Unit 2: Lesson 1

Question 1

-written description of the business. That you will establish in the future

-guides the entrepreneur on which strategies would be most beneficial

-“birds eye view”

-2 to 3 pages

-written before or during the first few years of the enterprise

Answer 1

Business Plan

Question 2

3 factors of a business plan

Answer 2

Realistic

Specific

Followed Through

Question 3

Method to identify/ determine what a client needs from a product

Answer 3

Identifying Customer Needs

Question 4

Steps in identifying Customer Needs

Answer 4

1.) gather raw data

2.) interpreting data

3.) organizing data

4.) reflect the process

Question 5

___ Technique (made by ______, 1980s). Having several quality checks when Organizing Data

Answer 5

Kano Technique, made by Noriaki Kano, 1980s

Question 6

Kinds of quality:

___

___

___ : product qualities assumed to be met

___ : neither sensible nor dangerous

___ : either satisfaction or discontentment

Answer 6

Attractive quality

One-dimensional quality

Must-be quality

Indifferent quality

Reverse quality