UNIT 2: SOCIOCULTURAL APPROACH Flashcards
Social Identity Theory
social identity: a person’s sense of who they are based on their group membership(s)
the in group will discriminate against the outgroup to enhance self image
the groups that we belong to are important for pride and self esteem
positive distinctiveness: show favoritism for our in-group and potentially discriminate against the out-group
social identification: process of adopting norms of the group to fit in
social categorization: process of classifying people based on perceived group memberships
social comparison: we increase our self esteem by comparing ingroup vs outgroup
positive distinctiveness: we only see the positive traits of our ingroup
permeability: ability to move between groups
Studies to talk about SIT
Tajfel et al
Chen et al
Tajfel et al
Tajfel et al
Aim:
Laboratory observation
Social identities are based on in-groups and out-groups
Procedure:
Boys allocated into groups based on if they liked a painting or not (Klee or Kandinsky)- random allocation. Then they were asked to give points to their group, and to the other group, where the numbers would add up to 15. So if a boy gave their team 8 points, the other team would receive 7. The points did not mean anything. Then, they were asked to reward points under a different system. If a Klee member chose a high value for another Klee member, it would give a higher profit to the out-group.
If a Klee member chose a mid-range value for another Klee member, it would give the same points for the other group.If a Klee member chose a low value for another Klee member, it would give only 1 point to the other team.
Findings:
Boys allocated more money to their own group even though the groups were meaningless
Application to theory:
in-groups are seen as more positive than out-groups and favoritism is more common in in-groups
People will feel favoritism toward their own group even if they do not have any pre-existing prejudices against the opposite group.
Evaluating Tajfel et al:
strengths
High level of control: Confounding variables were minimized.
The procedure is clear, the test is easily replicated
limitations
This theory does not encompass the entirety of who someone is.
The sample was made by opportunity and was only composed of boys with similar ages and backgrounds: low population validity and sampling bias
Very artificial setting and behavior: low ecological validity
There may have been some demand characteristics.
Chen et al
Chen et al
Aim:
Purposive sampling technique
Experiment conducted online
Investigate how culture can affect decision making.
Procedure:
The participants were shown a photo collage that would make one of their cultures more salient: either Singaporean or American
They were then faced with a decision in an online shopping scenario: wait for 5 days for the book to come or pay extra to get the book to come early.
asked to list politicians from their country
Findings:
When the participants were presented with the “singaporean” collage, they decided to wait for 5 days and listed Singaporean politicians, whereas when they were presented with the “american” college they chose to pay extra to get the book in shorter amount of time, and listed american politicians
Application to theory:
People are shaped by which group they belong to, and sometimes one particular identity becomes salient, which means more prominent.
strengths
Naturalistic study, online shopping is a phenomenon that happens outside of experimental contexts.
Very standardized, could be very easily replicated.
limitations
The fact that the study was conducted in Singapore may have been a confounding variable.
Conducted online, difficult to control all the variables.
Social Cognitive Theory
socialization: process of becoming a member of a social group, learning all the norms that make you a part of that group
primary socialization: parents and close group members
secondary socialization: what we learn from the wider society
social learning can happen both directly (we perform the task) or indirectly (we see someone else do it)
social cognitive theory suggests that behavior is learned from the environment through modeling and reinforcement
modeling: learning through the observation of other people → imitation if it leads to desirable consequences
through vicarious reinforcement
four processes of learning behavior (ARRM)
attention, observers must pay attention to the modeled behavior
retention: observes must be able to remember the features of the behavior
reproduction: observers must be able to physically/mentally reproduce the behavior
motivation: there must be motivation for replication to occur (desirable consequences)
behavior must be reinforced through reward or punishment
self efficacy→ the belief that you can learn
there must also be a similarity between the observer and the model for it to work
Studies to talk about SCT
Bandura
Joy et al
Joy et al
Aim:
Longitudinal natural experiment
Sample: children from three small Canadian towns who had had no prior exposure to television
The impact of television on children’s aggressive behaviors
Procedure:
Observation of playgrounds and levels of aggression in children. Then, television was introduced into these three small Canadian towns. The researchers came back and observed the playgrounds again and measured levels of aggression.
Findings:
Levels of violence increased after the introduction of the television in the households. Males were found to be more aggressive than females. Television, being new, also brought arousal which increased levels of violence.
