Unit 2: International marketing Flashcards
Academic
A person who teaches or does research at a university or college
Cosmetics
A substance that you put on your face or body to make it more attractive (make up)
Target market
A particular group of consumers at which point a product or service is aimed
Segment
A part of something that is separate from the other parts or can be considered separately
Adaptation
The process of changing something, for example your behaviour, to suit a new situation
Penetration
The act or process of making a way into or through something
Market penetration
The extent to which a product is recognized and bought customers in a particular market
Product placement
A practice in which manufacturers of goods gain exposure for their products by paying for them to be featured in films and television programmes
Product portfolio
The collection of all the products or services offered by a company
Profile
A description of something that gives useful information
Customer profile
A description of a customer or set of customers that includes demographic, geographic, and psychographic characteristics, as well as buying patterns and purchase history.
Retention
The action of keeping something rather than losing or stopping it
To retain
To keep something
Customer retention
The ability of a company or product to keep its customers over some specified period
Customer base
The group of customers who repeatedly purchase the goods or services of a company
Brand positioning
The process of positioning your brand in the mind of customers
Brand identity
The visible elements of a brand that together identify and distinguish the brand in the customer’s mind
Brand extension
Using an established brand name or trademark on new products, so as to increase sales
Niche
- A small hollow place especially in a wall to contain a statue, or in the side of a hill
- An opportunity to sell a particular product to a particular group of people
Market niche
An opportunity to sell a particular product to a particular group of people
To seduce
To persuade someone to do something that they would not usually agree to do by making it seem very attractive
Discerning
Able to show good judgement about the quality of something
Realm
Domain, field, area
Anchored
Firmly fixed so that it does not move