Unit 2 Theorists

Question 1

Solomon Asch

Answer 1

1907-1996
Social-cultural
- impression formation follows an organized process and that a persons characteristics are perceived relative to other characteristics
- people will obey an authority figure even if it means hurting others
- people will often ignore concrete evidence in favor of conforming to popular opinion

Question 2

Stanley Milgram

Answer 2

1933-1984
Social-cultural
- people will generally follow orders even if it means harming others
- small-world phenomenon: people are connected by 6 other people

Question 3

Philip Zimbardo

Answer 3

1933-
Cognitive/socio-cultural
Cognitive dissonance theory- impressionability of people when provided with a legitimizing ideology and social and institutional support