Lesson 2.2 Flashcards
1
Q
Strengths and weaknesses are internal elements, opportunities and threats are external elements
A
Development of SWOT analysis
2
Q
Define SWOT analysis
A
Strengths, Weaknesses, Opportunities, Threats
3
Q
Things that the company does well
A
Strengths
4
Q
Things that the company lacks
A
Weaknesses
5
Q
Factors/events in the environment of the business which are favorable for growth and success
A
Opportunities
6
Q
Elements that could endanger the profitability
A
Threats
