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ENSK3VI05 > Unit 2: International marketing > Flashcards

Unit 2: International marketing Flashcards

1
Q

Academic

A

A person who teaches or does research at a university or college

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2
Q

Cosmetics

A

A substance that you put on your face or body to make it more attractive (make up)

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3
Q

Target market

A

A particular group of consumers at which point a product or service is aimed

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4
Q

Segment

A

A part of something that is separate from the other parts or can be considered separately

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5
Q

Adaptation

A

The process of changing something, for example your behaviour, to suit a new situation

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6
Q

Penetration

A

The act or process of making a way into or through something

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7
Q

Market penetration

A

The extent to which a product is recognized and bought customers in a particular market

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8
Q

Product placement

A

A practice in which manufacturers of goods gain exposure for their products by paying for them to be featured in films and television programmes

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9
Q

Product portfolio

A

The collection of all the products or services offered by a company

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10
Q

Profile

A

A description of something that gives useful information

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11
Q

Customer profile

A

A description of a customer or set of customers that includes demographic, geographic, and psychographic characteristics, as well as buying patterns and purchase history.

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12
Q

Retention

A

The action of keeping something rather than losing or stopping it

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13
Q

To retain

A

To keep something

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14
Q

Customer retention

A

The ability of a company or product to keep its customers over some specified period

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15
Q

Customer base

A

The group of customers who repeatedly purchase the goods or services of a company

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16
Q

Brand positioning

A

The process of positioning your brand in the mind of customers

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17
Q

Brand identity

A

The visible elements of a brand that together identify and distinguish the brand in the customer’s mind

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18
Q

Brand extension

A

Using an established brand name or trademark on new products, so as to increase sales

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19
Q

Niche

A
  1. A small hollow place especially in a wall to contain a statue, or in the side of a hill
  2. An opportunity to sell a particular product to a particular group of people
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20
Q

Market niche

A

An opportunity to sell a particular product to a particular group of people

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21
Q

To seduce

A

To persuade someone to do something that they would not usually agree to do by making it seem very attractive

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22
Q

Discerning

A

Able to show good judgement about the quality of something

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23
Q

Realm

A

Domain, field, area

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24
Q

Anchored

A

Firmly fixed so that it does not move

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25
Q

An anchor

A

A heavy metal object that is attached to a rope or chein and dropped over to the side of a ship or boat to keep it in one place

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26
Q

Signature

A

A particular quality that makes something different from other similar things and makes it easy to recognize

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27
Q

Aspire

A

To have a strong desire to achieve or to become something

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28
Q

Mature market

A

A market whose growth has stopped and which is functioning without change or innovation

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29
Q

Relentlessly

A

In a way that continues strongly, without stopping, giving up or getting less strong

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30
Q

Modernity

A

The condition of being new and modern

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31
Q

Distinction

A

A clear difference or contrast especially between people or things that are similar or related

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32
Q

To dilute

A
  1. To make a liquid weaker by adding water or another liquid to it
  2. Make weaker or less effective
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33
Q

To account for

A

To be the explanation or cause of something

34
Q

Revenue

A

Income

35
Q

Potential

A

The possibility of something happening or being developed or used

36
Q

Apetite

A

A strong desire for something

37
Q

Sceptical

A

Having doubts that a claim or statement is true or that something will happen

38
Q

Recession

A

A difficult time for the economy of a country, when there is less trade and industrial activity than usual and more people are unemployed

39
Q

Curriculum

A

Combination of different training arranged in a sequence

40
Q

Retail chain

A

A retail outlet in which several locations share a brand, central management, and standardized business practises

41
Q

Brief

A

A set of instructions or information

42
Q

Design brief

A

A written document for a design project developed by a person or team

43
Q

Market leader

A

The company selling the largest quantity of a particular product

44
Q

Sector

A

A part of an area of activity, especially of a country’s economy

45
Q

Market sector

A

A particular part of a market, for example a particular activity, product or customer

46
Q

Price promotion

A

Reducing the price of a product or services in short term to attract more customers and increase the sales volume

47
Q

Conference

A

A large official meeting, usually lasting for a few days. at which people with the same work or interests come together to discuss their views

48
Q

Accommodation

A

A place to live, work or stay in

49
Q

Facilities

A

Buildings, services. equipment, that are provided for a particular purpose

50
Q

Location

A

A place where something happens or exists

51
Q

Product launch

A

The act of making a product available for the public for the first time

52
Q

Boutique hotel

A

A small stylish hotel, typically one situated in a fashionable urban location

53
Q

Budget

A

Cost, money spent

54
Q

A delegate

A

A person who attends a conference

55
Q

Excursion

A

A short journey made for pleasure, especially one that has been organized for a group of people

56
Q

Physique

A

The size and shape of a person’s body

57
Q

Fragrance

A

A good smell; a liquid that you put on your skin in order to make yourself smell nice

58
Q

Product portfolio

A

The collection of all the products or services offered by a company

59
Q

Launch

A

The act of making a product available to the public for the first time

60
Q

Urban

A

Connected with a town or a city

61
Q

Ambassador

A

A representative

62
Q

Redwood

A

A very tall type of tree that grows especially in California and Oregon

63
Q

Cedar

A

The hard wood of the cedar tree, which has a sweet smell

64
Q

Aroma

A

A pleasant, noticeable smell

65
Q

Scent

A

A pleasant smell

66
Q

Sophisticated

A

Having a lot of experience of the world and knowing about fashion, culture and other things that people think are socially important

67
Q

Target audience

A

A particular group at which a product as a film or advertisement is aimed

68
Q

Premium

A

Of a very high quality

69
Q

Retail

A

The selling of goods to the public, usually through shops/stores

70
Q

Toiletries

A

Things such as soap or toothpaste that you use for washing, cleaning your teeth, etc.

71
Q

Radio spots

A

Radio advertisements

72
Q

Prestigious

A

Respected and admired as very important or of very high quality

73
Q

E.g.

A

For example

74
Q

Etc.

A

And so on

75
Q

Embassy

A

The building where the ambassador and his/her staff work

76
Q

Alluring

A

Attractive and exciting in a mysterious way

77
Q

Resilient

A

Able to feel better quickly after something unpleasant such as shock. injury, etc.

78
Q

Optimistic

A

Expecting good things to happen or something to be successful; showing this feeling

79
Q

Overseas

A

Connecting with foreign countries, especially those separated from your country by the sea or ocean

80
Q

Sequence

A

A set of events, actions, numbers, etc. which have a particular order and which led to a particular result

81
Q

Emerging market

A

A country that has some characteristics of a developed market, but does not meet standards to be a developed market

82
Q

Outlet

A

A shop or an organization that sells goods made by a particular company or a particular type

ENSK3VI05 (8 decks)

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