UNIT 2 Flashcards
one off production
expensive, made-to-measure, highly skilled workers
mass production
products that don’t change with fashion, identical, cost effective
progressive bundle system
teams produce parts of a garment to be passed onto the next team
EPOS
electronic point of sale, tills in the shops which give details of what is being sold
QRM
quick response manufacturing, produces garments quickly in response to customer demand
What does a fashion designer do?
creating designs by hand or CAD, keeping up-to-date with trends, work with buyers and forecasters to develop products
what does a retail buyer have to consider before buying?
customer demand, market trends, store policy
What does a merchandiser do?
ensure products appear at the right store a the right time, accurately forecast trends, plan stock levels
what does a fabric and garment technologist do?
works on the design, development, and production of fibres, yarns, and textiles
what does a visual merchandiser do?
design displays - window and in-store
fad
catch on well and peak quickly
example of a fad
jeggings
classic
practical, easy to use products that are always needed
example of a classic product
tights
standard product life cycle
most fashion products follow a standard cycle lasting about two years
example of a product with a standard life cycle
pencil skirt
characteristics of niche markets
large enough to be profitable, has demand growth potential, sufficiently differenciated
advantages of niche markets
less competition, clear focus, requires fewer resources
disadvantages of niche markets
lack of economies of scale, attracts competition, small number of customers
economy of scale
buy more so get it cheaper
examples of niche markets
industrial clothing, hoppy clothing, subculture clothing
ecommerce
refers to the buying and selling over the internet
examples of ethical issues
body image, fur, cultures
negative effects of major developments in textiles technology
more products so bad on environment
throwaway fashion
less employment so bad for economy
ethical issues (pressure to make garments cheaper so pay people less)
trickle down effect
style adopted by top of society and lower people try to copy it but once the lower people have it the top people don’t want it
example of trickle down effect
Burberry’s iconic check was easily copied and sold cheaply so now is rarely used
example of a trade fair
Premiere Vision, held twice a year in Paris
eco-fashion
clothes that take into account the environment, the health of consumers, and the working conditions of people in the fashion industry
risk assesment
identifying the risks and putting control systems in place to minimise the risk of injury or accident
HSE
(the health and safety executive) advises people of health and safety and sets regulations that employers must follow
BS5722
flammability of fabrics used in sleepwear and dressing gowns
performance textiles
for outdoor pursuits or sport - specific end use eg skiing or swimming
what is vivienne westwood best known for?
setting off the punk trend and being generally shocking and controversial
major developments in fibre production
non traditional fibre sources such as pineapple leaf
major developments in yarn production
heat treatments on yarn to give texture such as crimping or bulking
biomimetrics
fabrics that imitate nature
example of biomimetrics
fastskin by speedo - fabric for swimwear that acts like shark skin
the age of opulence
1900-1910
the health corset
invented by a french woman
confined the waist even more than before
s-bend
edwardian + heavily corseted
t-shape silhouette
huge hats and slimmer and straighter dresses
1908 ish
Paul Poiret
1900-1910
got rid of the corset
Boer war influence on fashion
1900-1910
men wore their uniforms to social events
fashion of the flappers
cloche hats, bobbed hair, short skirts
handbags in 1900-1910
women didn’t generally carry handbags
small, decorative, hung on delicate straps from the wrist
influence of the suffragettes in 1900-1910
tailored jackets and trousers called a tailor-made as more practical and masculine
Role of women in 1900-1910
Role as ornaments
Highly impractical dress style
Hobble skirts
1910-1920
Narrow at hem so women could only take small steps
An influential designer for 1910-1920 decade and his influences
Poiret
Art and design of the Middle East and India as seen with his Turkish skirt and harem skirt
Pneumonia blouse
1913
V neck neckline - the doctors warned it was a danger to health
How did dancing affect fashion in 1910-1920? And what types of dance were most popular?
