Unit 2 - Basics of Communication Flashcards
Selection
When you choose to focus on certain info, and ignore others
Selective Exposure
We only expose ourselves to info that reinforces our existing beliefs, and ignore info that goes against our beliefs
Selective Attention
Once exposed to info, we pay attention to certain info and ignore others
Selective Perception
Our inclination to see, hear, and believe what we want
Selective Recall
We remember things that we agree with, and cannot remember things that go against our beliefs
Organization
When a communicator groups information into smaller units to make better sense out of it
Figure & Ground Organization
Focusing on one figure, and leaving everything else in the background
Closure Organization
Closing gaps by filling in missing information
Proximity Organization
Grouping things together based on their closeness or proximity to one another
Similarity Organization
Organizing things based on the similarities they share
What factors influence perception?
Biological, Past Experiences, Identity, Current Internal Status
Self-Concept
The comprehensive way in which we define ourselves.
Self-Esteem
The degree to which you approve of yourself, your approval of your self-concept
Stereotype
Inaccurate perceptions based on generalizations
Attribution Error
Inaccurate assumptions we naturally make
Fundamental attribution error
Attributing positive outcomes that someone experiences to external sources, and negative outcomes to internal sources.
Locus of causation
The source of a person’s behavior whether internal or external