Unit 2 Marketing Flashcards
1
Q
marketing mix
A
product, place, price, promotion
2
Q
4 part hook model(Hooked by Nir Eyal)
A
trigger, action, variable reward, investment
3
Q
This Is Marketing- Seth Godin
A
attention, trust, connection
4
Q
about to happen
A
impending
5
Q
significant
A
sizeable
6
Q
keep
A
retain
7
Q
based on evidence
A
informed decision
8
Q
keeping track
A
record keeping
9
Q
a new business activity that involves risk
A
business venture
10
Q
ability to survive successfully
A
feasibility
11
Q
types of marketing
A
traditional, outbound, inbound, digital, word of mouth, relationship
12
Q
appearance
A
advent
13
Q
disruption, annoyance
A
intrusive
14
Q
unsolicited phone call
A
cold calling
15
Q
sending many emails at once
A
email blast
