unit 1 - memory Flashcards
encoding (verb)
changing information so that it can be stored in the brain
visual encoding
how something looks
‘seeing’ something in your mind
acoustic encoding
how something sounds
‘hearing’ something in your mind
semantic encoding
the meaning of something
tactile encoding
memory of what things feel like to touch
olfactory encoding
memory for smells
encoding - storage - retrieval
describe each stage
encoding - the form information takes when we put it into memory so that it can be held in our brain
storage - holding information in your memory so it can be retrieved at a later point in time
retrieval - the process of accessing information that has been stored in your brain and being able to use it
name 3 types of retrieval
recognition
cued recall
free recall
recognition
identifying something previously learned from a number of options
cued recall
being given a clue to help you remember
free recall
retrieval without cues
name a study of encoding
Baddeley
aim of Baddeley’s study
to see if there was a difference in the type of encoding used in STM and LTM memory
method of Baddeley’s study
4 groups given 12 sets of 5 words to remember
group A - similar sounding words
group B - dissimilar sounding words
group C - similar meanings
group D - dissimilar meanings
groups A and B asked to recall their words immediately whilst groups C and D were asked to recall their words after 20 mins
results of Baddeley’s study
group A recalled fewer words than group B (similar sounds were more poorly recalled than different sounding words)
group C recalled fewer words than group D (similar meanings were more poorly recalled than dissimilar meanings)
conclusion of Baddeley’s study
shows that STM is encoded by sound and LTM by meaning
give 3 brief evaluation points of Baddeley’s study
STRENGTH - extraneous variables were well controlled
WEAKNESS - encoding in the STM doesn’t always involve sound
WEAKNESS - LTM may not have been tested
describe one strength of Baddeley’s study
extraneous variables were well controlled
hearing was controlled by giving participants a hearing test for example
therefore we can be more certain that the type of words used was the fact that affected participant’s recall
words were read out at a rate of one per second
describe two weakness of Baddeley’s study
encoding in the STM doesn’t always involve sounds
BRANDIMONTE ET AL found that if pictures are used rather than words then visual encoding will be used
this suggests that information doesn’t go straight to our STM in an acoustic form
the LTM may not have been tested in the study because waiting 20 minutes before recall doesn’t mean that the words are in the LTM
this may mean that the conclusion that LTM encodes acoustically lacks validity
LTM
memories that last a week, month, year or even a lifetime
3 types of LTM
episodic
semantic
procedural
episodic memory
memory for events from your life and what you have done
semantic memory
memory about what things mean
procedural memory
memory of how to do things
difference between declarative and non declarative memories
episodic and semantic memories are called declarative because they need conscious recall
procedural memory is non-declarative because it doesn’t need conscious recall
give 3 brief evaluation points of different types of LTM being identified
STRENGTH - brain scans show that different types of LTM relate to specific brain locations
STRENGTH - supported by case studies of amnesic patients
WEAKNESS - distinctive types of LTM are difficult to separate
describe two strengths of different types of LTM being identified
brain scans show that different types of LTM related to specific brain locations
for example: episodic memory - right prefrontal area
semantic memory - left prefrontal area
procedural memory - motor area
this shows that there are different types of LTM
supported by case studies of amnesic patients
Clive Wearing lost most of his episodic memory but not his procedural memory as he could still play the piano
this shows that there are different types of LTM
describe one weakness of different types of LTM being identified
distinctive types of LTM are difficult to separate
there is no clear difference between episodic and semantic memories because memories are usually a mixture of types
therefore having separate types of LTM may be an oversimplification
multi-store model
there are three memory stores (sensory memory, STM and LTM) and each has different encoding, capacity and duration
information moves between these stores through attention or rehearsal
sensory memory
coding - memories are coded to a form appropriate to the sense (eyes - visual encoding)
capacity - very high capacity (eg. the retina in your eyes contains millions of cells)
duration - very briefly for less than half a second in visual memory unless you pay attention to it
STM memory
coding - tends to be acoustic
capacity - on average between 5 and 9 (7+/-2) items or chunks of information
duration - less than 30 seconds if not rehearsed
LTM memory
coding - tends to be semantic
capacity - potentially unlimited because the brain is constantly removing unneeded information so we always appear to have more room
duration - up to a lifetime
what is the role of rehearsal in the multi store model of memory
if you repeat or rehearse a piece of information it will go into your long term memory
if you then recall them afterwards, this is maintenance rehearsal