Unit 11.15 Flashcards
1
Q
Most uncertainty in business strategy comes from the…
A
external environment
2
Q
Market Factors
A
- Competition
- Suppliers
- Business partners
- Customers
- Communities
3
Q
Industry Factors
A
- Technology
- Socio-cultural
- Economic
- Political/Regulatory
- Ecological
- Legal
- Globalization
- Life Cycle
4
Q
The earlier in an industry life cycle, the…
A
more uncertain the external environment
5
Q
Levels of Uncertainty
A
1) Clear enough future
2) Two well definable “futures”
3) Range of 3-4 potential “futures”
4) True ambiguity
