Unit 2: International marketing Flashcards
Academic
A person who teaches or does research at a university or college
Cosmetics
A substance that you put on your face or body to make it more attractive (make up)
Target market
A particular group of consumers at which point a product or service is aimed
Segment
A part of something that is separate from the other parts or can be considered separately
Adaptation
The process of changing something, for example your behaviour, to suit a new situation
Penetration
The act or process of making a way into or through something
Market penetration
The extent to which a product is recognized and bought customers in a particular market
Product placement
A practice in which manufacturers of goods gain exposure for their products by paying for them to be featured in films and television programmes
Product portfolio
The collection of all the products or services offered by a company
Profile
A description of something that gives useful information
Customer profile
A description of a customer or set of customers that includes demographic, geographic, and psychographic characteristics, as well as buying patterns and purchase history.
Retention
The action of keeping something rather than losing or stopping it
To retain
To keep something
Customer retention
The ability of a company or product to keep its customers over some specified period
Customer base
The group of customers who repeatedly purchase the goods or services of a company
Brand positioning
The process of positioning your brand in the mind of customers
Brand identity
The visible elements of a brand that together identify and distinguish the brand in the customer’s mind
Brand extension
Using an established brand name or trademark on new products, so as to increase sales
Niche
- A small hollow place especially in a wall to contain a statue, or in the side of a hill
- An opportunity to sell a particular product to a particular group of people
Market niche
An opportunity to sell a particular product to a particular group of people
To seduce
To persuade someone to do something that they would not usually agree to do by making it seem very attractive
Discerning
Able to show good judgement about the quality of something
Realm
Domain, field, area
Anchored
Firmly fixed so that it does not move
An anchor
A heavy metal object that is attached to a rope or chein and dropped over to the side of a ship or boat to keep it in one place
Signature
A particular quality that makes something different from other similar things and makes it easy to recognize
Aspire
To have a strong desire to achieve or to become something
Mature market
A market whose growth has stopped and which is functioning without change or innovation
Relentlessly
In a way that continues strongly, without stopping, giving up or getting less strong
Modernity
The condition of being new and modern
Distinction
A clear difference or contrast especially between people or things that are similar or related
To dilute
- To make a liquid weaker by adding water or another liquid to it
- Make weaker or less effective
To account for
To be the explanation or cause of something
Revenue
Income
Potential
The possibility of something happening or being developed or used
Apetite
A strong desire for something
Sceptical
Having doubts that a claim or statement is true or that something will happen
Recession
A difficult time for the economy of a country, when there is less trade and industrial activity than usual and more people are unemployed
Curriculum
Combination of different training arranged in a sequence
Retail chain
A retail outlet in which several locations share a brand, central management, and standardized business practises
Brief
A set of instructions or information
Design brief
A written document for a design project developed by a person or team
Market leader
The company selling the largest quantity of a particular product
Sector
A part of an area of activity, especially of a country’s economy
Market sector
A particular part of a market, for example a particular activity, product or customer
Price promotion
Reducing the price of a product or services in short term to attract more customers and increase the sales volume
Conference
A large official meeting, usually lasting for a few days. at which people with the same work or interests come together to discuss their views
Accommodation
A place to live, work or stay in
Facilities
Buildings, services. equipment, that are provided for a particular purpose
Location
A place where something happens or exists
Product launch
The act of making a product available for the public for the first time
Boutique hotel
A small stylish hotel, typically one situated in a fashionable urban location
Budget
Cost, money spent
A delegate
A person who attends a conference
Excursion
A short journey made for pleasure, especially one that has been organized for a group of people
Physique
The size and shape of a person’s body
Fragrance
A good smell; a liquid that you put on your skin in order to make yourself smell nice
Product portfolio
The collection of all the products or services offered by a company
Launch
The act of making a product available to the public for the first time
Urban
Connected with a town or a city
Ambassador
A representative
Redwood
A very tall type of tree that grows especially in California and Oregon
Cedar
The hard wood of the cedar tree, which has a sweet smell
Aroma
A pleasant, noticeable smell
Scent
A pleasant smell
Sophisticated
Having a lot of experience of the world and knowing about fashion, culture and other things that people think are socially important
Target audience
A particular group at which a product as a film or advertisement is aimed
Premium
Of a very high quality
Retail
The selling of goods to the public, usually through shops/stores
Toiletries
Things such as soap or toothpaste that you use for washing, cleaning your teeth, etc.
Radio spots
Radio advertisements
Prestigious
Respected and admired as very important or of very high quality
E.g.
For example
Etc.
And so on
Embassy
The building where the ambassador and his/her staff work
Alluring
Attractive and exciting in a mysterious way
Resilient
Able to feel better quickly after something unpleasant such as shock. injury, etc.
Optimistic
Expecting good things to happen or something to be successful; showing this feeling
Overseas
Connecting with foreign countries, especially those separated from your country by the sea or ocean
Sequence
A set of events, actions, numbers, etc. which have a particular order and which led to a particular result
Emerging market
A country that has some characteristics of a developed market, but does not meet standards to be a developed market
Outlet
A shop or an organization that sells goods made by a particular company or a particular type
