Unit 2 Marketing Flashcards by Adriana Slezarikova

Q

marketing mix

A

product, place, price, promotion

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

4 part hook model(Hooked by Nir Eyal)

A

trigger, action, variable reward, investment

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

This Is Marketing- Seth Godin

A

attention, trust, connection

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

about to happen

A

impending

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

significant

A

sizeable

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

keep

A

retain

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

based on evidence

A

informed decision

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

keeping track

A

record keeping

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

a new business activity that involves risk

A

business venture

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

ability to survive successfully

A

feasibility

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

types of marketing

A

traditional, outbound, inbound, digital, word of mouth, relationship

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

appearance

A

advent

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

disruption, annoyance

A

intrusive

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

unsolicited phone call

A

cold calling

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

sending many emails at once

A

email blast

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

to use sth to maximum advantage

A

leverage

Q

surround

A

encompass

Q

very concentrated

A

laser-focused

Q

excellent, of a high quality

A

top-hotch

Q

requirement

A

imperative

Q

suggest

A

imply

Q

main ideas/principles

A

watchword

Q

sell right s to manufacturing proccesses

A

licensing

Q

working together with another company

A

joint ventures

Q

company buys a local firm

A

direct investment

Q

expensive goods

A

up-market

Q

affordable

A

mid-market

Q

essence, what makes product stand out

A

unique selling point

Q

segment of a larger market

A

market niche

Q

sells in large quantities

A

whole seller

Q

attracted

A

seduced

Q

of great energy

A

powerhouse

Q

showing good judgement

A

discerning

Q

domain, kráľovstvo

A

realm

Q

to be tied up, ukotvený

A

to be anchored

Q

giving all of one’s effort

A

to be intent of

Q

make weaker

A

dilute