Unit 2: Attitudes and Values Flashcards
Attitudes
Evaluative statements or judgments concerning objects, people, or events.
Components: ABC
Attitude and Behaviour
Leon Festinger and Cognitive Dissonance
Individuals seek to reduce this uncomfortable gap, or dissonance, to reach stability and consistency. Consistency is achieved by changing the attitudes, modifying the behaviors, or through rationalization
Desire to reduce dissonance depends on:
Importance of elements
Degree of individual influence
Rewards involved in dissonance
Moderating variables for attitudes
The most powerful moderators of the attitude-behavior relationship are:
Importance of the attitude
Correspondence to behavior
Accessibility
Existence of social pressures
Personal and direct experience of the attitude
Predictive behaviour from attitudes
Important attitudes have a strong relationship to behavior.
The closer the match between attitude and behavior, the stronger the relationship:
Specific attitudes predict specific behavior
General attitudes predict general behavior
The more frequently expressed an attitude, the better predictor it is.
High social pressures reduce the relationship and may cause dissonance.
Attitudes based on personal experience are stronger predictors.
Types of change
congruent and incongruent
barriers to change attitudes
Prior commitments (escalation of commitment)
Strong commitment
Publicly expressed attitudes
Low credibility
Insufficient information
Degree of fear
Recommendations to change attitudes
Providing new information
Use of fear
Resolving discrepancies
Influence of friends or peers
The co-opting approach
Oral persuasion technique
Training sessions
Others
Formation of attitudes
Direct personal experiences
Association
Family and peer groups
Economic status and occupation
Mass communication
Overcoming resistance to change
- Education and communication
- Participation and involvement
- facilitation and support
- Manipulation and co-option
- Negotiation and bargaining
- Explicit and implicit coercion
Work attitudes
Job satisfaction, job involvement, psychological empowerment, organisational commitment, Perceived Organizational Support, employee engagement
Job satisfaction, how to measure and satistics
slide 7 Work-related
Influences of job satisfaction
Job conditions, pay, CSR, personality
Impact of job dissatisfaction
Exit, voice, neglect, loyalty
Outcomes and consequences of Job satisfaction/dissatisfaction
Job Performance
Organizational Citizenship Behaviors
Customer Satisfaction
Life satisfaction
Absenteeism
Turnover
Workplace deviance
Counterproductive workplace behaviour
Actions that actively damage the organization, including stealing, behaving aggressively toward coworkers, or being late or absent.