Application to theory:
Children may learn behaviors by observing them: from others or from television. They will then replicate these behaviors in their own environments.
strengths
Naturalistic experiment - high ecological validity
limitations
But also low internal validity - hard to control variables
Small sample size
Difficult to generalize
temporal validity
Bandura
Aim:
The aim of this study was to demonstrate how children can learn violent behaviors from adults, if they are passive witnesses, through Social Cognitive Theory. He predicted that children exposed to aggressive behavior will then reproduce it. Another prediction was that the reproduction would be enhanced if the model and the child are of the same sex.
Procedure:
the sample was composed of 36 boys and 36 girls from ages of 37 to 69 months. (3 to 5 year old) They used one male adult and one female adult to represent the models.
However, the aggression of the children was already previously tested by observing them in a naturalistic setting. They were then placed in groups where the other children had similar levels of aggression. → matched pairs design
The children were divided into two groups, by sex. The boys or girls then observed different types of models: an aggressive behavior with a model of the same sex, an aggressive behavior with a model of a different sex, and then a passive model who was of the opposite sex or the same sex. This design covered all the different possibilities.
The children were tested individually, in order to eliminate the confounding variables of testing multiple children at once. They were brought into an observation room which was modelled as a game room. The adult then left the room and went to play with the Bobo doll. In the passive model, the model did not touch the Bobo doll and played with the other toys that were present. In the aggressive model the model presented both physical and verbal violence toward the doll. After 10 minutes, the adult returned and brought the child to another room. The child was then brought to another game room with various toys. The experimenter stayed in the room, which makes this experiment an overt observation, while the child was in the room for a total of 20 minutes.
→ observation through modeling
→ the overt observation was to demonstrate whether the children showed retention of the behaviors
Findings:
the children who observed the aggressive model made more aggressive acts than the children who observed the passive model. Boys made more aggressive acts than girls, and they also demonstrated that they thought that aggressive behaviors were not appropriate for women while they were observing the female aggressive model. This can tell us more about how we learn gender norms through enculturation. the boys in the aggressive conditions showed more aggression If the model was male than if the model was female. The girls in the aggressive conditions also showed more physical aggression if the model was male but more verbal aggression if the model was female
→ shows how identifying with the model can increase the effectiveness of social cognitive theory
→ shows how we can learn behaviors through observation
Strengths: The design covers all the possibilities of behavior and the sex of the model.
The variables are highly controlled and all the possibilities are explored: high internal validity
Limitations: However, there were 6 children per group, which means that the groups were pretty small. This doesn’t eliminate the possibility that some of the children in the groups were maybe normally aggressive.
Small sample size, and they were all children from people working at Stanford University, which makes it difficult to generalize from such a sample.
Ethical consideration: the children were exposed to violent behaviors, which may bring them some psychological stress or even physical harm in the future. This study does not show whether aggression is learned or whether it is innate.
Artificial environment: low ecological validity
sterotypes
stereotypes: a cognitive representation of a social group that helps simplify the social world and allows assumptions to be made based on limited information
type of schema that is applied to all members of a group
system or categorization, way to simplify the world, we can predict the behavior of others
false predictions
acquired indirectly, not from personal experience
schemas that help us understand the world
can be positive or negative
tend to be very general
prone to confirmation bias
can lead to memory distortion
prejudice: when we make a judgment about individuals with very little information about them except their group membership, usually negative
discrimination: when a behavior is based on stereotyping and prejudice
formation of sterotypes
the origin of stereotype can be due to 4 different phenomenon
SIT, we assume everyone in the out group is the same
conformity: we follow the norms even if they discriminate
illusory correlations: we see correlations where there are none
confirmation bias: we stop gathering information once we find some that confirms what we already know
grain of truth hypothesis: experiences are generalized and passed onto groups, as a result of an experience shared with an individual from that group that we stereotype
two studies for formation of sterotypes
park and rothbart
hilliard and liben
park and rothbart
Aim:
Girls on a college campus that were part of a sorority. Convenience sample: University of Oregon
90 participants, 3 from each sorority
To demonstrate if the members of the sorority would demonstrate the out-group homogeneity effect
Procedure:
The data was gathered using questionnaires. They were asked to rank their own sorority and an out-group sorority on ten dimensions.
