(Unit 1) Ache (1951)

Question 1

Asch (1951) Aim

Answer 1

To find out how people would behave on a straightforward task.

Question 2

Asch (1951) Procedure

Answer 2

123 male US undergraduates were set up in a situation in which 7 people all sat looking at a display. They had to say out loud which one of the three lines, A, B or C was the same length as the stimulus line.

All but one of the participants were confederates, and the genuine participant was always the last but one to answer.

Question 3

Asch (1951) Findings

Answer 3

75% conformed on at least one trial
50% conformed on more than half the trials

Question 4

Asch (1951) Conclusion

Answer 4

There is a strong tendency to conform to a group pressure in a situation even when the answer is clear. Our behaviour changes in the social situation.