
Interpersonal
Spontaneous
Dialogical

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12
Q

which means it uses language
that is common to people regardless of age,
social class, gender, or race.

A

CMC is Vernacular

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13
Q

CMC is Vernacular Examples

A

Acronyms (Lol, yolo, fomo, bae)
Initialisms (atm, rotfl, brb, btw, hbd,
idk, jk, af, nvm, tmi, tldr, ftw, g!)
Emoticons/ Emojis

Expressive Punctuations
Hello? VS Hello?!?
No. VS No? VS No!!!
<3; </3
:-) ;)

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14
Q

a resource whose use is subject to a variety of factors, including users’ “technoliteracy’, their considerations of audience and purpose, and physical constraints of message production (for economy and text entry reduction). (cu, 2nyt, tom/2mrw, abt, y? )

A

Respelling

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15
Q

These increase insecurities in spelling, but also tolerance
towards typographical “errors”
, which are reinterpreted
as outcomes of ______ rather than indices of lacking competence.

A

speedy text production

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16
Q

It is relationship-focused rather
than subject oriented. This can be explained by the number
of Group Chats (GCs) a person has, and the number of
individuals and GCs a person engages simultaneously.

A

CMC is INTERPERSONAL

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17
Q

The interpersonal nature of CMC is characterized by the following:

A

Turn-taking
Topic development
Back-channels
Repairs

18
Q

It is usually unplanned,
unstructured, and sometimes impulsive.

A

CMC is SPONTANEOUS

19
Q

CMC is SPONTANEOUS

This spontaneity also gave rise to ______ through ______, such as the use of “b4n” and “12P” or such terms as trolls, meme, hashtag, and meh. These can be described as mediatized stylization and popular representation.

A

Net Neologisms

Lexical Creativity

20
Q

It carries expectation of
continuous exchange.

A

CMC is Dialogical

21
Q

This is why most media platforms have a
‘Reply” or “Comment” option, while some
have a “Leave a comment” button, to ensure
continuous interaction.

A

CMC is Dialogical.

22
Q

The English language
in the New Media is:

A

Brief
Multimodal
Ideological

23
Q

Do you notice how much
people put premium on
length and on the time it
would take for them to read
an article in the net?

A

Brevity

24
Q

This refers to the layering of different digital media. We all know that words are only ever part of the picture. All texts, all communicative events, are always achieved by means of multiple semiotic resources, even text-based new media like instant- and text-messaging

A

Multimodality

25
Q

New media is inherently ideological, especially in terms of their political-economies of access and control.

A

Ideologically-motivated

26
Q

They are used to control people, and they are used to resist
control. This is quite apparent, most especially through the
symbolic power of the news and broadcast media.

A

Ideologically-motivated

27
Q

Language use is not simply a way of communicating, but a powerful resource for representing (or manipulating) its users, especially the young people - so-called ______

A

“digital natives”

28
Q

every generation likes to
_____ about the next generation’s communication
practices.

A

“complain”

29
Q

involves defining the types of information you will deliver, who are the intended recipients of that information, the format for communicating it, and the timing of its release and distribution.

A

communication planning process

30
Q

The key goal is to make sure everybody gets the right message at the right time. It serves various purposes:

A
  1. To inform
  2. To persuade
  3. To prevent misunderstanding
  4. To present a point of view or
    reduce barriers.
31
Q

Steps in Communication Planning

A
  1. Research and analyze current situation.
  2. Establish goals and objectives (short and long term).
  3. Identify the target audience (what they know, what influences them, communication impediments, etc.).
  4. Conceptualize on key messages.
  5. Strategize on communication styles and platform(s).
  6. Evaluate and anticipate.
32
Q

_______ did not only usher in new forms of
language used in new media, but also paved the way on
how communication takes place and how messages are
presented.

A

Modern technology

33
Q

Part of communication planning is deciding on the
_____ in which the message will be presented. In
some cases, the use of technology will do wonders for
your presentation.

A

platform

34
Q

________ often always require the use of technology, and these, when used properly, can do wonders for your presentation. They are visually oriented and allow multimodality and the use of such features as text, graphics, photos, audio, animations, and video.

A

Multimedia presentations

35
Q

Regardless of the software or technological tool that you use,
there are a few factors that you need to bear in mind in using
technology as an aid to communication:

A
  1. Keep it simple.
  2. Emphasize only on key ideas.
  3. Show what you can’t say.
  4. Keep the number of images you present manageable.
  5. Combine variety with coherence.
  6. Use large lettering.
36
Q

Avoiding including too much information in a graphic or in one slide. The message should be immediate and clear. By keeping the visual material simple, you also maintain
maximum personal contact with your audience.

A
  1. Keep it simple.
37
Q

When you call attention to ideas with a graphic presentation, make sure the graphic clearly illustrates your essential points and the important supporting data.

A
  1. Emphasize only on key ideas.
38
Q

The best use of visual media is to reveal material you can’t easily describe orally or with written text. Graphics, photos, charts, and illustrations can accomplish this objective.

A
  1. Show what you can’t say.
39
Q

Too many images will tire your audience (so will too much text). Eight to ten images should be the maximum number for most presentations.

A
  1. Keep the number of images you present manageable.
40
Q

If you use several images, vary the design to make them interesting, but keep them aesthetically consistent.

A
  1. Combine variety with coherence.
41
Q

Use large text font sizes with minimal use of serifs so the audience can read the text easily. In addition, do not flood your presentation with text.

A
  1. Use large lettering.

2 - PURPOSIVE COMMUNICATION (3 decks)

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