Strictness of house rules and regulations
Studiousness
How well they dressed
How much they studied
How physically attractive they were
How much they helped others
How sexually active they were
Economic status
Group cohesiveness
How often they were asked out on dates
They were ranked on a 7 point scale
They were also asked to rank how similar the outgroup were, on a 9 point scale.
Findings:
The girls in all three groups viewed their own groups as being more diverse and dissimilar as the other girls were. They were demonstrating the outgroup homogeneity effect.
The girls also showed group bias
Application to theory:
The outgroup homogeneity effect that is linked to SIT can help us explain one of the possibilities for the origins of stereotypes. In group bias that was demonstrated through SIT is also a way of explaining stereotypes.
strengths
Large amount of data collected through the questionnaire
Scale that can be standardized and reproduced
limitations
Can the outgroup homogeneity effect explain all stereotypes?
This is not very generalizable
Experiment conducted over 30 years ago. Temporal validity?
hilliard and liben
Aim:
2 preschools
57 US children ranging from 3 years to 5 years, equal number of male and female students.
To determine how social category salience may play a role in the development of stereotypes and intergroup behavior in elementary school children.
Procedure:
Pre-test/post-test design. Each child completed a gender attitude test to measure “gender flexibility”. They were shown pictures of activities or occupations, and for each asked if boys, girls, or both should perform this activity. 22 culturally masculine occupations, 20 culturally feminine and 24 neutral. A second measure was taken by observing their play to determine to what extent they played with same sex, or opposite sex peers.
Then, the two schools were appointed under two conditions: one where the teacher would make a clear distinction between genders (high salience) and then teachers were given no instructions (low salience), this was the control group.
Findings:
After two weeks of high gender salience, there was a significant decrease in the number of “both”, meaning that the children had more gender stereotypes. In the control group, the statistics stay the same, however in the other group, the children played less with the opposite sex, the “outgroup”.
After the study the children participated in a debriefing program that tried to counteract those effects.
Application to theory:
Gender stereotypes can be created and reinforced
They are influenced by the environment, and can tied back to SIT
Evaluating Hilliard and Liben:
strengths
Field experiment, high ecological validity.
Easily replicable, standardized.
limitations
Low control, low internal validity.
Sampling bias: in the US preschools are not free
Middle to upper class children
The preschool had no gender norms
May not be generalizable to other schools
Does not indicate a cause and effect relationship
Some possibility of undue stress, it may be impossible to reverse the effects that were created during the study
effect of stereotypes + 2 studies to use
stereotype threat: situation in which people are or feel themselves to be at risk of conforming to stereotypes about their own social groups → “spotlight anxiety” that might undermine experience
stereotypes can also affect our memory
memory distortion, we only remember it if it fits within our stereotypes
Martin & Halverston
Steele and Aronson
Martin & Halverston
Aim:
wanted to investigate how schemas about oneself (stereotypes about yourself) play a role in how children understand and learn about gender roles.
The sample was made up of 48 children (24 males and 24 females) aged 5 - 6 years old. All were enrolled in local kindergartens.
Procedure:
Children were given a test to assess their level of gender stereotyping prior to the experiment.
Given 16 pictures, the researchers showed the children pictures of males and females in activities that were either in line with gender role schemas or inconsistent with gender role schemas (a girl holding a doll vs a girl holding a hammer)
They were not told that they would have to remember the images.
A week later, the children were asked to remember what they had seen in the pictures.
Were asked about 24 pictures, 16 they had seen and 8 they had not seen, to test for bias
Findings:
For pictures with female actors, those activities consistent with gender stereotypes were more often remembered than inconsistent activities, whereas for pictures with male actors, those activities inconsistent with the stereotype were remembered better.
Shows what we may think about what is “allowed” as a male
Children were more confident and demonstrated less distortion of memory when the stories were consistent with gender schema.
This supports the theory that stereotypes affect both the encoding and retrieval of information.
Evaluating Martin & Halverston
Strengths:
The study is highly standardized and can be replicated to determine its level of reliability.
Limitations:
The task has low ecological validity as the task is very artificial and the study is highly controlled.
The study may not reflect how children process information about gender in the real world.
there is an assumption made that information is actively pursued by children and that their behaviour develops as a result of schema development