Tango dress
Ragtime dance needed easy fitting dresses
Impact of WW1 on fashion
Skirts shorter
A lot of women having to work so styles were more practical
Chanel in 1910-1920
In 1916 her simple tops, skirts, and chemise dresses were popular
ethical issues in fashion
body image fur cultures consumption environment advertising forgeries sweatshops inequality blood diamonds
what does a colourist do
resourcing colours and producing mood boards
producing colour stories for the future
product classification groups
furnishing textiles
industrial textiles
performance textiles
geotextiles
permeable membranes made mainly from synthetic fibres, used in contact with soil or rocks in the construction of roads etc
examples of japanese designers
rei kawakubo
issey miyake
yohji yamamoto
examples of textiles designers
zika ascher
bronwy bancroft
sigrun berg
examples of young and british designers
j w anderson
charli cohen
molly goddard
describe the fashion of the edwardian era (1900-1910)
great ostentation and extravagance
men’s fashion 1900-1910
english gentlemen (correctly dressed)
kahki uniforms
uniforms for special occasions
influence of cinema and the russian ballet on fashion 1900-1910
interior decoration, jewellery, dress design more colourful
sports for women in 1900-1910
clothes more relaxed but by today’s standards still highly unsuitable
women’s hairstyles of the 1910s
dutch bob (short and straight) titus cut (wavy and feathery)
effect of ready made clothes in england and america 1910-1920
class distinction through dress was not quite so blatant
teenage dressing in 1910s
girls: called flappers
boys: more casual, use of home knitting
men’s fashion in 1910s
trench coat became popular by burberry’s of london
how was cinema an important influence on women in 1910s
heavily outlined eyes
sophisticated
headbands
long cigarette holders
dance in 1910s
jazz
why were there egyptian influences in the roaring twenties
the excavations of tutankhamen’s tomb
egyptian influences twenties
egyptian style motifs in embroidery on dresses, jackets, an coats
how high were the very short skirts of the twenties
5cm below the knee
new things in the twenties
cosmetics and sunbathing
garconne look
short, straight silhouette
deliberately flatten breasts
chanel in the twenties
use of jersey fabrics
little black dress
men’s fashion of the twenties
exaggeratedly wide flapping trousers known as oxford bags
literary and artistic figures eg cecil beaton had flamboyant style of dress that was not accepted
children’s fashio in the twenties
miniature versions of the adult fashions , simpler and easy fitting
mass entertainment in the twenties
charleston dance - glitter embroidered bodices
cinema where people copied the outfits
popular cruises in the thirties
swimwear - introduction of the 2 piece swimming costume
sportswear of the thirties
designed to cater for the functional needs of the sport rather than modifying basic day styles
foxes in the thirties
fur trimming was popular, pair of foxes worn as accessories
name an influential designer of the thirties and why they were innovative
schiaparelli - use of the zip fastener in haute couture
what was schiaparelli influenced by
surrealistic art eg by salvador dali
as shown by shocking pink
cinema stars who were admired for their fashion in the thirties
greta garbo and marlene dietrich
children’s clothes in the thirties
girl’s outfits looked less like miniature versions of women’s fashions - dresses cut like a long button through shirt were popular
men’s fashion in the thirties
inspired by the filmstars and sportsmen in the mass media of the time i.e. athletic wide shouldered figure
what did balenciaga’s silhouette look like in the thirties
hourglass figure, longer skirts
siren suits
all in one boiler suits worn by women and children in air raid shelters in ww2
impact of ww2 on fashion
clothes and fabrics were rationed from 1941 onwards so make do and mend
regulations on clothes in ww2
utility clothes (regulations introduced on the amount of material used and quality eg number of pockets)
cc41
clothing control 1941
used in utility clothing
british couture designers in the forties who designed special ranges of utility clothes
norman hartnell and digby morton
american designers in the forties
