Unit 1- What Is A Business? Flashcards
Business
Any organisation that makes goods or provides services
Suppliers
Firms selling products to other businesses and sell to customers
Consumer
Individual who uses the product
Adding value
Process of making a product more valuable to the purchaser
Ways of adding value:
•product features and benefits
•convience
•branding
•quality/design
•USP
•speed and excellent service
Mission statement
What the business wants to achieve
(The overall purpose of the business)
Corporate/strategic objectives
Goals of the business as a whole
Functional objectives
Objectives specific to a department
Define SMART objectives
S- specific
M- measurable
A- achievable
R- realistic
T- time specific
Public business
Owned and run by the government
(Aim is to provide for the public rather than making a profit)
Private business
Owned by private individuals
(Includes charities)
5 types of business ownership
• Sole trader
• Partnership
• Private limited companies (Ltds)
• Public limited companies (Plcs)
• social enterprise
Unlimited liability
The owner of the business being legally responsible for all the debts of the business
Limited liability
The owners of the business only having part responsibility for the debts of the business
Advantages and disadvantages of a sole trader
Individual owns the business
+quick easy set up
+simple to run
+easy to close
-unlimited liability
-harder to raise finance
-limited expertise