Unit 2 - International Marketing Flashcards by Lennart Erikson

Q

competitive advantage

A

Wettbewerbsvorteil

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Q

brand identity

A

Marke(-nidentität)

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Q

market segmentation

A

Marktsegmentierung

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Q

customer retention

A

Kundenbindung

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Q

wholesaler

A

Großhändler

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Q

retailer

A

(Einzel-)Händler

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Q

discount

A

Rabatt

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Q

survey

A

Umfrage

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Q

installment plan

A

Ratenplan

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Q

niche market

A

Marktnische, Marktlücke

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Q

Unique selling point (USP)

A

Alleinstellungsmerkmal

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Q

advertising campaign

A

Werbekampagne

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Q

product placement

A

Produktplazierung/ Markteinführung

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Q

brand image

A

Markenimage, Markenprofil

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Q

market niche

A

Marktnische

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Q

to launch a product

A

ein Produkt einführen

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Q

brand loyalty

A

Markentreue

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Q

market leader

A

Marktführer

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Q

purchasing decision

A

Einkaufsentscheidung

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Q

word of mouth advertising

A

Mundpropaganda

Q

distribution channel

A

Absatzkanal, Vertriebsweg

Q

brand positioning

A

Markenplatzierung

Q

domestic market

A

Inlandsmarkt/ Binnenmarkt

Q

overseas market

A

Überseemarkt

Q

Wettbewerbsvorteil

A

competitive advantage

Q

Marke(-nidentität)

A

brand identity

Q

Marktsegmentierung

A

market segmentation

Q

Kundenbindung

A

customer retention

Q

Großhändler

A

wholesaler

Q

(Einzel-)Händler

A

retailer

Q

Rabatt

A

discount

Q

Umfrage

A

survey

Q

Ratenplan

A

installment plan

Q

Marktnische, Marktlücke

A

niche market

Q

Alleinstellungsmerkmal

A

Unique selling point (USP)

Q

Werbekampagne

A

advertising campaign

Q

Produktplazierung/ Markteinführung

A

product placement

Q

Markenimage, Markenprofil

A

brand image

Q

Marktnische

A

market niche

Q

ein Produkt einführen

A

to launch a product

Q

Markentreue

A

brand loyalty

Q

Marktführer

A

market leader

Q

Einkaufsentscheidung

A

purchasing decision

Q

Mundpropaganda

A

word of mouth advertising

Q

Absatzkanal, Vertriebsweg

A

distribution channel

Q

Markenplatzierung

A

brand positioning

Q

Inlandsmarkt/ Binnenmarkt

A

domestic market

Q

Überseemarkt

A

overseas market