american women needed practical clothes and their everyday outfits were based on interchangeable separates - idea began catching on in europe
where did special teenage fashions begin in the forties
usa
men’s fashion in the forties
american fashions dominated
wedge-shaped line: padded shoulders and wide straight trousers
demob suit
when men were demobilised at the end of ww2 they were given a poor quality civilian suit
dior’s new look
1947
post war younger generation fashion
ww2
boys: casual t shirts
girls; either v full or v narrow skirts
young men’s fashion in the forties
duffle coats and army surplus stuff
influence of cycling in young women’s fashion in the forties
pedal pushers - trousers
swimwear in the forties
the first bikini appeared named after the atomic bomb test at bikini atoll
what did clothing manufactures focus on in the forties
the youth market
made young looking inexpensive dresses for summer
when was nylon discovered and when was it used
discovered in 1929
commercially available in 1940 - used for stockings
name two designers of the 50s and what their style was
dior and balenciaga
ultra feminine styles and a semi-fitted look
basics of a woman’s wardrobe in the 50s
tailored clothes - suit jackets and matching skirts
sheath dresses
50s, made of rayon, worn in the summer
shoes of the 50s
stiletto heeled shoes
evening dresses in the 50s
very full skirts to achieve victorian style silhouette
men’s fashion in the 50s
slim ties, drainpipe trousers finished above the ankle
called teddy boys
rock and roll stars of the 50s and their fashion
elvis, james dean
leather jackets, tshirts, blue jeans
chanel in the 50s
classic suits and cardigan jackets
the sack
1957 easier fitting dress that was short in length
new synthetic fibres of the 50s
terylene, acrilan, bri-nylon, orlon
lycra in 1959
trousers for women in the 50s
accepted as casual wear but not worn in offices or fancy restaurants
fashion of the anti establishment views held in the late 50s
beatnik - short tight skirts, flannel shirts, denim jeans, leather jackets
example of cult fashions in the 50s
yves saint laurent
Explain the popularity of the Chanel suit in the 1960s
Interchangeable separates but still formal
Explain the popularity of the shift dress of the 60s
Suited the arm and hip movements of the twist (dance craze) due to being sleeveless and unfitted line
Types of trouser style in the sixties
Hipster
Bell bottom
The western look 1960s
A lot of denim basically
What were 1960s stretch trousers made from?
Wool and helanca or wool and bri-nylon to make them skin tight
Use of leather in the sixties
Kinky leather gear (basically using leather for everything)
Impact of PVC on the 60s
It was shiny and brightly coloured and less expensive and so the ‘wet-look’ became fashionable
Explain unisex fashions of the sixties
Trousers and shirts of the same fabrics and colours were worn by men and women
Impact of the Beatles on sixties fashion
Slim fitting, high fastening or collarless suits and jackets
André Courrèges’ autumn 1964 collection
Space exploration
The mini skirt
Pierre Cardin’s designs in the sixties
Futuristic with clean architectural designs
Mary Quant in the 60s
Opened her first shop called bazaar in 1955
Shortened skirt lengths and used vibrant colours and stripes
Reefer jackets
1960s
Double breasted jackets in flannel and gabardine
Describe the boyish look of the 1960s
Simple tshirt dresses
Short hairstyles
Twiggy
Dolly look of the 1969s
Skinny ribs (ribbed pullovers in pastel colours)
Lace
Pale colours
Fashion photography in the 60s
In colour
Models jumping and running to fit the mood of the swinging sixties
Popular fabrics of the sixties and why were they popular
Crimplene and trevira
Easy care
Children’s clothes in the 1960s
Colourful
Knitted fabrics
Dungarees
Describe menswear in the sixties
Peacock revolution (bc colourful)
Unisex
Suits and jackets still based on Italian shapes of the 50s
Shirt collars were small
1960s: hippies and flower power, describe the look
Floor length kaftans
Beading
Flared
Loose fits
1960s: the romantic look, describe the look
Crushed velvet
Frilly blouses
Zhivago coats (also called maxi coats)
1960s
Lower calf and ankle length coats
When were midis introduced and why were they largely unsuccessful?
1969s
Minis were still popular and new so people not ready to give them up
Sports clothing in the sixties
Skiing holidays not exclusively for the wealthy anymore
Anoraks used for everyday wear
Bikinis became smaller
What fashion item became popular in the seventies due to and increase in women’s self confidence
Hot pants
Shoes of the seventies
Platform soles
What did stylish young women wear in the seventies
Trousers suits
Popular styles of trouser suits in the seventies
Flares and bags
Fashion for men and women in the 70s
Unisex
Children’s clothes in the 70s
Children’s market growing in importance so parents spending more than previous generations
Young men’s fashion in the seventies
Large collared shirts
Wide kipper ties
Necklaces
Most universally worn garment of the 70s
Blue denim jeans
Styles of jeans in the 70s
Faded
Ragged hem
Designer jeans in the 70s
Calvin Klein, Ralph Lauren, parry Ellis
T-shirts in the 70s
Had names, slogans, messages on them etc
Skinheads in the 70s
Bovver boots
Baggy trousers
Vest
The clothing market in the 70s
Highly competitive
Look for new ways to cut costs
Manufacturing in India and Far East
Laura Ashley in the seventies
Country style
Victorian prints
Ankle length skirts
Bodices
Film and pop music in the seventies
Stars exaggerated or endorsed trends rather than starting new ones
Middle East war 1973
Fuel prices rose
People had less money to spend on clothes
Kenzo in the seventies
Ethnic look
Nostalgia for the 20s
Layered look70s
Waistcoats and pullovers over long skirts with long capes or topcoats and long scarves with big boots
Boiler suit 70s
Girls wore these well fitting suits in a variety of fabrics for special occasions as well as every day practical clothing
Disco dancing 70s
Clothes allowed for more movement eg trousers
Trouser shapes in the 70s
Narrow
Straight lines
The Sloane ranger
Princess Diana 70s
Practical separates
Punk fashion70s
Bondage trousers
Sex pistols
Vivienne Westwood
Fiorucci 70s
Italian shop which sold punk clothing for the young
Active sports 70s
Both sexes took up jogging so practical clothes was required
Moon boots 70s
Modernistic shapes and fastenings
Missoni 70s
Italian knitwear brand with artistic combinations or yarns stitches and colours
Giorgio Armani 70s
Set new silhouettes for men’s wear
The importance of the logo in the 80s
Money obsessed and image conscious
Competitive group of people
Called yuppies
Armani in The eighties
Known for his menswear
Influence of Margret thatcher in the eighties
Power suit for women
Describe three of Vivienne Westwood’s eighties collections
Her collection ‘pirate’: Asymmetrical tshirts, breeches, big boots
Her collection ‘buffalo’: underwear as outerwear
Her ‘mini-crini’ collection: club dance wear
Moschino style in the eighties
Influenced by surrealists
Tshirts with slogans like ‘for fashion victims’
Katherine hamnett
80s
‘Choose life’ collection included tshirts like ‘58% don’t want Pershing’
Who was an Important influence on menswear in the eighties
Paul Smith
Princess Diana in the eighties
Wedding dress
Japanese designers in the eighties
Miyake, Yamamoto, kawakubo
Jean Paul gaultier 80s
Madonna’s conical cups
French designs
American designers in the eighties
Donna Karen (big city sophistication) Norma kamali (cotton fleece tracksuit)
what decade of fashion involved dressing down?
1990-2000
dress down fridays
grunge look definition and designers
1990
mix of punk and hippie styles
marc jacobs and anna sui
rap influence 1990s
hip hop styles
casual layered sportswear
street style in the 1990s
vans, nike air jordans, timberland boots, adidas, puma
important accessory in the 90s
handbags
name a unisex style in the 90s
layering and grundge
supermodels of the 90s
naomi cambell
claudia schiffer
featured in advertisements for versace jeans which became popular because of their involvement
designers of the 90s that took inspiration from china and japan
alexander mcqueen, john gallioano, valentino, issey miyake
antifashion attitude 90s
minimalistic
rifat ozbek
sportswear style 90s
comfortable stretch fabrics and trainers
alexander mcqueen in the 90s
highland rape collection 1995-96 tartans, chains, rips
vivienne westwood in the 90s
historical designs which started the trend of handcrafted and traditional textiles
katherine hamnett
endorsed environmentally friendly fabrics in the 90s
characteristics of eco fashion in the 90s
natural fibres, hemp, birkenstock sandals, leather substitute
lucy orta
refugee wear 1992 including sleeping bags and tents
cyber fashions 1990s
science fiction, virtual reality, punk, rubber, pvc, and leather
deconstruction style
antwerp six and ann demeulemeester